Pinterest Business Accounts: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here. You can now use Pinterest for business. LinkedIn Enables Profile Editing on Mobile: LinkedIn makes it possible for mobile professionals to edit their profiles on the go. ”Now you can update your profile with a new headline, add recent skills or add a new position so your professional identity is always up to date.” Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here’s upcoming news to watch: Here’s an interesting tool worth noting: And don’t miss this: What do you think?
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure Are you using Pinterest to market your business? Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base. In this article, I’ll showcase nine businesses running successful Pinterest contests. Why Pinterest Contests? Here is why you should run a contest on Pinterest: Pinterest is the third most popular social network in the U.S. in terms of traffic.Pinterest has accumulated 14.9 million users as of July 2012.Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.Pinterest accounted for 3.6% of referral traffic as of January 2012.Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Sweepstakes #1: AMC Theatres #3: HuHot
How to Attract Customers With Pinterest Imagine your ideal clients. Now think about what kind of pictures or visual images they would enjoy. If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you. When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers. Beyond the Pin In February 2012, Pinterest bypassed Twitter in terms of referral traffic. A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping! Here’s what you should know about the book. Author’s Purpose Beth Hayden, author, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. What to Expect Book Highlights Here are some of the ways you can do that.
4 Tips for Increasing Pinterest Traffic to Your Blog Do you want more traffic coming to your blog? Getting lots of pins from your blog posts can increase engagement and drive traffic. It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links. Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement. Below you will find 4 tips to get more traffic to your blog from Pinterest. #1: Share a Lot of Content One of the best ways to promote your blog is to pin a lot of images onto your boards. You need to share both your own content and content from other people. Aim to create content-rich boards where people come searching for articles on your particular topic. If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog. And this works for The Next Web too.
Pinterest Business Accounts: The Definitive Guide to Getting Started Pinterest has given businesses the ability to create business-specific accounts. Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest should be an important part of your B2B or B2C social media marketing strategy. This article will show you what you need to know to set up a Pinterest Business account. Differences Between Personal and Business Accounts Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of. New Terms of Service Agreement The first major change since the big reveal of business accounts is the newly formatted terms of service (TOS) agreements for both personal and business account holders. The Ability to Specify Your Business Name Instead of having to sign up as first name “Whole,” last name “Foods,” businesses can set up their account with their business name as is.
7 Pinterest Tips for B2B Companies Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. One example of a B2B company having success with infographics is KISSmetrics. #3: Engage Your Fans
How to Use Pinterest to Build Trust and Loyalty Do your customers trust you? The key to building a successful business is the ability to create loyal relationships with your clients or customers. In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income. They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media. A great way to do this is to use Pinterest. Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value. #1: Tell Your Company’s Story Every company has a personality and a story to tell. A good place to start is to look into your company’s history. General Electric has done a great job of this on its “The Archives” Pinterest board. Products form GE's past show you the company's longevity and their products' evolution. If you share your company’s story with your audience, you: Mr. These pins display the many ways Mr.
5 Ways to Build a Pinterest Following With Facebook Are you looking to build a strong Pinterest following? Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign. Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page. So what’s a business to do? The truth is most business owners have not figured out a solution. Here are five ways to use Facebook to build your Pinterest following. #1: Get a Pinterest Tab for Your Facebook Fan Page The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page. Easily get a Pinterest tab for your Facebook fan page from Woobox. It’s very simple to do and requires little to no technical skills.
How to Use Pinterest to Promote Your Products Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially. You can promote your products, generate sales and leads and use it for other commercial purposes without any worries. But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business). Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business. #1: Promote Holiday Products A great way to drive sales is to create boards where you pin holiday products. You can use Pinterest to show your audience that you’ve got what they need to celebrate. The first thing you need to do is create a board based on that holiday and label it with a board name, description and category. #4: Generate Leads