The Most Powerful Colors in the World by COLOURlovers When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture. [click to view in full size] Turns out the blue-berry doesn't fall far from the bush. While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Would A Corporation By Any Other Color, Still Profit As Well? Color is an important part of any brand, but along with the actual name of a company... The Colors of 1 Million Brand Icons Uh-oh! Team
US Online Ad Spend to Close in on $40 Billion US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011. eMarketer’s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year, yet consistently stronger-than-expected results from major industry players and the IAB/PwC through the first three quarters of 2011 contributed to the upward revision. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst. About eMarketer eMarketer publishes data, analysis and insights on digital marketing, media and commerce.
ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. It short, it needs to tell people what they can expect from the article. 2. Definitions of clickbait will vary, but I think many people will agree on what crappy clickbait is. 3. 4. Social media. 5. 6. 7. 8. 9.
The Cluetrain Manifesto Facebook, Inc. News Facebook, Inc. (Facebook) is engaged in building products to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. Developers can use the Facebook Platform to build applications and Websites that integrate with Facebook to reach its global network of users and to build personalized and social products. It offers advertisers a combination of reach, relevance, social context and engagement.
Beware Social Media Marketing Myths By Gene Marks Comedian Jim Gaffigan has a suggestion for preparing a Hot Pockets frozen entrÉe: "Take out of package. Place directly in toilet." Gaffigan is not a big fan of Hot Pockets. You'll see him on Facebook, Twitter, and News Corp.' We've been misled as to the benefits of social networking sites. 1. Comedian Gaffigan seems to peruse his sites all the time. 2. Where, then, should a small business owner go online? 3. 4. 5. So should a business owner use social media sites for business? Gene Marks, CPA, is the owner of the Marks Group, which sells customer relationship, service, and financial management tools to small and midsize businesses.
Social Networking News Jul. 8, 2013 Stuart Elliott Advertising column; social media like Facebook, Instagram and Twitter are shifting way some brands use events as promotions; notes Oscar Mayer, owned by Kraft Foods Group, will host event for hot dog-shaped vehicles that has been heavily promoted on sites. MORE Jul. 5, 2013 Rewriting of Japan's rigid election laws has brought about sea change in electioneering customs, allowing candidates to use Internet and social media for campaigning; governing Liberal Democratic Party has emerged as unlikely front-runner in social media game. MORE Jul. 3, 2013 Social media users have faced jail time after the Secret Service saw their threats to Pres Obama on Twitter or Facebook; Jarvis Britton of Birmingham, Ala, sent out a series of Twitter messages that he later described as 'stupid' jokes; he is spending a year in federal prison. There are no additional abstracts to display.
65% of online adults use social networking sites, and most describe their experiences in positive terms. 65% of online adults use social networking sites, and most describe their experiences in positive terms. Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them. When we asked SNS users to describe their experiences using the sites, here’s what they said: Only email and search engines are used more frequently than social networking tools. Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago and just 13% in 2008.