10 Tips for Corporate Blogging - Flock

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. When creating a product or service, you must be able to define the value that it's bringing to consumers. Once you've chosen an area to cover, create a set of editorial guidelines that your bloggers will follow. 2. 3. 4. 5. 6. 7. 8. 9. 10.

19 Tips for Driving Traffic to Your Blog It’s the the perennial quest. How can you get more traffic to your site? After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. Methods change and evolve over time. Yet some methods I advocated back in 2005 still work, so think of this as a refresher if you’re already employing all the social tactics for driving traffic. This list is in no way complete. First, the tried and true: #1: Publish as frequently as possible The more frequently you post, the more traffic you get because the search engines are indexing your content more frequently. #2: Pay attention to the headlines (blog post titles) Using numbers (see title of this blog post!) #3: Send an email broadcast Send email to your list when you have a great blog post you want to share. #4: Add a link in your email signature If you use web-based email like Gmail, add WiseStamp to your email signature so you can include links to your blog. #8.

5 reasons your press page should lose the PDFs | Blog | Econsult In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads. For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. So herewith, five reasons why those PDFs have got to go. 1. 2. No it's not valid. 3. 4. 5. Disagree? Rebecca Lieb oversees Econsultancy's North American operations.

Marketing Your Blog: 10 Essential Tips You Should Know | How-To Well, a new year is upon us, it’s also the start of a new decade within the blogosphere. More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it’s impossible to find a verifiable number because bloggers and their blogs come and go. Look around. It’s certainly a disheartened moment when you see blogs with quality articles that have been abandoned by their creators. With all of these blogs out there, and all those information available at no cost, how do you make your blog stand out? 1. Image: via Dat Le Unless you want to throw all of your marketing budget and precious time on people who could care less about your blog, then you must pay attention to determine the preferred audiences to whom you would like to target. 2. Don’t follow the herd within your sphere of interest. Be honest. 3. Controversy sells. 4. 5. 6. 7. 8.

22 Blog Post Headlines That Never Fail Headlines are everything online. Whenever you Google something or check out a website, the headlines are the first the things that show up. Visitors and even people searching on Google will make a quick assessment of your website in the blink of an eye just by looking at the headlines. In that case, it is vital that the headlines are eye-catching and interesting enough to entice them into reading it. Strong headlines are important, but the content should also match the headlines. The true advantage of writing these types of articles is that they are evergreen and continue to bring visitors long after they have been posted. 1. 10 of the Biggest ______ Mistakes Think about the biggest problems that people have in a certain subject area and then think backward to the mistakes that caused the problems in the first place. 2. 10 Ways to ________ This is more of a listing article that will explain various ways to do a certain thing. 3. 10 Reasons Why Your ______ Doesn’t Work 4. 5. 6. 7. 8. 9.

79 Most Popular Social Media Blogs to Comment on or Guest Post For Ah, social media… most people can’t live without accessing their Facebook or Twitter at least once a day, if not multiple times in the morning! What about blogging? It is still one of the biggest activities in the cyberspace. It is so huge that it cannot be ignored any more. Statistics available from NM Incite, a Nielsen/McKinsey company shows that as at the end of 2011, there were an astounding 181 million blogs worldwide. These blogs serve tremendous purposes and have proven to be extremely useful for their audience. To give you an example, here are some intriguing articles I’ve found recently on social media: How to best use these sites? The following is a list of the 79 most amazing and informative social media blogs. I collected them by following a specific selection criterion: Sites listed are updated (quite) often, and have an average Page Rank of 4. Some of the posts get an average of 100 comments. For example, AllFaceBook.com has close to 500k Facebook fans.