Podcast 71 – Pitch Perfect Scotty and John spend time with TUAW bloggers Steve Sande and Erica Sadun and talk about how to best pitch your new app if you want to get it reviewed by a popular blog. Guest Details 3 Apps to Help You Write a Marketing Plan Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » You might have a great product or an excellent service but your business won't grow unless people know you're out there. It all starts with a marketing plan. Here are three apps that can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy: 1. From there, the app helps you analyze your competitors, determine your target market and come up with a price. Related: A Data-Driven Reality Check for Your Marketing Budget Once you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. Price: $9.99 2. This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. Price: $9.99 for iOS, $7.99 for Android. Related: Writing a Business Plan? 3. Price: Free Limited Time Offer
App Store Marketing Guidelines PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this iOS Marketing Agreement effective as of the date clicked through by You. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
8 Ways to Make Your Mobile App Stand Out | Fiksu This post -- written by our Craig Palli -- originally appeared on Boston.com. With more than 1.5 million apps in the Apple and Android app stores, mobile app marketers face the enormous challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. Successfully marketing your app requires more than strategic mobile media buying and compelling, creative advertising. High-performance mobile app marketers have a laser-like focus on targeting and acquiring loyal users – those who take a specific action, such as an in-app purchase or registration. The following eight tips for marketing your app are focused on driving more of these loyal users. Establish goals for loyal users. Mobile app marketing shouldn't require guesswork.
5. Etapas del plan de marketing Debido al carácter interdisciplinario del marketing, así como al diferente tamaño y actividad de las empresas, no se puede facilitar un programa estándar para la realización del plan de marketing; ya que las condiciones de elaboración que le dan validez son variadas y responden, por lo general, a diferentes necesidades y culturas de la empresa. Ahora bien, como líneas maestras aconsejo no emplear demasiado tiempo en la elaboración de un plan de marketing que no se necesita; no debemos perdernos en razonamientos complicados; se debe aplicar un marketing con espíritu analítico pero a la vez con sentido común; no debemos trabajar con un sinfín de datos, solo utilizar los necesarios; y, lo que es más importante, conseguir que sea viable y pragmático. El plan de marketing requiere, por otra parte, un trabajo metódico y organizado para ir avanzando poco a poco en su redacción. Gráfico 2. Distintas etapas para la elaboración de un plan de marketing 5.1. 5.2. Un análisis histórico. 5.3. 5.3.1.
Managing Agreements, Tax, and Banking Use the Agreements, Tax, and Banking section to manage contracts with Apple, provide required financial information relating to iTunes developer payments and tax withholdings, and track the status of your iTunes agreements. If you plan to charge customers to download your apps, start with this section right away to request a contract for selling paid apps. About the Team Agent and Other Roles Only the team agent can request or accept a contract. See What Is a Team Agent?. Users with an Admin or Finance role can view the Contracts section and can enter banking and tax information. To configure a user to receive notifications Contracts Enrolling in the Apple Developer Program includes agreeing to a contract that allows the organization to distribute free apps, worldwide, in the App Store or Mac App Store. Paid Applications contracts allow the organization to sell apps in the stores.An iAd App Network contract allows the organization to include Apple iAd advertising in iOS apps. Banking Tax
Sweating Commas — Professional Editing for Independent Writers Top 50 Marketing Plan Software Tools and Apps The old adage, “If you fail to plan, you plan to fail” fits nearly any aspect of life. But, failing to plan your marketing strategy is a costly mistake that businesses and marketers cannot afford to make. Typically, a marketing plan describes an organization’s advertising and marketing efforts for the coming year. Most marketing plans include a statement of the marketing situation, a discussion of target markets and company position, and a description of the intended marketing mix to reach marketing goals. But, companies do not have to create and design a marketing plan haphazardly. We offer our top 50 marketing plan tools and apps here, in no particular order. 1. PaloAlto Software’s Sales and Marketing Pro helps businesses design their marketing plan and sales strategy from beginning to end. Key Features: Cost: $179.95, with a 60-day money back guarantee Backup CD: $9.95 2. The Marketing Donut provides resources for business. Cost: FREE 3. 4. Cost: FREE trial available; Contact for a quote
Setting Up User Accounts The Users and Roles section in iTunes Connect allows a user with an Admin or App Manager role to set up three types of users: iTunes Connect users. These user accounts have access to your organization’s content in iTunes Connect. You assign roles to control which sections these accounts can access. TestFlight Beta testers. You can also set up limited app access for specific users. If your organization is small, the first user—the team agent—might be the only user for the organization. If your organization requires additional iTunes Connect users, the user accounts need to be created from inside iTunes Connect. To perform the tasks in this section, sign in to iTunes Connect as the team agent or other iTunes Connect user with an Admin role, and click “Users and Roles.” iTunes Connect Users Each member of your organization who needs access to app information should have an iTunes Connect account. What Is a Team Agent? There are actions that only the team agent can accomplish: Account Switching
5 Essential Qualities of Irresistible Product Descriptions Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. People need help understanding what your product is and what it will do for them. And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. 1) Spark imagination with vivid language: Teavana Tea, in and of itself, is nothing exciting. The key is to nix all neutral words that don’t inspire or persuade. Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. How you can do it Then look for words that elicit those feelings.