Why I’d Use Shopkick But Not Foursquare Sometimes it feels like I am the only one in the world who is not into Foursquare. Or at least the only one in Silicon Valley. Or at least the only one who works for TechCrunch. Don’t get me wrong, I think it’s a smart idea, and I have plenty of friends who get sucked in by the cleverly-exploited game theory dynamics. But, as a user, telling my friends where I am doesn’t gives me enough in return to warrant the privacy invasion. The social media rules, for me, are simple: I don’t get hung up on privacy. Enter shopkick—which launched last week and is the first location-based product I’ve seen that could give me a reason to share. There are three things I like about shopkick and two reasons I’m waiting to try it.
binggo | All major deals in just one app Hulu Is Not Ready To Go Public Hulu is testing the waters for an IPO, hoping to get a valuation of $2 billion, according to the New York Times. A Hulu IPO would be a pure play on the transition of TV to the Web. While the company has not yet filed with the SEC, in the past it claimed to have 2009 revenues of $100 million, and is perhaps on track to double that this year. It is not clear how profitable Hulu can be, or how viable its long-term survival will be. Hulu already has to fork over as much as half or more of its advertising revenues to its TV network partners/backers (Fox, NBC, and ABC). Until we see it’s actual SEC filing with audited financials, investors won’t be able to make an informed decision one way or another. The streaming video site is the tenth largest in the U.S., with 28.5 million unique viewers in July (according to comScore, which recently changed its methodology—Hulu used to be No. 2 after YouTube).
WorldTV goes HD, looks to a future of apps overlaying trad TV WorldTV, which funnels the world of web video as a TV-like experience, has gone High-Definition, adding full support for YouTube HD videos. The feature allows users to set the quality for how they would like YouTube videos to be played and scales the video to the highest quality available. On WorldTV the idea is that you create you own channel of preferred web videos, eventually coming up with something that feels more like linear TV. So far there have been 225,000 channels created on WorldTV from users in 200 countries. Interestingly the site is biggest in Brazil. WorldTV users use the site’s chanel editing tools to incorporate clips from YouTube, live video, and 25 other sites, like an iPhoto of videos. The site now supports over 25 different video sites inclusing The Onion, Reuters, College Humour, Vimeo and you can add live streams from any Ustream stream, Justin TV and also Qik. WorldTV is currently exploring joint ventures with set top box manufacturers, over-the-top systems (e.g.
WorldTV.com - Create Your Own TV Channel The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV) I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and even some serious talent. There is a lot more going on here than advertisers bankrolling the production of their own videos because there isn’t enough professionally produced Web video to show their ads against (although that is part of it). Many of those video ad networks also create their own content for their own sites, but some are also starting to become broader video distribution networks as well. ControlTV will be directed by Seth Green, the guy behind the Robot Chicken animations on Adult Swim. The other shows are Built Green and Family Versus Chef. On the Web, there are no TV networks.
Gunzoo, Inc. Powered by Unruly Media As of 11 August 2015, data from the Unruly Viral Video Chart will only be available to subscribers of Unruly Analytics™ and via partnerships with our press partners, including Campaign, Werben & Verkaufen, Horizont, Contagious magazine, Campaign Asia and Mumbrella Australia. If it’s deeper insight into branded video trends you’re after, head across to our Insights page for video data and analysis that will blow your mind!