TWITTER MARKETING (Twitter Marketing: Does it Still Matter?) Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Twitter for Marketing Today In America, pop culture is strong.
The 17 Best Twitter Hashtags for Education (2012 ) Talking about Twitter brings to mind the power of hashtags. According to Twitter Help Center the symbol #, called hashtag, is used to mark keywords or topics in a tweet. It was created organically by Twitter users as a way to categorize messages. Educational Technology and Mobile Learning has already posted a guide on the use of hashtags in education. Check it out HERE Below is a list of the Edublog Award finalistsfor the best Twitter hashtag for education in 2012 This is a hashtag dedicated to the use of mobile technologies in education8-# ntchat ( new Teacher chat )This chat was created to provide weekly mentoring and focus on the needs of new, new to the profession and pre-service teachers.9- # pedagoofridayThis is another great hashtag for teachers and educators.
Get Started Building Your Brand on Twitter In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand. Word-of-mouth is the biggest marketing tool you could possibly ask for (and one of the cheapest). Tweets, posts, emails, texts and other means of sharing are the primary way numerous brands evolve today and remain leaders in their industries. And people get excited about your brand if you're excited about your brand. At its core, brand building comes down to two key factors: enthusiasm and likability. Steve Jobs once said of Apple's core values, "We believe people with passion can change the world for the better ... and that those people who are crazy enough to think they can change the world are the ones who actually do."
TWITTER TOOLS (5 Twitter Tools to Enhance Your Marketing) Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there. My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups: InfluencersTop supportersEngaged Twitter users Cultivate your relationships on Twitter based on groups. By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you. Another advantage of this tool is the ability to sort your list according to “most recent” or “highest rating,” which shows your top influencers based on their algorithm. The tool is also very user-friendly.
5 Great Ways for Teachers to Collaborate on Twitter I’ve said it before and I’ll say it again – Twitter is an absolutely fantastic resource for teachers. But it can also be something of a blunt instrument. The daily surge of information, the ever-changing timeline of tweets, the potential to miss entire conversations simply by failing to log in at the right moment… the pitfalls are considerable. 1. It’s not easy to collaborate if you’re not online at the same time. 2. The key to successful long-lasting collaboration is sharing resources, ideas and tools. 3. Even taking the time to share documents or explain how to use tools can be time-consuming in the faced-paced world of Twitter. 4. It’s not easy to stay on top of everything that goes on on Twitter as things move so quickly. 5. It’s not easy to collaborate frequently and fluidly if you have to stop and login to a computer every time you want to tweet.
Startups Twitter 60: The must-follow entrepreneurs on Twitter in 2015 by Lucy Wayment Updated: Feb 20, 2015 Published: Feb 20, 2015 10 household name UK entrepreneurs10 UK female entrepreneurs 10 UK business investors 10 UK tech entrepreneurs 10 early-stage UK start-up businesses 10 round-the-world entrepreneurs It no longer seems necessary to point out the importance of social media for businesses. The question is not “should your start-up engage in social media?” but more importantly “how can you capitalise on the potential of social media for maximum effect?” Of course, every business is different, and therefore the ways in which social media can work for you will vary dramatically. Statistics from a recent Twitter small business survey on consumer insights revealed 70% of respondents retweet because they like a business’ content and more importantly 60% of respondents have purchased from a small business because of Twitter. The first, important, step is to establish an audience. How do you build up a Twitter following? So who should you follow?
TWITTER VINE (16 Ways Businesses Are Using Twitter Vine) Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business? Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Think of it as Instagram, except with videos instead of pictures. In today’s post, I’ll show you some creative uses of Vine for business. Editor’s note: You can click on any video to pause it. #1: Engage Your Followers in Conversation Start a conversation with your followers using a Vine video. Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading. It could spark any reader to go to their local bookstore or order a new title online. It’s a long weekend! #2: Highlight Your Brand Advocates What’s even better than advertising one of your products on a Vine video? #3: Display Your Work for a Client 1. That’s it!
Twitter Hashtag 101: #GetRealChat, Twitter Hashtag & Tweet Chat Ove... Twitter Tips - 5 Tips in 5 Minutes SMEs are famous for a lot of things, being overwhelmingly busy and hungry for easily accessible knowledge are two of them. Our industry expert 5 Tips in 5 Minutes should help with these two, so you can focus on the more glamorous ones. If you’re running an e-commerce website then chances are for your business, visitors are your potential customers. 1. 2. 3. 4. 5. PureNet is an award-winning provider of e-commerce solutions, digital marketing and application development. It can be easier said than done when you've got so many things to do, but staying organised and prioritising tasks can help you get through the day. 1. 2. 3. 4. 5. KashFlow Cash. 1. If you’re using online accounting software then you can issue the invoice from anywhere, including when you’re at your clients office. 2. 3. 4. 5. Duane Jackson is CEO and Founder of KashFlow, an online accounting solution for small businesses. You could be forgiven for thinking that the world is ending.
TWITTER MARKETING (How to Split Test Your Twitter Marketing) Would you like to improve your Twitter marketing? Are you testing to see what gives you the best results? Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. However, implementing split tests on your website alone is short-sighted! To see how to do this, let’s go step by step through how to carry out a split test on Twitter. Step #1 – Create Your Split Test Tweet The first step in the split testing process is to craft the text of the tweeted message you’ll use. As an example, suppose you want to determine when your Twitter followers are most active. Sample split test tweet features a single call to action prompting followers to click through to a company blog. In other cases where you’re testing the content of your individual tweets against each other, you’ll need to generate more than one split test tweet. What do you think?
Twitter as a Curation Tool I have written and spoken extensively about the use of Twitter in education: In addition to the above mentioned uses of Twitter, I am increasingly becoming aware of the importance of Twitter as a CURATION tool for me. The term “curation” in itself has become quite popular recently. I am not sure yet, if it is another term destined to become a victim of talking at cross purposes among the educational community. Mike Fisher has blogged about curation and what it means versus the concept of collection. Collecting is what kids do when asked to find resources for a particular topic. Mike created the following image to point out the continuum from collecting to curating The stages and progression of using Twitter as a mere consumption tool of collected information (by others) to curating information, adding value with additional perspectives, connections, resources or interpretation, the platform of Twitter as a potential tool for curation becomes evident. Ex Follow #hashtags of topics or groups.
TWITTER ANALYTICS (3 Ways Twitter Analysis Can Enhance Your Marketing) Twitter is a powerful marketing tool. But have you considered using the power of Twitter to enhance marketing efforts—social media or not? This article will show you how. Most people talk about Twitter in terms of getting to know people, building lists and using followers. The Laser Focus of Twitter One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. Better yet, the discussion and feedback loop occurs in real time, which means that you can achieve instant results. So what does this mean, and why is it so important? Imagine waking up every morning to a room full of fans, peers, and associates. Would you just talk about the weather, or would you say something more meaningful? Let’s imagine that this happened every day, and that each day you had the same opportunity to speak to these people. Now, swap out the room full of people with your list of Twitter followers and think about the power you have. Getting it yet?
The Reason Why Every Educator Should Be On Twitter « brianpaulhill A post I read today by Eric Sheninger on the NASSP website got me thinking. The post is here. He talks about the importance of leaders in education to be connected and the need for a PLN (Personal Learning Network). But, in the process of deleting my facebook profile (which never really goes away) I signed up for a social networking site that was new to me…twitter. Over time though I started figuring this whole twitter thing out and began to follow people that actually had something to say…and what they were saying was really good! So, I discovered another site that has now become my best friend…instapaper. This, along with many other reasons, is why I think it’s important for anyone working in education to have a twitter account. So, thank you Eric Sheninger for your great post and for helping to add to my educational knowledge bank.