Chirpify Woobox - Sweepstakes, Coupons, and more for Facebook Pages & Twitter Toolbox | There’s a toolbox, filled with stuff to help you along the way. There are two basic tools and lots of additional tools. Two basic tools The two basic tools are the Role Cards and The Method roadmap. Role cardsA deck of cards with all the 6+1 role cards represented. The Method roadmapThis tool is called ‘The Lab’. (We’re working on a online webshop. Every phase has its own What-Why-How card. WHAT: what the phase is about and what it means – what you’re going to do.WHY: why the phase is needed; the importance of the phase – why you should do it.HOW: practical hands-on information – how you could do it. + Lots of How-to Tools Besides these basic tools, there are lots of helpful how-to tools (available in English and Dutch). The chart below provides a picture of the Plan B Toolbox (Click to enlarge). Click to Enlarge These are all concrete tools, techniques and tips & tricks, to carry out activities. (We’re always busy creating new tools. You can be part of this exciting movement.
Grow your business with video advertising and YouTube – Video Ads – Google Ads Is there anything video can't do? It surprises us, teaches us, even makes us giggle at work. Every day the world watches more. With Google AdWords for video, you can: Reach the right viewer at the right price Pay only when they choose to watch your ad Manage campaigns with ease Get Started Fan Appz | A Personalized Marketing Platform that helps brands convert fans into customers, and turn good customers into great ones. Appbistro | The Best Facebook Page Apps for Businesses | Act Different AdWords for video – Ad Innovations – Google Ads Status: Fully released Availability: Global Share this page: What it does With AdWords for video you can use AdWords' dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaigns' reach. You also have access to more ad formats, more ad inventory, and improved reporting. AdWords for video ads belong to the TrueView family of ad formats, where you pay only when users view your ads. Why you’d use it You can tap into YouTube, the world's most popular video community, and find your audience on the Google Display Network, the #1 ad network that reaches 89% of the online population.
8 Brands That Have Found Success on Facebook & What We Can Learn Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success. 1. The Pampered Chef launched their Facebook page at a national conference in front of thousands of enthusiastic consultants. Lesson: Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. 2. Restaurant.com combines exclusive Facebook offers with lots of engaging questions. Lesson: Ask a lot of questions. 3. 4.
Eight Models of Business Models, & Why They're Important The term Business Model is one that gets thrown around a lot these days. Even though it might sound like a buzzword to you, it’s important to understand what a business model is, and how they are useful. One of the confusing things about the business model concept is that there are a wide variety of models of business models, and it seems as though everyone that talks about them makes up a new one. At their core, all business models address this questions: how do we sustainably deliver value to our customers? In a special issue of the journal Long Range Planning, Charles Baden-Fuller and Mary Morgan say that business models can serve three different purposes. More recently, Steve Blank has added another use – he says that business models are hypotheses about how your organisation might be able to create value for customers (see my discussion of this here). Value Networks from Verna Allee: Verna was working with some of the basic concepts of business models in the 90s. Tim Kastelle