Online Social Media Principles

Countless conversations take place online about every day, and we want our Company’s more than 100,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands. These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands. The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms. Have fun, but be smart. When acting as an official Company spokesperson, we expect you to:

State map Social Media Policies: Keep ‘Em Short and Sweet By Mark Evans - Tuesday, July 12th, 2011 at 7:30 am ShareThis Every company needs a social media policy or guidelines. Period. End of Story. A social media policy lays out the ground rules so the people involved in operating social programs and employees are clear about what goes and what doesn’t. That said, social media policies do not have to be lengthy and comprehensive documents that address every potential scenario and situation. This may strike you as irresponsible or flippant but you’re looking to create a document that is user-friendly and accessible; you’re not trying to write a thesis or essay that is so long that no one will ever give it a second thought. An excellent example of the short and sweet approach is Cola-Cola, which has a two-page online social media principles document that aims to provide employees with guidance on how to embrace the company’s values online when they are acting personally or on behalf of the company. ShareThis

Gary Vaynerchuk Talks Geolocation and Answers Your Questions Last week we asked you to send us your questions for our interview with wine connoisseur and social-media expert Gary Vaynerchuk. Gary and his consulting company VaynerMedia recently ran an experiment with the NBA's New Jersey Nets and geolocation app Gowalla (in which Gary is an investor) to see if location services could draw fans to games with free tickets. For all parties involved, the experiment was deemed a success, and the findings from it have provided a unique insight into the future possibilities for geolocationtional advertising. As you may recall, last Friday during the ReadWriteWeb Mobile Summit, we discussed the potential road-blocks for startups looking to innovate in the localized mobile ad space. VaynerMedia Case Study from Gowalla/Nets Experiment One of the major conclusions Gary says was drawn from this experiment is that for the next few years, mobile advertisements are going to play a large role in how expiring inventory is sold. But why only for the next few years?

Social Media Policy Con il termine di “social media policy” si indicano uno o più documenti utili a definire una serie di regole di base per coloro i quali sono coinvolti nella gestione dei social media in azienda. L’obiettivo è formalizzare un quadro di riferimento condiviso, che chiarisca le opportunità offerte dall’uso di questi media in ottica aziendale, che definisca il rapporto tra dipendenti e social media in termini di modalità d’uso compatibili con le norme del rapporto di lavoro, che rappresenti una risorsa per il lavoro quotidiano. Purtroppo nel mio lavoro ho spesso incontrato documenti etichettati come “social media policy” inutili o dannosi: i primi sono quelli che si dilungano nei dettagli di come accedere alla intranet aziendale, i secondi quelli scritti in “legalese” che hanno l’unico effetto di spaventare i dipendenti, dissuadendoli da qualunque uso dei social media. Vincenzo Cosenza

Billion Dollar Brain: Len Deighton: 9780586044285: Amazon.com: Books Top 5 Tips for Reputation Management with Social Media - Green Hosting that's 100% Green by GreenHostIt Corporate leaders in nearly every industry, regardless of size or geography, acknowledge that the dark clouds of impending social media crises are gathering. They also believe they know with some certainty how soon a crisis will occur—within the next year. An overwhelming majority of them—79%—said they believe their company is less than 12 months away from as potential crisis moment. Most of them believe that that crisis will arise from within social media networks. The Reputation Assault Despite the overwhelming notion that at any time, a company's reputation can come under assault through social media, most executives are totally unprepared to manage and emerge successfully from crises fueled by social media. Top 5 Tips for Reputation Management through Social Media 1. 2. 3. 4. 5. Why bother with Reputation Management? We are now all in the business of crisis management. Social media is positive for businesses, but think twice before launching a social media campaign.

Cork'd Content Digital Marketing, Barilla ha la sua ‘ricetta’: dalle Mobile App ai Social Network Anche un prodotto tra i più tradizionali e distintivi del ‘made in Italy’, come la pasta, può essere promosso con le tecnologie più avanzate di Digital Marketing. Una dimostrazione è Barilla, la cui strategia di iniziative Mobile, Web 2.0, Social Network in ambito marketing è stata approfondita nel recente Osservatorio Mobile Marketing e Service della School of Management del Politecnico di Milano, e in un’intervista di ICT4Executive ad Alessio Gianni, Social Media & Digital Marketing Director di Barilla. Barilla, lo ricordiamo, è oggi uno dei principali gruppi alimentari italiani nei segmenti pasta, prodotti da forno e sughi pronti: nel mondo impiega oltre 13.000 persone realizzando un fatturato di circa 4 miliardi di euro (dati 2011) con 14 siti produttivi in Italia e 28 all’estero (tra cui 9 mulini), esportazioni in più di 100 Paesi e marchi tra cui Mulino Bianco, Voiello e Pavesi. iPasta, l'obiettivo è chiudere il cerchio: 'dal divano al carrello'

Jake Aull: Flavors.me Gink: The Next Great Social Network? [PARODY] Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video by creating the next next-generation social network: Gink. What is Gink? Well, it's simple, really: "Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up." Simultaneously parodying the proliferation of social networks and the dizzying array of specialized terminology that often comes with them, Gink goes off the deep end with an assortment of seriously delivered gibberish that would make Dr. Seuss proud. Check out the video below — warning: some NSFW language included — and let us know what you think. [via Maximum Fun]

Pan di Stelle lancia la nuova campagna digital "Acchiappa Mooncake" Attraverso l'App e la realtà aumentata cerca nella tua città i Mooncake "comparsi nel cielo". Barilla, il gruppo alimentare tra i più grandi del mondo si avvicina sempre più all’universo digitale e decide di lanciare un concorso divertente e coinvolgente che unisce consumatori e territorio. Il fascino della caccia al tesoro attira grandi e piccini da sempre e Barilla marcia probabilmente su tale insight per partecipare all’ “Acchiappa Mooncake”, una speciale caccia al tesoro che coinvolgerà fino al 31 Maggio tutta Italia. Per iniziare è necessario scaricare l’App (su App Store o su Google Play), attraverso la quale potrete trovare e fotografare tutti i mooncake virtuali nascosti nelle varie città d’ Italia e visibili solo attraverso l’App. Il giocatore che entro il 31 maggio avrà cumulato il maggior punteggio, potrà aggiudicarsi un premio spendibile in un esperienza entusiasmante. “Viaggio dei tuoi sogni” e cioè un voucher finale di 10.000 euro da spendere in viaggi. Agenzia: Imille, Milano