Heineken - The Candidate

In search of the X factor candidates | Trends Ditch the corporate recruitment rulebook and find new ways to attract and keep the best people, say Britain’s top brands. As auditions for this year’s series of The X Factor get under way, people are lining up across the country hoping to be shortlisted. But it is not only the show that is searching for exceptional aptitude - businesses too are looking for new ways to attract the best staff, and keep them committed once they are on board. Companies including Heineken, Diageo, Mars UK and Live Nation are moving towards a more considered approach to finding talent by taking the interview process out of the office and not asking the usual questions that can often elicit similar answers. Heineken, for example, added a video on YouTube called The Candidate, which shows the unorthodox interview practices it used to hire an intern, including the interviewer fainting and members of the brand team holding hands with the interviewee. “Why should we be meeting people in an office building?” 2. 3.