Podcast 71 – Pitch Perfect Scotty and John spend time with TUAW bloggers Steve Sande and Erica Sadun and talk about how to best pitch your new app if you want to get it reviewed by a popular blog. Guest Details 3 Apps to Help You Write a Marketing Plan Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » You might have a great product or an excellent service but your business won't grow unless people know you're out there. It all starts with a marketing plan. Here are three apps that can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy: 1. From there, the app helps you analyze your competitors, determine your target market and come up with a price. Related: A Data-Driven Reality Check for Your Marketing Budget Once you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. Price: $9.99 2. This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. Price: $9.99 for iOS, $7.99 for Android. Related: Writing a Business Plan? 3. Price: Free Limited Time Offer
8 Ways to Make Your Mobile App Stand Out | Fiksu This post -- written by our Craig Palli -- originally appeared on Boston.com. With more than 1.5 million apps in the Apple and Android app stores, mobile app marketers face the enormous challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. Successfully marketing your app requires more than strategic mobile media buying and compelling, creative advertising. High-performance mobile app marketers have a laser-like focus on targeting and acquiring loyal users – those who take a specific action, such as an in-app purchase or registration. The following eight tips for marketing your app are focused on driving more of these loyal users. Establish goals for loyal users. Mobile app marketing shouldn't require guesswork.
5. Etapas del plan de marketing Debido al carácter interdisciplinario del marketing, así como al diferente tamaño y actividad de las empresas, no se puede facilitar un programa estándar para la realización del plan de marketing; ya que las condiciones de elaboración que le dan validez son variadas y responden, por lo general, a diferentes necesidades y culturas de la empresa. Ahora bien, como líneas maestras aconsejo no emplear demasiado tiempo en la elaboración de un plan de marketing que no se necesita; no debemos perdernos en razonamientos complicados; se debe aplicar un marketing con espíritu analítico pero a la vez con sentido común; no debemos trabajar con un sinfín de datos, solo utilizar los necesarios; y, lo que es más importante, conseguir que sea viable y pragmático. El plan de marketing requiere, por otra parte, un trabajo metódico y organizado para ir avanzando poco a poco en su redacción. Gráfico 2. Distintas etapas para la elaboración de un plan de marketing 5.1. 5.2. Un análisis histórico. 5.3. 5.3.1.
Sweating Commas — Professional Editing for Independent Writers Top 50 Marketing Plan Software Tools and Apps The old adage, “If you fail to plan, you plan to fail” fits nearly any aspect of life. But, failing to plan your marketing strategy is a costly mistake that businesses and marketers cannot afford to make. Typically, a marketing plan describes an organization’s advertising and marketing efforts for the coming year. Most marketing plans include a statement of the marketing situation, a discussion of target markets and company position, and a description of the intended marketing mix to reach marketing goals. But, companies do not have to create and design a marketing plan haphazardly. We offer our top 50 marketing plan tools and apps here, in no particular order. 1. PaloAlto Software’s Sales and Marketing Pro helps businesses design their marketing plan and sales strategy from beginning to end. Key Features: Cost: $179.95, with a 60-day money back guarantee Backup CD: $9.95 2. The Marketing Donut provides resources for business. Cost: FREE 3. 4. Cost: FREE trial available; Contact for a quote
5 Essential Qualities of Irresistible Product Descriptions Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. People need help understanding what your product is and what it will do for them. And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. 1) Spark imagination with vivid language: Teavana Tea, in and of itself, is nothing exciting. The key is to nix all neutral words that don’t inspire or persuade. Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. How you can do it Then look for words that elicit those feelings.
Gartner Reprint 10 August 2016 | ID:G00289779 Analyst(s): Tad Travis, Ilona Hansen, Joanne M. Correia, Julian Poulter Summary The sales force automation market grew 9.8% in 2015, to almost $6 billion. Strategic Planning Assumptions By 2018, manual data entry by salespeople for sales force automation systems will be reduced by 50% due to adoption of mobile sales productivity tools. By 2018, 20% of large B2B organizations will build business graphs of their sales processes to improve their sales execution. By 2018, 20% of B2B organizations will have changed their indirect channel sales approach by focusing on commercially available partner relationship management applications. Market Definition/Description This document was revised on 12 August 2016. Sales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization's sales professionals. Magic Quadrant Figure 1. Source: Gartner (August 2016) Vendor Strengths and Cautions Aptean Strengths Base
The Ultimate Cheat Sheet for Getting iPhone App Reviews [Infographic] | iPhone App Design Templates - Get Custom Designs for your iOS Apps Submitting your app to the App store is only the first step. If you want more than 2 downloads a day, you will have to get the word out. App Review Sites are a good way to get more attention and downloads for your apps. The problem is, they get hundreds of pitches a day. How do you stand out? That is what this infographic will help you with. Embed this Infographic Please copy the code below if you want to embed this on your site. Downloadable Resources Things To Include In Your Pitch Here is a quick breakdown of the essentials that need to be in your pitch. Name of the appLink to iTunes (important, not only the app website but the iTunes product page)Video (a really important one)Screenshots (Don’t attach large files, include a link to them)Description (Say what your app does and why it is different)PriceContact information (add multiple options, email, twitter, skype, telephone)
The 10 Best Explainer Videos...Ever | Video Brewery After being inspired by 19 straight hours of VH1's "1,000 Best Music Videos of the '90s", we went out and put together our own top 10 list of the best explainer videos. Each video on this list effectively explains a business, product or service in 2-minutes or less. Best of all, you can find almost all of these talented producers in the creative community here at Video Brewery. Without further ado, here's the top 10! #10 Crazy Egg This explainer video for Crazy Egg, the heatmap tool that shows why your website visitors aren't converting, was produced by the folks over at Demo Duck. #9 IT-MAN (8-bit) I love a good 8-bit video game (Super Mario 3 anyone?) #8 Spotify When Spotify "landed in the U.S #7 Groupon The Groupon animated explainer video comes from our fellow Chicagoan Brad Chmielewski. #6 Litmus Email Previews Litmus, by Planet Nutshell, explains how email super ninjas can see exactly how their marketing emails will look on all platforms and browsers BEFORE they hit send. #5 Airbnb