» Distribution of Clicks on Google’s SERPs What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more users’ attention gets the first listing compared to the second? Or how often do users click the listing below the page fold? The way users interact with SERPs is one of the most frequently discussed topics in the SEO community and is also a very important field of study for the search engine specialists. To answer the above questions researchers employ the so-called eye tracking experiments. Eye-Tracking Studies The objective of eye tracking studies is gaining insight into how users browse the presented abstracts and select links to click. To detect users’ interaction patterns the eye tracking experiment observes a number of indicators of ocular behavior using a CCD (charged couple device) camera similar to the appliance used to read bar codes. Cornell University Eye-Tracking Analysis of SE Users’ Behavior Fig 1. Fig 2. To Sum Up 1.
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Google Guide Quick Reference: Google Advanced Operators (Cheat Sheet) The following table lists the search operators that work with each Google search service. Click on an operator to jump to its description — or, to read about all of the operators, simply scroll down and read all of this page. The following is an alphabetical list of the search operators. Each entry typically includes the syntax, the capabilities, and an example. allinanchor: If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. Anchor text is the text on a page that is linked to another web page or a different place on the current page. allintext: If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. allintitle: If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. allinurl: In URLs, words are often run together. author: ext:
Suchmaschinen-Optimierung Google The Value of Google Result Positioning How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise. In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together. “Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.” The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1.
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20 SEO Tips That Every Web Developer Should Follo One aspect of web development that is many times overlooked is search engine optimization. In this list, I’ll show you some basic SEO techniques that will help you make friends with Google, and increase your page rank! 1: Write Semantic and Valid Markup It’s important to write meaningful and semantic markup so search engines can easily extract and classify what’s relevant on your page. I can’t stress enough those two points. 2: Optimize your Title and Meta Tags the Correct Way Back in the day, meta tags were the first thing you had to take care of when dealing with SEO. Your title tag is very important to search engines, and like your meta tags, should be different for every page of your site. <title>John Smith's Shop</title> Something better would be: <title>John Smith's Fishing Supplies - Find the best fishing supplies in California</title> If you are using WordPress, there are many useful plugins for managing title and meta tags in your blog. 3: Always Use alt and title Attributes <?
Google Search Operators The following table lists the search operators that work with each Google search service. Click on an operator to jump to its description — or, to read about all of the operators, simply scroll down and read all of this page. The following is an alphabetical list of the search operators. Each entry typically includes the syntax, the capabilities, and an example. allinanchor: If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. Anchor text is the text on a page that is linked to another web page or a different place on the current page. allintext: If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. allintitle: If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. allinurl: In URLs, words are often run together. author: ext:
Ein Experiment: Taugen Blog-Kommentare überhaupt noch für die Su Früher konnte man die verlinkten Autorennamen von Kommentaren in Blogs als feste Komponente beim Aufbau von Links zur eigenen Website einplanen. Doch 2005 erfand Google das HTML-Attribut rel="nofollow", mit dem man Links praktisch „wertlos“ machen konnte. Das sollte Kommentar-Spam verhindern. Und heute? Taugen Blog-Kommentare heute noch für die Suchmaschinenoptimierung? Dieser Blog-Artikel ist sehr lang geworden. Eine kleine Einführung für Suchmaschinenoptimierungs-Unkundige Für diejenigen unter den IFOM-Blog-Lesern, die sich mit Suchmaschinenoptimierung bisher nicht oder nur am Rande beschäftigt haben, möchte ich eine kurze Erklärung vorausschicken. Zusätzlich wird auch ein Teil des guten (oder auch schlechten) „Rufes“ der verlinkenden Website durch den Link selbst auf die verlinkte Website übertragen. Kurz gesagt: Es ist gut, viele Links von vielen „guten“ Websites zu bekommen. Früher war zwar nicht alles besser, aber einfacher Die Nofollow-Folgen für Blog-Kommentatoren
What is broad match? - AdWords Help When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). The Google AdWords system automatically runs your ads on relevant variations of your keywords, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations. Example How broad match can help you You can set any or all of your search-targeted keywords to broad match to help you do the following: Spend less time building keyword lists: You don't have to think of every possible keyword variation -- our system does the work for you. Tips