When logos look alike It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that? Well, we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical. Here I have compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today. Sumpter & Gonzalez LLP and Stylegala National Film Board (recently updated) and Virtual Global Taskforce Carrier and Ford Scottish Arts Council and Artworkers NBC and Nebraska ETV Network One Spa, Manulife One and Penzeys One Magazine SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary) pseudoroom design and Cyberathlete Professional League Ubuntu and Human Rights First searchmash and smashLAB
Essential Elements of a Design Agency Website Layout (with 30 examples) Today, I’d like to cover some really crucial tips to constructing a great template for your company. Design labs and agencies either work with set clients or tend to release a few products and maintain support from customers. Thus your website is intended to sell the skills your team can offer designing pixels for the world to use. Let Your Purpose be Known Prospective clients or even visitors browsing your website would like to know what you do right away. This can be accomplished in many scenarios – large blocks of text or illustrations work nicely. When a visitor is interested in learning more about your company it’s important they can find this information. Another alternative is to display bits and pieces from your portfolio. Include Social Profiles I think it goes without saying to tack on a small contact form or at least offer an e-mail address somewhere. Graphic designers are also more open about sharing their work. Unique Branding Dynamic Page Content Incorporate Many Design Styles
10 handwritten logo designs Here follows a selection of famous trademarks created using handwriting: Davidoff logo design Logo designer: Zino Davidoff, in 1968–1969. Zino Davidoff was born on March 11, 1906, in Kiev, and died in 1994 at the age of 87. Davidoff made it his business to upgrade cigar smoking, and every cigar from the company carries a label with Zino’s signature. Oddly, the Davidoff website is unavailable to UK viewers, and I was greeted with the above screenshot with this text: “We are sorry but due to UK legislation we are not allowed anymore to show you our Website www.davidoff.com. The cynical among us might think this is due to prices placed upon Davidoff products, combined with the strength of the British Pound. Ford logo design Logo designer: Childe Harold Wills, in 1909. Ford‘s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. Harrods logo design Logo designer: Minale Tattersfield, in 1967, modified in 1984. Cartier logo design
55 Inspiring Examples of Gradients in Web Design Gradients are a great way to add interest, color, and even depth to a web design. You can use the same color in many shades, many shades of many colors or several other combinations you may think of. You can go linear or radial. The point is that gradients are beautiful and can give your website a very unique style. You can use a cool gradient for the whole website design, or only in the header, footer or just in a couple elements of it, but I’m pretty sure about one thing: combining the right colors and shades will make you a gradient lover! You will start using gradients all over, maybe even at your dinning room wall. So here is our inspirational selection for this week: beautiful gradients in web design. serj.ca Holdfire onehub theserved.com foehn ectomachine socialsnack standrewsmtairy.org Charlie Gentle lionite adworks istudentpro.com reinvigorate four24 newism icebrrg MediaLoot Envato marshillchurch.org gositewave.com Bluedots Design markmeup.co.uk Beehive App Satisfaction Remote playintraffik.com Glitch
Negative space logos It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase
Designing Style Guidelines For Brands And Websites - Smashing Magazine Advertisement A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. Edward Tufte once said: “Great design is not democratic; it comes from great designers. Why Create A Style Guide? You’ll have an easy guide to refer to when handing over the project.Makes you look professional. Branding Guidelines: What To Include? Strategic Brand Overview This should be short and sweet. 1See Kew’s branding guidelines2. Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Logos For print and Web, most brands revolve around the logo. 3See Cunard’s branding guidelines4. Cunard provides many variations on its minimum sizes. 5See Think Brick’s branding guidelines6. Provide logos with different colors, and specify which colours are allowed. Show Examples of What and What Not to Do You’re a professional, and you know better than to mess around with logos.
20 Unique and Creative Logo Designs Logo is a symbol or emblem commonly used by companies and individuals to aid and promote instant public recognition. This post features our favorite examples of unique, memorable, and creative logos designed by talented artists from all over the world. Killed Productions Logo Clever logo designed by Sean Heisler for Killed Productions. Spartan Logo Brilliant logo by Richard Fonteneau designed for Spartan golf club. Twins Logo Creative logo with “2″ instead of “N” designed by Action Designer. Steps Logo Jason Sanzone managed to incorporate “steps” into the actual logo. Zip Logo Zip logo designed by Mike Erickson features “zipper” instead of “I”. Look Logo Brilliant and memorable logo designed by Zain Zayan from India. Swing Studios Logo Creative literal logo designed by struve for Swing Studios. Pause Logo Logo designed by volkan ek? Foot Logo Perfect example of creative logo design by Dalius Stuoka. B Logo Creative bee inspired logo designed by William Patino. Goodduck Logo Catch 5 Logo Sushi Logo
Design blogs, 200+ best of There are hundreds of design related blogs out there. So many that it becomes a daunting task to pick up only the handful of blogs you really need to follow. The task of weeding out becomes even more difficult when you take into account that a large quantity of new blogs comes out every day. There is a clear need for some kind of a beginner’s road map don’t you think? We have not chosen only our favorite blogs. General design discussion Ever wonder which blogs do web celebrities read? 1. David Airey is one of the most respected voices in branding. 2. What hasn’t been said about these guys? 3. Tired of reading? 4. Eric Karjaluoto is a Vancouver based designer with incredible expertise on design, branding and user experience. he speaks, reflects and rants just about everything design concerned. 5. 6. This is the best place around to procrastinate productively. 7. Jason is one of the vets designers in the world. 8. 9. 10. Jina Bolton is an internationally renown CSS expert. 11. 13. 14.
Rebranding the BP Logo: The 25 Funniest and Most Creative May 31, 2010 Photograph by AP Photo/Gerald Herbert As of June 1st, 2010, at least 20 million gallons (75.7 million liters) of oil has spilled into the Gulf of Mexico. This has been a complete and utter disaster for BP in every sense. The timing, the location (i.e., it didn’t occur on the borders of a developing nation), it is all bad for BP right now. Greenpeace UK has just launched a campaign/contest urging people to ‘rebrand’ the BP logo and show that they aren’t ‘Beyond Petroleum’ as their slogan suggests. From BP Corporate: Our visual identity reflects the revolutionary quality of our business. The colours of the ‘Helios’ – named after the Greek god of the sun – suggest heat, light and nature. THE BP ‘REBRAND’*In no particular order. SOURCES - Greenpeace UK Competition Page - Flickr Gallery of all Entries If you enjoyed this article, the Sifter highly recommends: 25 HILARIOUS ILLUSTRATIONS BY GLENNZ
Fireworks vs Photoshop Compression Surprisingly enough, based on the findings from my recent survey there are quite a bit of Fireworks users. Personally, I never used Fireworks. Photoshop is alway my first choice for designing—from image editing to designing mock-ups. But, did you know that Fireworks is way better than Photoshop in term of image compression? I'm not a software engineer, I can't explain why Fireworks can compress better. But I can prove it to you by showing a series of experiments I did. Loading ... PNG Compression For testing purpose, I used an un-compressed image with transparency. GIF Compression Next I exported the image to GIF 256 colors, adaptive, with no dither. JPG Compression Now, I'm going to try the JPG compression with a different image. Please note: Fireworks and Photoshop have different compression technology. 80% compression rate in Fireworks is relevant to Photoshop 60% compression rate. What Is The Big Deal? You're probably thinking: what is the big deal? Conclusion
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