New Analytics Tool Helps Brand Managers Identify, Track Facebook Advocates Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands. Advocate Insight taps into Dachis Group’s social analytics platform, which monitors and measures daily interactions between 30,000 brands and 100 million social accounts, to help brand managers identify and engage with their biggest brand loyalists. Its features include: Dachis Group Founder, President, and Chief Executive Officer Jeffrey Dachis said: Our customers are rapidly embracing and mobilizing advocates in social for two primary reasons.
Traditional Publishers Release Enhanced E-books for iPhone and iPad Scribner and Simon & Schuster Digital have released what they are calling their first-ever "enhanced e-book," Rick Perlstein's Nixonland, via Apple's iBookstore application. The enhanced e-book [iTunes link] includes an original interview with the author and 27 historic video segments produced by CBS News embedded alongside the original text, which was first published in hardcover in May 2008. A digital version without the video is also available through Amazon's Kindle Store. "Since the first digital books were published, many have wondered when we would be able to add to the reading experience by exploiting the full capabilities of digital media," Carolyn Reidy, president and CEO of Simon & Schuster observed. This is, we think, just the beginning of what could become an entirely new medium, in which texts are merely one component of a larger multimedia experience.
vad Hashtag analytics for #vad are presented below for the past 24 hours using Twitter's streaming API for a 1% sample of all tweets. Upgrade your account to view more detailed information. Definition of #vad Add a definition for #vad. #vad 24-Hour Trend Graph Analytics Expand Your Analytics View The Facebook Fallacy Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, its valuation of around $60 billion (as of early June), and a business derived primarily from fairly traditional online advertising, is now at the heart of the heart of this fallacy. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency.
Topsy - Real-time search for the social web With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our “Social Media ROI Cookbook,” which aims to identify and describe the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date. Here’s what we learned:
How to Get More Likes, Shares on Facebook [INFOGRAPHIC] If you're looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person. Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates. Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments. Meanwhile, posts with a high number of self-referential words such as "I" and "me" get more likes — a tactic that doesn't work well on Twitter.
Kurrently - real-time social media search engine (Twitter, Facebook, Google+) These Terms of Service constitute an agreement (“Agreement”) between you (“you”, “your”, or “User”) and Kurrently Inc. (“Kurrently”, “us”, “we” or “our”). By using Kurrently's search engine or other Kurrently services, including use of the Kurrently feeds or the website located at www.kurrently.com (collectively, the "Services"), you agree, without limitation or qualification, to be bound by, and to comply with, the terms of this Agreement. Kurrently reserves the right to modify these Terms of Service at any time without prior notice. The Ultimate Google+ Cheat Sheet Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do.
Datasets - Gephi:Wiki Gephi sample datasets, in various format (GEXF, GDF, GML, NET, GraphML, DL, DOT). Feel free to add new datasets. Be sure you cite original authors.