3 Case Studies of Social Media Customer Service Done Right The bursting of social media upon the internet scene is providing people with all new ways to share, collaborate and communicate. This is making it easier to connect one-on-one with anyone, anywhere in the world, and businesses are no exception. The same tools that are used daily by hundreds of millions of people around the world in the form of Facebook, Twitter and other social media platforms are available to companies looking to better connect with their customer base, quickly changing what used to be a difficult task into a simple, intuitive matter for public relations professionals and potential customers alike. Social media customer service is a problem A study was conducted to see what the top 25 top retailer’s reaction on Twitter was in the real world to customer service inquiries. According to F.C. These examples are appropriate whether you’ re an individual looking to better connect with your favorite business or a company wanting to bring your customers deeper into the fold , 1.
Reaching the Right Audience More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Don’t Oversimplify Overlooking or oversimplifying your targeting approach limits the kind of success you can have. So with all the possibilities, where does one begin? Although testing is extremely important, it’s also important to think about testing strategically. Identify What You Want To Learn So, decide in advance what you want to know. Once you’ve decided on your strategy, you can start to execute. Unless you’re working with a very small target age range, it may not be possible to test individual ages, so bucket ages into groups of five to ten years. The next targeting element to add is keywords. At the same time, don’t get boxed in.
FB AD ANALYTICS (How to Track Your Facebook Ad Conversions) Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today. Facebook Ad ROI? You’ve probably heard the refrain that you can’t measure ROI on Facebook. Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. Return on investment is when you consider profits in relation to capital invested. What Is Conversion Tracking? Facebook allows you to track the conversions that happened as a result of your Facebook ad. This is a big deal because without it, you’re left guessing. When you ran your ad, your conversions went up 20%. What Is an Offsite Pixel?
Instagram reaches social media milestone: 100 million active users Instagram announced Tuesday that it has reached 100 million monthly users. (Instagram ) Top 10 Small Business Facebook Pages: 2012 Winners! Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further! More than 1,800 nominations came in from our contest. These represent over 500 small businesses. Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things). None of these businesses have huge budgets, yet they all have achieved amazing success. #1: How to Market Your Horse Business How to Market Your Horse Business is an award-winning social media marketing company focused on horse businesses and other small businesses. Fans: 6,628 What the judges liked: Amazing engagementGood use of pinning and highlightingEffective use of contests and spotlighting contest entrantsGood visual branding with apps and cover photoAnswers every postPublishes a good variety of content #2: Recruit Military Fans: 42,022 Fans: 3,289
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location. Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads. If you have enhanced targeting, you will see a cross-hairs icon.
FB VERIFIED (Facebook Verified Pages and Profiles: This Week in Social Media) Welcome to our weekly edition of what’s hot in social media news . To help you stay up to date with social media , here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles : The new verified Pages are “to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook.” "Verified Pages have a small, blue check mark beside their name on timelines, in search results and elsewhere on Facebook." Quora Launches Full-Text Mobile Search : Both the iPhone and Android for Quora apps will now “offer the same full-text, keyword-based search capability that you can use on the computer.” Full-text search is now available on the Quora mobile apps. Discussion From Our Networking Clubs : Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are some useful tools worth noting: What do you think?
Inc. 500: LinkedIn Replaces Facebook as Top Social Tool LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD. More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012. Other findings related to social media adoption among the 2012 Inc. 500: Blogging gained momentum in 2012: 44% of Inc. 500 companies now publish a blog, up from 37% a year earlier. Below, additional findings from the 2012 Inc. 500 study of social media use, conducted by the University of Massachusetts Dartmouth, Center for Marketing Research. Importantly, nearly two-thirds (63%) of Inc. 500 CEOs are contributing content or taking ownership of some social media outlet. Investments Leveling Off
4 Tips to Evangelize Your Brand on Facebook Are you looking to stand out on Facebook? Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised. She saw one of her company’s door designs in a photo post from home superstore Lowe’s. Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes. The winner of the Lowe's Ugly Door Sweepstakes. “They call that ugly?” Crestview is a small door manufacturer specializing in mid-century modern architecture. Due to a savvy Facebook strategy that plays to its strengths, Crestview was perfectly poised to take advantage of the opportunity to play David to Lowe’s Goliath, and increased its reach more than four-fold over the course of the week in the process. Organization: Crestview Doors Social Media Handles & Stats: Website: Crestview DoorsFacebook — 4,795 fansTwitter — 1,021 followersYouTube — 28,788 viewsFlickr Highlights: Evans responded with a succinct post in reply: “Dear Lowe’s Ugly Door Sweepstakes. #1: Get Personal #2: Get Visual
FB MOBILE (Facebook Reveals Most Users Are Mobile: This Week in Social Media) Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Reveals 78% Of US Users Are Mobile: TechCrunch reports “a new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money.” Facebook mobile users continue to grow. Yelp Introduces the Ability to Write and Publish Reviews on Mobile: “Yelpers can now contribute their useful, funny and cool reviews directly from their Yelp mobile application (available today on iOS and coming soon to Android).” "Any photos that a Yelper has taken of the business they are reviewing will now appear in-line with their mobile reviews." Google+ Adds SoundCloud Embeds: SoundCloud works “together with Google to make it easier than ever to reach your audience by sharing sounds to Google+.” Don’t miss this:
Mac EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue UPDATE: Hugh Briss of Social Identities has started a petition at change.org asking Facebook to make EdgeRank an option. You can read it (and sign it, if you're so inclined) here. Posts have been flying from Facebook Page owners recently encouraging fans to create interest lists, click 'show in news feed', and interact frequently with posts to ensure that the Page’s posts show in user’s news feeds. While these are options, they don't solve the bigger issue. That bigger issue is EdgeRank and the fact that an algorithm decides what content is important to you - not you. One of the most important determining factors in posts being seen in the news feed is the interaction between users and Page content. For instance, in my own personal news feed, there are Pages that I interact with on a regular basis, yet their posts don’t always show up in my news feed. SEE ALSO: Dear Mark Zuckerberg, Can We Talk? Why these ‘fixes’ don’t always work: So what is the answer? What do you think is the answer?
FB for BUSINESS (How to Convince Your Skeptical Boss That Facebook Marketing Works) Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook. #1: Assess Your Goals Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish. Remember that not every business needs to be on Facebook. If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit. Not all businesses need to be on Facebook. Ask the following questions before you start planning a campaign to help you assess expectations and set goals. What are your expectations? For starters, explain that ROI for social media can be measured by getting better customer feedback, increasing word-of-mouth marketing and gaining a better understanding of customers’ wants and needs. You need to understand social media ROI and know your company’s expectations. inShare982