Instagram : Guide pour un usage professionnel

How Brands Are Using Instagram to Reach New Audiences From Instagram to PicPlz, Pose to Path, photo-sharing apps have become something of a phenomenon among smartphone wielders over the last few months — and where users go, brands are quick to follow. Instagram is proving particularly popular among consumer brands, not least because it's enjoyed the greatest growth rate in terms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service. At present, the platform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day. Why, exactly, has Instagram proven so popular? Its stylish, intuitive interface is certainly part of the equation. For brands, it offers another quick, easy way to generate and share visual content with existing fans and, thanks to Instagram's search and browse functions, attract new ones. "People love to capture a moment in time with their friends and share it.

Instagram : enjeux et interets pour les marques