background preloader

10 Tips for Corporate Blogging

10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2.

40 Elegant, Minimal And Clean WordPress Themes For Free Download Blogging has now become a regulation for many, mostly college going folks have entered this profession that is extremely powerful today. There are many platforms that allow you to start a blog, one such good platform is WordPress, and if you are looking to minimize your setup cost for self-hosted WordPress, then you need a theme that is yet attractive and not heavy on your pocket. To make sure your pocket doesn’t get lighter, This article is for you, where we present 75 free WordPress themes that will win over your visitors with design, simplicity, responsiveness and minimalist approach. So, if you are looking to setup your WordPress blog without paying for a designer or coder, you can easily choose one of the themes from the following collection. All the images are linked to download pages or theme information page. With large screenshots, we have made it possible for you to see how will the design look after activating the theme. SEE ALSO – 20+ Top WordPress Photography Themes 1. 2. 4.

Blogging Terms Glossary: A list of Blogging terms Are you puzzled by some of the strange blogging terms found throughout the blogosphere? Then this glossary brought to you by Wikipedia should help you out. Autocasting : Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds. Audioblog : A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. Biblioblogosphere : A humorous reference to the world of librarian blogging. Blaudience : The audience, or readership, of a blog. Blawg: A blog focusing on commentary about the law, generally written by a law professor, law student, or lawyer. Bleg : A blog entry consisting of a request to the readers, such as for information or contributions. Blog Carnival : A blog article that contains links to other articles covering a specific topic. Blistless or B-listless : When a blogger becomes listless or apathetic about posting.

15 Excellent Corporate Blogs to Learn From This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on. Above and beyond all of that, you also need to consider the blog's name and URL. Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved. We recently outlined 10 tips for corporate blogging for businesses hoping to focus on key elements of creating a blog in the corporate world. 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12.

10 Powerful Tools for the Busy Content Curator 10 Powerful Tools for the Busy Content Curator Posted by Christine Parizo on Mon, Sep 19, 2011 Content curation doesn’t have to be a time-suck. Sometimes it’s difficult to build your own content, and with the proliferation of Tweets, blog posts, Facebook status updates, content curation can be an effective solution – sharing information posted by others. Content is extremely important in reputation-building and gaining the trust of followers, and being able to effectively share information makes your own content more valuable. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. These are only 10 of many content curation sites that are available.

Why You Need An Editorial Calendar For Your Blog I have a confession to make. My name is Lisa and I used to be a really bad blogger. I used to wake up every morning in a panic about what I was going to write about. What changed? I began thinking like a professional publisher and created an editorial calendar for the blog. Post quality will INCREASE: No more scrambling to throw a post together to avoid the dreaded blogging dry spell. Now that you know why you should do it, HOW do you go about using an editorial calendar that you’ll stick to and use to help you plan content? I’m a big fan of Google Calendar. And that’s when the fun part starts – figuring out what your blog is going to look like over the next few months! Check a real calendar Look for opportunities to create tie-ins with holidays, important anniversaries or even the change of seasons. You should also be consulting your own internal calendar. Create weekly features I used to be a big fan of this on past blogs, but I haven’t taken that approach here (yet).

Glossary of blogging This is a list of blogging terms. Blogging, like any hobby, has developed something of a specialised vocabulary. The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious. Blog-related terms[edit] A[edit] A popular feed format developed as an alternative to RSS. Autocasting Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds. Audioblog A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. B[edit] Blawg A law blog. Bleg An entry in a blog requesting information or contributions. Blog Carnival A blog article that contains links to other articles covering a specific topic. Blog client (weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. Blog publishing service A software which is used to create the blog. Blogger Post

The 25 Most Audacious Companies What's an "audacious" company? It's a superlative we chose very carefully. On the one hand, such companies are defined as bold, courageous, even heroic. Yet, on the other, they are defiant, presumptuous, irreverent, and even cocky. They see a better way to do something and work to make it happen, fearlessly committed to not only making their vision a reality but also spreading that vision. These are the companies we celebrate. 5 Tips to Creating Genuine and Personalized Content There are a certain group of tweets, status updates, and posts that are sent out every day that consist of what I call “The Tony Robbin’s Smile Tweet-Post-Update.” If you are familiar with Tony Robbins… you understand where I am coming from here… Here are some examples: “Let’s have an awesome week! Lot’s of great stuff planned and new clients rolling in. Now… the last one in that list is not necessarily bad because you might truly think that the person was awesome (I’ve done it) but does it really have to be every person you have a phone conversation with… and do I need to know… every… time? Where do you draw the line as a person and as a brand? 1. “This weekend’s funeral left me pondering: Do you celebrate the life lived, or mourn for what is gone and what will never be?” 2. I am okay with one or two quotes a day but when I keep getting “live your best life now” or “this is the first day of the rest of your life” quotes it gets fairly annoying. 3. 4. 5.

Related: