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Home - Work & Co via eMarketer — Bryan Yeager May 25, 2016. In an age when customer expectations are fueled by always-on, digitally connected behaviors, eMarketer has just released a new report to help brands navigate the shifts. Including insights from Mohan Ramaswamy, Strategy Partner at Work & Co, the report highlights how customer expectations for brand relationships have changed, and it provides a number of strategies for businesses to consider in how they organize, behave, and engage. “Cutting-edge experiences are setting the expectations for consumers across every interaction,” Ramaswamy said. The eMarketer report, “The Customer Experience Mandate: Brand Strategies to Meet and Exceed Customers’ Always-On Expectations,” looks at the new standards for customer expectations, and how they are shaped over time and across touchpoints.

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