Ross Gunter — Folio Blog Watermark Contributed by Georgina Milne of Moving Brands. Watermark strategy The women’s leadership forum Watermark (formerly Forum for Women Entrepreneurs & Executives) launched in 1993 in the San Francisco Bay Area, with the aim of connecting exceptional women leaders with people and ideas that enhance their impact on the world. Watermark fosters collaboration and connections between its members, who are made up of entrepreneurs, executives and top-level professionals. Watermark approached Moving Brands to create a new identity that would underpin their positioning as a community of accomplished women leaders leaving their mark on the world. Furthermore, it must work to advance their key business objectives of geographic, financial, and membership growth. To bring the identity to life, we developed a communications plan. Watermark identity The concept of ‘emanating’ guided our visual direction. The typeface used for the word mark is Aktiv Grotesk. Watermark experience Watermark launch film
David Galasse | Graphic Design 55 11 985-714-777 Manifiesto Futura | Somos un Estudio de Diseño Independiente FromFalmouth 2012 – Jon Butterworth Butterworthjon@gmail.com – 07518126974 – www.jonbutterworth.co.uk I thought the main message within the book was: ‘Fight through the oppression to become free’. My idea was to recreate this visually by using the interaction of a sleeve. The sleeve represents oppression using geometric shapes and was inspired from looking at images of mental patients sat in room corners, the book itself is white and minimal to represent freedom. For my final major project I researched into aviation within World War Two. I found particular pilots stories so inspiring they became the basis for my project. I decided to create a brand to make the stories more appealing to the younger generation; it would include a booklet to be released for Remembrance Day with a free poppy. After designing the booklet I set about designing more to come with it, such as posters that play on the aircrafts name e.g. a spitfire actually spiting fire.
Flux Contributed by Jason Little, creative director at Sydney-based Re. Flux is a specialist environmental design and engineering consultancy, dedicated to delivering game-changing sustainable solutions in the built environment. The team at Flux have delivered pioneering projects of significant value and depth of innovation, in markets and cities across the world. In a nutshell, their focus is to remove the complexity and over-engineering that often plagues sustainable design, helping to create environments that are self-sustaining and future-proofed against environmental impact. The flexible identity was developed to portray their innovative approach, and act as a strong signal to their process of simplification and elimination. Architecture photography by A. More brand identity work coming soon on the Re website. In the meantime, here’s the Re Behance portfolio.
Luke Williams MyCall Contributed by Rodney Boot of Oslo-based Brandlab. From Lebara to MyCall Lebara was established in 2001 by Ratheesan Yoganathan, Leon Rasiah and Baskaran Kandiah, with the idea to build a telecommunications company that would make it easier for Norway’s multicultural society to keep in touch with their family and friends “back home.” The main focus was to provide easily accessible and cheap international phone calls from Norway. After being bought up by Tele2, Lebara Norway successfully changed their brand identity with the help of NameAbrand and Brandlab Oslo. New brand identity – same focus Several reasons indicated that it was time to change their name, as they wanted to strengthen the company’s position in the market. One important requirement from MyCall was to keep their existing values — diversity, enthusiasm, connectivity and closeness. Solution The MyCall logo was strongly influenced by the simple phone and app button that people instantly recognise and associate with.
Jonathan Zawada The Branding Source The Style Network is an American cable network dedicated to fashion and design. Originally launched in 1999 as an off-shoot from the E! network, today it is now part of NBCUniversal and is distributed to many parts of the world. The new logo is described as a "strong, classic midnight blue typeface word Style accented by a splash of light blue". The conception of the new identity is described as a collaborative process, where the in-house creative director Bear Fisher gets a special credit. FromFalmouth 2012
New Logo Trends in 2010 [ad#468x60-top-header] Today When i was surfing internet this article “New Logo Trends” by Bill Gardner inspires me so i decided to publish on my blog. Text is ever more important in identity design. Driven by the delinquent dollar, clients and designers are working hard to make identity messages more succinct and/or direct, and incorporating actual words into logos makes the message all the more immediate. Some logos are simply stuffed with information. Use of color is even more unrestrained now—which is somewhat counterintuitive given the flu-ish economy. A highly encouraging trend is the emergence of innovative, fresh design emerging from Eastern Bloc countries. Scandinavian design has also seen a shift of late, to a lighter,fresher approach in design. What else is especially noticeable this year? There is plenty of optimism shining through in many designs—or at least clients are trying to bravely declare through their identities that they aren’t the slightest bit afraid. Cubist 1. 1.
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