| Castle-Magazine| Empathizing Color Psychology in Web Design The way different colors influence our mood, state of soul and body is really exciting. Most of us do not realize how it works and only a few probably pay attention. Though the influence of the colors may be some what overestimated, we can obviously feel it in some situations (imagine yourself in a dark red room or in the room in the sky colors). Today we’ll be speaking about color perception and color psychology in website design, the way different brands use colors and what’s their message. The colors are divided into two basic groups – colors in the red area of the color spectrum known as warm colors (red, orange and yellow) and colors in the blue area known as cool colors (blue, purple and green). In the ancient times people believed that colors can cure from different diseases. Red increases blood circulation and thus stimulates the body and mind Yellow stimulates the nerves and purifies the body Orange increases your energy Blue treats pain Indigo alleviates skin problems 1. 2. 3.
Artists of Photoshop komma – Kommunikationsdesign aus Mannheim Basic Color Theory Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used. Color theories create a logical structure for color. The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. There are also definitions (or categories) of colors based on the color wheel. Primary Colors: Red, yellow and blueIn traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. Secondary Colors: Green, orange and purpleThese are the colors formed by mixing the primary colors. Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-greenThese are the colors formed by mixing a primary and a secondary color. Color Harmony 1. 2.
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