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Affiliate Site Quick: Landing Page Generator - Affiliate Marketing Color As a Marketing Tool Advertisements Because we live in a world inundated with colors, we are apt to become desensitized to the impact they can have on our emotional responses and preferences. The fact that we are so easily manipulated has not been lost on product marketing companies who have studied the psychology behind each color and how it can be used to influence us to purchase their products. Interestingly, the emotions stirred by certain colors in America may not be the same as those in other parts of the world or other cultures. Occasionally trends can change that, but many colors have indelibly imprinted themselves, and even though they speak subliminally, they steer our attitudes in powerful ways. Research has shown that 93% of customers value the color and appearance of a product over any other factor, including its performance. The average shopper passes about 300 products every minute while strolling down a store aisle.

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