30 Facebook timeline contest ideas that drive likes and comments Nathan Latka is CEO and Founder of Heyo, a drag and drop tool for creating Facebook apps that are mobile optimized. On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their fan page timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines. Several Facebook app companies launched the ability to export a .csv of likes and comments to help business owners take advantage of these changes. However, many brands were asking the same questions that Salma is asking below: With many great tools to manage likes and comments, how do you go about ensuring that Facebook Timeline Contest you post actually gets engagement? 30 Facebook Timeline Contests to Drive Likes and Comments 1. 2. 3. 4. 5. 6. 7. 8. 9.
Essential Facebook Marketing Resources: A Complete Guide facebook marketing Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook. Why Tell a Visual Story? A picture is worth a thousand words. Posting images can help increase engagement and shares on Facebook. Are you using pictures to your advantage? #1: Use Clever Photo Collections The American Express Facebook page strives to give a strong visual representation of the brand.
New Facebook Contest and Promotion Rules, What Marketers Need to Know Social Media Examiner Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run. Keep reading to discover what your options are and how other businesses are responding to these new changes. What’s New For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it). You were not allowed to ask people to like or comment on a picture or a post to be entered to win. But now that has all changed. Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” Collect entries by having users post on the page or comment/like a page postCollect entries by having users message the pageUtilize likes as a voting mechanism 1. 2. 3. 4. Advantages
How to Run a Facebook Timeline Promotion - 6 Tips for Success Social Media Examiner Are you thinking of running a Facebook contest or promotion without using an app? Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27, Facebook made a major change to its promotion guidelines. Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest. In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline. #1: Know How You Can and Can’t Collect Entries Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward. You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism. In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes. #2: Follow ALL the Rules
4 Easy Steps to Implement a Facebook Marketing Strategy Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan. What You Need to Get Started Before you start marketing on Facebook, you should have these things in place: A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers. Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan. Here are 4 steps to get your Facebook marketing strategy in place. #1: Set Goals Any strategy begins with goals. Consider some of these Facebook marketing goals as you craft your plan: Increase overall exposure and awareness. #2: Research Your Facebook research will include these areas:
Top 10 Facebook Apps for Fan Engagement and Building Community Are you looking for ways to better engage Facebook fans and build your community? These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community. They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out. By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. #1: Fan of the Week for Pages Your fans like to be recognized. The application is free for the basic message shown below, but you can upgrade for a small fee to customize your message. When you are recognizing your audience for participation, they will watch for your posts. To add it to your page, just go to and then choose the page to add it to. Enabling the Fan of the Week for Pages app is easy. #2: Booshaka Booshaka is another application that will highlight the fans who are participating on your page more often. #3: NetworkedBlogs
Lollipop Cake Supplies TheBargainLab.com.au www.socialmediaexaminer.com/facebook-apps-build-list/ Do you want more email subscribers? How can you find a targeted audience and encourage them to join your list? The answer is to leverage the people who already like you: your Facebook fans. This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list. Why Use Facebook to Find Email Subscribers? Email converts new customers more effectively than any other digital medium. Your Facebook fans are probably fans because they already like your products or services. Engage with Facebook fans, capture their email addresses and market to that targeted audience to make sales and partnerships. A simple lead funnel gives context to the process. Facebook apps are the easiest way to acquire email addresses for your list, but let’s be honest; cool apps won’t build your list. Keep reading to see how three brands are using Facebook’s social advantage and apps to grow their email lists. #1: Crowdsource Product Ideas The Bottom Line
Great Examples of Facebook Giveaway Campaigns March 17, 2014 Remember when your grandmother used to say “It is better to give than to receive?” Well, with all due respect to grandmothers (Hi Nana!), we’d like to say that it’s even better to give AND receive. When it comes to Facebook, a product giveaway is a great way to: Boost engagementGrow your followingBuild your email list Best of all, these campaigns are easy to run and easy to track! 1Great Facebook Giveaway Campaign #1: Mario Badescu Skin Care Goal: Grow Following / Drive Sales About the business: Mario Badescu Skin Care is an online retailer of skincare products. About the giveaway: They offered a 10% discount on skin care for a year to everyone who entered their contest (not to mention a chance to win free skin care for that year). What We Like: • Comprehensive Process – The 4 steps it takes to enter for a chance to win are simple and easy to understand as well as broken out from the rest of the copy. For Even Better Results: Goal: Boost Engagement Goal: Boost Engagement
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