Marketing, Gangnam Style - Dae Ryun Chang Nowadays, there is no escaping “Gangnam Style,” the meteoric dance craze imported from South Korea. As performed by rapper Psy, it’s been showcased on Today, Ellen and Saturday Night Live, among other major outlets. The song has now also topped the iTunes chart. [youtube Apart from the catchy tune and quirky moves, how can we explain the incredible global response to “Gangnam Style,” a song that’s almost entirely in Korean? Bill Lee, in a widely-read HBR blog, argued that “Marketing is Dead” in order to explain how the traditional marketing model between the manufacturer and consumer needs to be changed. To start, the song intentionally lacked a copyright so that people would be encouraged to create their own online parodies, in essence their own “XYZ Style” like “Lifeguard Style” and “Oregon Duck Style.” Another social-network tactic is that crowdsourcing was used to choreograph the now famous “invisible horse dance.”
RICK MATHIESON: GENWOW.COM Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of beauty in my book THE ON-DEMAND BRAND. And I frequently cover updates to the campaign here at GEN WOW – most recently with the outstanding "Beauty Sketches" effort. But while I know "Real Beauty" has always had detractors, "Patches" is the first time I've actually seen press coverage of a blowback. The video generated a lot of attention last week for essentially pranking women into believing they were participants in a new research study for a new "beauty patch" that was "developed to enhance the way women perceive their own beauty." Yes, it really does sound that ridiculous. But the women featured in the video bought in, and we get to see how their perceptions change while wearing the patch – only to find out that it's a placebo. Hardly.
About | Sahar Design Sahar Hosseini is a digital product and multi-disciplinary designer. She’s very passionate in designing artistic, creative and functional user experiences that make a positive and lasting impact.She believes in minimalism as in “less is more” and that simple and yet, unique ideas do not require extra embellishment. They speak for themselves. Sahar loves creating clean and impressive interfaces. Through research, investigation and iterative design process, she enjoys creating great experiences that matter and built on purpose.
How One Tiny Business is Dominating Social Media Last week a group of media moguls, business leaders and entertainment stars named the best and the brightest on social media at the Shorty Awards in New York City. The award ceremony included a wide range of categories in social media excellence, from the Best Comedian to the Best Video Campaign to the Best Use of Vine. It is definitely worth checking out the entire list of Shorty Award winners--after all, these are the individuals and companies you should be emulating on social--but one important honoree to note in particular is The Brooklyn Circus. The retail and design company (based, of course, in Brooklyn, New York) won the Shorty Award for Best Small Business on social media--even without a staggering number of tweets or social media followers. The Brooklyn Circus didn't even have the most followers among the finalists in the small business category (She's the First, a sponsor of girls' education in developing nations, and a finalist in the category had more). Don't become a victim
Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003 Laureano Endeiza - Diseñador Web en San Luis, Argentina Show the Love: How Customers Reward Responsive Brands (Infographic) What exactly is the value of responding to customer feedback? Column Five used survey data from Bazaarvoice, a user-review software company, to answer that question with the infographic below. Become a smarter digital marketer inwork | Dial NutriSkin & NutriSkin for Men Packed withVitamins,Minerals andNutrients Objective Dial had a mission-critical groundbreaking product line launch, and stakeholders “wanted it all.” The outcome needed to be gorgeous, but it also had to work within press specifications procured prior to design lock. Result With full support of the Henkel team and their production partners, we quickly gathered press parameters, explored metallic inks, foils, varnishes, and multiple overprinting options. Areas of Involvement Production SupportSales SamplesPrint TargetsExploratory StudiesAuthentic Comprehensives
Codeless Interactive, LLC Why You Should Measure Your Sales Funnel and Forget Everything Else One of the biggest benefits of online marketing is that you can measure everything. However, that’s also the problem. Metrics on their own are useless… they just add to the noise. And with free tools like Google Analytics, you’re given an abundance of data. The problem is that people scrutinize and demand useless data because they don’t know or care for any better. Without an understanding of what to look for and how to glean insight from the data, they’ll ask for every metric imaginable. If your job function is business intelligence or web analytics for a large enterprise, then this might be a great way to spend your afternoon. However if you’re a small business, consultant, entrepreneur, or just too busy, you need to focus on measuring what actually matters, and then address those issues. Instead of measuring everything, focus on measuring the process. Image courtesy of Intersection Consulting A sales funnel is a process of assessing where people are at any given time during the buying cycle.