Crisis management – standard operating procedures « Dachis Group Collaboratory I flew on Southwest Airlines earlier this week, three days after the company faced – and averted – a major crisis. (This WSJ article contains an excellent synopsis of what transpired.) In contrast, the airline faced a crisis of a very different sort two months earlier, when a movie director with over a million Twitter followers complained about being poorly treated. In the corporate communications function, crisis management comes with the territory. I’ve faced my own social media crisis from the client side – but it was eight years ago, when adoption was low. Here’s an outline for a standard plan that could be deployed in today’s operating environment: Pre-crisis Identify key social media hubs where your brand should engage communities and strengthen ecosystem ties (example: Pizza Hut)Monitor broadly for trends and early warning signals (example: Dell)Create, train on, and enforce social media policy (example: Coca-Cola) During a crisis Post-crisis
Organizing for Content: Models to Incorporate Content Strategy and ... Social Media Policies: Keep ‘Em Short and Sweet By Mark Evans - Tuesday, July 12th, 2011 at 7:30 am ShareThis Every company needs a social media policy or guidelines. Period. End of Story. A social media policy lays out the ground rules so the people involved in operating social programs and employees are clear about what goes and what doesn’t. That said, social media policies do not have to be lengthy and comprehensive documents that address every potential scenario and situation. This may strike you as irresponsible or flippant but you’re looking to create a document that is user-friendly and accessible; you’re not trying to write a thesis or essay that is so long that no one will ever give it a second thought. An excellent example of the short and sweet approach is Cola-Cola, which has a two-page online social media principles document that aims to provide employees with guidance on how to embrace the company’s values online when they are acting personally or on behalf of the company. ShareThis
Think Social Media ROI = ZERO? This Video Will Shut You Up The debate of whether social media is really bringing in the moolah for companies is now more intense than ever. We have heard you through comments and tweets and while most of you get it, some people are still stuck on the idea that social media is a fad. Like what we have said in our replies and posts, social media ROI is not wholly about the tangibles. In fact, I hate the word ROI. But for those people who need to see the $$ to be convinced, this video by Socialnomics (I’m a fan) will serve that purpose: Social Media Toolkit - Social Media Toolkit At Vanderbilt University Medical Center, we not only recognize that social media are here to stay, we believe it is critical for us as an organization to be active and stay abreast of trends in social media. VUMC was one of the first medical centers in the country to develop a social media policy to guide use of social media by its faculty, staff and students. Helping you participate in social media without getting yourself or Vanderbilt into trouble is the goal of this policy as well as the tools and resources on these pages. You likely have a profile in one or more social networks. Do you want to participate in social media on behalf of VUMC? Here are some ideas to get you started: Review the tools and resources on these pages. If you are interested in discussing how social media might help you meet your department’s business goals and objectives, request a consultation.
Hsieh of Zappos Takes Happiness Seriously STANFORD GRADUATE SCHOOL OF BUSINESS —Tony Hsieh, CEO of fast-growing online shoe and apparel retailer Zappos.com, takes happiness seriously. There's surprise free overnight shipping upgrades for VIP customers, and a corporate face so friendly that lonely people are known to telephone Zappos' corporate call center at all hours just to talk (the longest phone conversation so far lasted eight hours.) Hsieh is such a rockstar that he has 1.7 million followers on his Twitter site and the retailer has landed more than once on Fortune magazine's annual 100 Best Companies to Work For list. Internet giant Amazon.com acquired Zappos in 2009, a year after the upstart retailer's sales topped $1 billion. "We're not trying to maximize efficiency. "There are a lot of smart, talented people out there who are also egotistical," and therefore not a good culture fit, Hsieh explained. Remaining aligned with the company's values remains central to an employee's success.
Top 5 Tips for Reputation Management with Social Media - Green Hosting that's 100% Green by GreenHostIt Corporate leaders in nearly every industry, regardless of size or geography, acknowledge that the dark clouds of impending social media crises are gathering. They also believe they know with some certainty how soon a crisis will occur—within the next year. An overwhelming majority of them—79%—said they believe their company is less than 12 months away from as potential crisis moment. Most of them believe that that crisis will arise from within social media networks. The Reputation Assault Despite the overwhelming notion that at any time, a company's reputation can come under assault through social media, most executives are totally unprepared to manage and emerge successfully from crises fueled by social media. Top 5 Tips for Reputation Management through Social Media 1. 2. 3. 4. 5. Why bother with Reputation Management? We are now all in the business of crisis management. Social media is positive for businesses, but think twice before launching a social media campaign.
Facebook Integration At The Coca Cola Village If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook. The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry. Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Be Sociable, Share!
Armed forces personnel (most recent) by country Agriculture Statistics and graphs related to agriculture are found here. How many agricultural workers are there per hectare? TOP STATS: Agricultural machinery > Tractors, Arable land > Hectares, Agricultural growth and 306 more Background What is the background of the country? TOP STATS: Overview, Full name Cost of living TOP STATS: Transport prices > Gas/petrol > 1 litre, Real estate prices > Interest rate, Real estate prices > Apartment purchase price per sqm > Outside city centre and 50 more Crime No explanation needed for this section. TOP STATS: Rapes, Murders > Per capita, Total crimes and 155 more Disasters The tsunami rocked the civilized world with its widespread devastation. TOP STATS: Tsunami > Death toll, Tsunami > Foreigners death toll, Tsunami > Funds pledged and 43 more Economy This category is all about money. TOP STATS: GDP per capita, GDP, Population below poverty line and 3530 more Education TOP STATS: Literacy > Total population, Average IQ, Tertiary enrollment and 511 more
How To Create Facebook Community Guidelines by Becky Johns on Jun 07, 2011 Facebook fan pages have emerged as a universal lifeline to customers. The number of brands sharing news, addressing customer service issues or fostering discussion in these passionate communities is growing rapidly. With the amazing conversations Facebook creates, there are some inherent risks. Creating a set of “house rules” will encourage productive participation by users and grow a transparent community. Small fan page communities may only need a few simple rules, while larger brands and regulated industries may have more detailed guidelines. Most Facebook fan page conversations, good or bad, are constructive. Begin with the Basics 1. 2. 3. 4. 5. Remember, fan pages are public, so posts there aren’t guarded by the same posting privacy you’re used to on your personal page. Identifying Problem Content There are several types of content that are commonly addressed in community guidelines. Community Management or Page Administration Examples
Le pouvoir extraordinaire du Storytelling | LudoSLN.net La communication tient depuis quelques années son super-héros. Bon, aujourd’hui encore, un paquet d’entreprises n’en a pas pris conscience, mais ça va venir. J’espère ! Pour elles… Bref, ce super-héros, c’est un grand artisan de l’inbound marketing, cette stratégie qui vise à attirer le client vers soi plutôt que de lui courir après. (Dit comme ça, on pourrait penser que c’est quand même moins fatigant. L’inbound marketing repose donc sur la notion d’attractivité. Image – MyCommunityManager Dans cette démarche, les entreprises (qu’une partie en fait !) Il veille à la protection de l’image de marque, supervise la bonne cohabitation des membres de sa communauté… Mais qui ça « il » ? De ses initiales CM, il a la responsabilité de relayer le discours et les valeurs de l’entreprise. Mais comment fait-il, CM le Community Manager pour mener à bien sa mission ? Le Storytelling, c’est quoi ? Le Storytelling n’est pas un concept nouveau. Père Castor, expert du Storytelling A chacun son histoire