Le m-commerce séduit de plus en plus les consommateurs Le m-commerce ne cesse de croitre, puisque de plus en plus de consommateurs font des recherches et finalisent leur achat sur ce support. Le mobile a aujourd’hui une place prépondérante dans le processus d’achat et ce, quel que soit le canal de vente : en ligne, mobile ou en boutique. Avec le développement d’applications sur smartphones et tablettes, les clients sont devenus les acteurs de leur propre consommation. En effet, puisque le mobile fait partie de leur quotidien, il réinvente leur comportement d’achat avec ses multiples usages, comme la localisation d’une boutique, la recherche de produits, la comparaison de prix et enfin le paiement online. Tradedoubler a présenté son livre blanc sur le sujet «Les consommateurs mobile & vous». Celui-ci révèle que pour 42% des recherches faites via mobile, c’est la comparaison de prix qui détermine l’acte d’achat. Croissance du m-commerce Toutefois déjà 25% finalisent leurs achats directement sur mobiles et 7% depuis leurs tablettes.
3 Apps to Help You Write a Marketing Plan Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » You might have a great product or an excellent service but your business won't grow unless people know you're out there. It all starts with a marketing plan. Here are three apps that can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy: 1. From there, the app helps you analyze your competitors, determine your target market and come up with a price. Related: A Data-Driven Reality Check for Your Marketing Budget Once you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. Price: $9.99 2. This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. Price: $9.99 for iOS, $7.99 for Android. Related: Writing a Business Plan? 3. Price: Free Limited Time Offer
App Store Marketing Guidelines PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this iOS Marketing Agreement effective as of the date clicked through by You. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Facebook : bientôt de la publicité sur mobile, ciblée par les applications ? 5. Etapas del plan de marketing Debido al carácter interdisciplinario del marketing, así como al diferente tamaño y actividad de las empresas, no se puede facilitar un programa estándar para la realización del plan de marketing; ya que las condiciones de elaboración que le dan validez son variadas y responden, por lo general, a diferentes necesidades y culturas de la empresa. Ahora bien, como líneas maestras aconsejo no emplear demasiado tiempo en la elaboración de un plan de marketing que no se necesita; no debemos perdernos en razonamientos complicados; se debe aplicar un marketing con espíritu analítico pero a la vez con sentido común; no debemos trabajar con un sinfín de datos, solo utilizar los necesarios; y, lo que es más importante, conseguir que sea viable y pragmático. El plan de marketing requiere, por otra parte, un trabajo metódico y organizado para ir avanzando poco a poco en su redacción. Gráfico 2. Distintas etapas para la elaboración de un plan de marketing 5.1. 5.2. Un análisis histórico. 5.3. 5.3.1.
Managing Agreements, Tax, and Banking Use the Agreements, Tax, and Banking section to manage contracts with Apple, provide required financial information relating to iTunes developer payments and tax withholdings, and track the status of your iTunes agreements. If you plan to charge customers to download your apps, start with this section right away to request a contract for selling paid apps. About the Team Agent and Other Roles Only the team agent can request or accept a contract. See What Is a Team Agent?. Users with an Admin or Finance role can view the Contracts section and can enter banking and tax information. To configure a user to receive notifications Contracts Enrolling in the Apple Developer Program includes agreeing to a contract that allows the organization to distribute free apps, worldwide, in the App Store or Mac App Store. Paid Applications contracts allow the organization to sell apps in the stores.An iAd App Network contract allows the organization to include Apple iAd advertising in iOS apps. Banking Tax
Le SEO pour les sites mobiles Lior Levin, invité sur Hubspot, nous fait part de ses idées sur la recherche sur mobile, qui a considérablement augmenté ces dernières années. En 5 ans, le volume de recherche sur les terminaux portables a été multiplié par 5. Cette évolution surpasse largement le taux de croissance sur ordinateur. Et ce chiffre n’est pas prêt de s’arrêter avec l’adoption de plus en plus généralisée des smartphones. Ce qui signifie qu’il est temps pour le responsable webmarketing de talent de développer une stratégie unique d’optimisation du site web pour un affichage sur les mobiles. Créer du contenu au format mobile Un site web dont les pages sont longues à charger risquent d’être pénalisé par le Panda car la vitesse d’affichage est un paramètre important pour l’optimisation du site dans les SERP. Optimiser les mots clés Les mots clés ne sont pas toujours les mêmes entre une requête sur mobile et une autre sur ordinateur. Optimiser pour la saisie intuitive Visibilité sur petit écran
Top 50 Marketing Plan Software Tools and Apps The old adage, “If you fail to plan, you plan to fail” fits nearly any aspect of life. But, failing to plan your marketing strategy is a costly mistake that businesses and marketers cannot afford to make. Typically, a marketing plan describes an organization’s advertising and marketing efforts for the coming year. Most marketing plans include a statement of the marketing situation, a discussion of target markets and company position, and a description of the intended marketing mix to reach marketing goals. But, companies do not have to create and design a marketing plan haphazardly. We offer our top 50 marketing plan tools and apps here, in no particular order. 1. PaloAlto Software’s Sales and Marketing Pro helps businesses design their marketing plan and sales strategy from beginning to end. Key Features: Cost: $179.95, with a 60-day money back guarantee Backup CD: $9.95 2. The Marketing Donut provides resources for business. Cost: FREE 3. 4. Cost: FREE trial available; Contact for a quote
Setting Up User Accounts The Users and Roles section in iTunes Connect allows a user with an Admin or App Manager role to set up three types of users: iTunes Connect users. These user accounts have access to your organization’s content in iTunes Connect. You assign roles to control which sections these accounts can access. TestFlight Beta testers. You can also set up limited app access for specific users. If your organization is small, the first user—the team agent—might be the only user for the organization. If your organization requires additional iTunes Connect users, the user accounts need to be created from inside iTunes Connect. To perform the tasks in this section, sign in to iTunes Connect as the team agent or other iTunes Connect user with an Admin role, and click “Users and Roles.” iTunes Connect Users Each member of your organization who needs access to app information should have an iTunes Connect account. What Is a Team Agent? There are actions that only the team agent can accomplish: Account Switching
6 Tools to Build a Mobile App on the Cheap Credit: But not all brands -- or industries altogether -- require diverse, expansive functionality in their apps. In the same regard, a lean approach to launch can move a unique product to market in a mere matter of minutes. For these brands, the process going forward is much as the same is it is for high profile, heavily touted launches: engage with customers, build off their response and expand and iterate in due time. As the mobile applications market moves toward $25 billion per year, according to a MarketsandMarkets report, non-traditional development opportunities are emerging in a number of forms. Programs now allow everyday consumers to build apps through HTML, drag-and-drop platforms, customize templates and simply drop an SDK. Below are six platforms carving out their space in the market. 1. PhoneGap leverages JavaScript to allow for the development of apps in HTML5 and CSS3 -- highly capable languages that are now standard to most mobile devices. 2. 3. 4. 5. 6. Conclusion 1. 2.