3 Ways Content Curation Drives Sales While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generationsalescustomer retation There’s a direct link between those revenue oriented goals and content curation. Here are 3 Ways Content Marketing Drives Sales: 1. 2. 3. Assembling the right information in consumable formats within the framework of the sales cycle allows businesses to leverage content in innovative ways that aid in lead generation and customer retention. Discover how Curata has helped other brands translate content marketing into new revenue streams by downloading one of our case studies. Ready to begin?
8 Ways to Find Great Social Media Content Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. Share your feedback, see the show notes and discover how you can be part of a future show below! Here are the content curation tools Mari reviews on this video: #1: Google Alerts Use Google Alerts to get notifications of your important keywords. Set up Google Alerts for keywords relevant to your business. #2: Google Reader Subscribe to blogs in your Google Reader for better social media management. #3: Facebook Friend Lists for Better Facebook News Feeds Get more control over your Facebook news feed with Facebook Friend Lists. Create Friend Lists of your favorite fan pages on Facebook to filter your news feed for quick content curation. #4: Twitter Lists
Content Marketing Solutions & Content Marketing Services from Brandpoint Content marketing is the new marketing: Attract customers, establish trust and credibility, drive sales You need to generate more business from your website. But how do you generate traffic, find potential customers, provide information they need, build credibility and make consumers turn to you when it’s time to buy? It’s called content marketing, and it really is the new marketing. Nine out of 10 people search online for solutions and answers (not company names) before making a product or service purchase decision. How do you create this stream of quality, keyword-optimized, SEO-oriented content when you have a business to run? Quality is at the root of everything Brandpoint does. In fact, we GUARANTEE your satisfaction with your content marketing campaign, or we will refund your investment. Quality is the Brandpoint difference. Video Transcription You want to drive more business to your website. So, let’s say you show up here when people search for your company. Let’s recap.
The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers. What Kind of Content Curator Are You? Written on Aug 25, 2011 Author Pawan Deshpande | ADOTAS – We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” But as new projects and tactics are incorporated into your schedule, it can be hard to tailor your work style to who you are. For example, many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. What’s your curation type? If You’re Investigative… Investigative people are thinkers. The material they share often includes research reports, survey findings and in-depth features, and their original content reflects the same thoroughness; rather than taking a few minutes to annotate a curated article, the Investigative curator is fulfilled when he disagrees with the article, can find a data point that refutes the claim, and develops a detailed counterpoint post to run on his company’s microsite. If You’re Artistic…
Why Your Business Needs a Content Marketing Strategy Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. Answering that question starts with a clear understanding of goals, customers and a flexible online marketing strategy that assembles the right mix of tactics and measurement practices. “How to acquire and engage customers more efficiently, more effectively?” A big part of the answer is through the intersection of social media, SEO and content marketing. Consumers are not interested in traditional interruptive marketing. Consumers expect content from brands. Most corporate marketing is structured to create content around products & services vs. becoming a publisher.
Trapit The Now Revolution | 7 shifts to make your business faster, smarter and more social Distributing Value: Why Content Curation Is King When Microsoft’s Bill Gates wrote his essay containing the phrase “content is king,” a snowball of reality began rolling down this digital mountain we all reside upon. It is true, content of all kinds is still king, and will always be, but the ways in which audiences consume it, this is what communicators need to understand – this is the so called “leading edge” of digital speak. I know, volumes have been written about this subject, in case the reader is condescendingly chuckling. But, what about those reading this from “out there” who are not Brian Solis? Who are not social media mavens and life coaches with 20 billion twitter followers? Maybe you need to know about next-gen marketing strategies? Social Currency – Don’t Come Online Without It The social web is powered with a currency we are all familiar with, content. Now the seasoned ad guru out there is saying; “Well duh, I knew that.” And Now the Good & Bad News Let me be blunt here. BUT! Pepto-Bismol for Content Indigestion Like this:
6 Ways Content Marketing Helps Small Businesses Be BIG Online For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers. As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers. Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their online customers. 1. 2. Our client J&O Fabrics has been providing customers with an email newsletter about fabric for many years offering tips, how to articles and information about new products. 3. Getting an email directly from the CEO or a VP of a small business creates a direct connection that many time pressed journalists appreciate. 4. 5. The key is picking the right platform. 6. As a small business, should you do all of these things?
BO.LT | Social Page Sharing Content Rules What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. It’s the foundation of blogging and social media. But it’s also the subject of much legal debate, particularly among the news organizations whose material is often what’s being gathered and presented. Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they haven’t, and where the (many) grey areas still remain. This should be required reading for anyone interested in where aggregation and linking are headed. You can get the full version of the paper (with footnotes) here; I’ve added some links for context. During the past decade, the Internet has become an important news source for most Americans. What is a news aggregator? Can they do that? AFP v. Associated Press v. So is it legal?
Ten Reasons Why Your Content Strategy Fails This is another post that is back by popular demand, with several changes and additions. In the last two years, content marketing has matured, and many more voices have joined the conversation. There are a content marketing institute, an Alltop category, and now a content strategy conference, Confab2011. Why is everyone all of a sudden talking and writing about content? First the definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving profitable customer action. Many more interactions with products and services take place online today. When you create content, you need to keep in mind what attracts customers and prospects, and their friends. It should therefore not be surprising that the Top Ten reasons why your content marketing strategy fails are: (1.) (2.) (3.) (4.) (5.) (6.) (7.) (8.) (9.) (10.)