The Dirt on Editorial Calendars The world loves a scandal. And there was never more satisfying scuttlebutt than that surrounding the gossip-mongers at News of the World. While the rest of the world is giggling over the guy who tried to “pie” Rupert Murdoch, I have been writing this blog and imagining what was on the News of the World’s editorial calendar. From the scenarios I’ve read, it might have looked something like this: (click image to enlarge) Of course, editorial calendars are not just for questionable news organizations. Calendaring: It’s not as easy as you think Editorial calendars seem easy enough. Unfortunately, the chances of somebody else’s calendar template being exactly what you need are slim-to-none. Start by defining a purpose It sounds like common sense, but the first step toward a successful editorial calendar is defining why you’re creating it. When identifying purpose, don’t forget to think about: Who is going to use the calendar and why? Pick and prioritize calendar variables One last word of advice
You can bet your aaS that data is the key to new business models for physical goods Companies are already building big businesses selling digital assets such as computing (Amazon) and music (Spotify) as a service but the purveyers of physical goods are getting in on this business model too. Maybe it’s a car service such as ZipCar or Lyft or even sharing access to homes via Airbnb or HomeAway; when it comes to physical goods, we’re taking the same on-demand models from the digital world to the real world. Even Google may be getting in on this trend with Google Mine. And as this model matures, data will be both the enabler and a high-value byproduct of the “as-a-service” economy. Given that the real world has much higher levels of friction — from trying to easily get shared goods to the people who want them, to the regulatory hurdles that might protect consumers but can be used to stifle startups — data about where products are being consumed will be invaluable. That’s why a blog post by Jeremiah Owyang at Altimeter Group on the sharing economy got my attention.
Designing Open Projects: Lessons From Internet Pioneers Sunday, June 24th, 2012 - 16:22 This report offers practical design advice to public managers and political leaders who are facing complex, dynamic public challenges involving multiple stakeholders on issues or problems where there is no clearly defined solution. In these situations, open project approaches have the potential to spark large-scale activity that could fundamentally change society. The author, David Witzel, examines the evolution of the Internet over the past four decades, exploring how a wide range of autonomous, overlapping, and interconnected open projects initiated by government staff, techies, entrepreneurs, and students around the world resulted in one of the most profound changes in society across the globe since the dawn of the Industrial Age.How did it happen? How was it guided? Based on his observations about the creation and evolution of the Internet, Witzel identifies a dozen tips for designing open projects. Read the report.
The sharing economy will become a necessity As the sharing economy takes the world by storm, companies need to start adopting new business models to make their businesses future-proof. Hands up who hasn't heard of the shared economy? Not many. Triggered by these figures, companies have started building their business models around the notion of sharing. In a recession, sharing represents a smarter way of living. As Benita Matofska, founder of Compare and Share, explained: “Most studies around the subject often ask 'do you want to share?' There has been a cultural shift over the past 30 years. But what we do know is that we're going to have to share to survive if our constant consumption depletes resources.
PowWowHR | Human Resource Management for the Modern Enterprise Collaborate Consumption Notes: Examples Building Yammer For Everyone - Yammer We're doing this all the time. Because our users' needs are constantly evolving, we are constantly evolving, too. There are always new problems to solve and experiences to improve within Yammer. Our rapid-release cycle of building, testing, analyzing, and iterating allows us to meet those needs as they arise. We keep up with you, so your business can keep up with whatever comes next. We're in this together—isn't it exciting?
Top 15+ disruptive business models based on collaborative consumption Would you trust a stranger to drive your car, or sleep in your house? Thousands of people say “yes” they would. They’re part of the collaborative consumption movement. It’s all about using social technologies to do some very old fashioned things like swap, barter, and trade. From social lending, peer-to-peer hotels, peer-to-peer task, bike sharing and car sharing, people are swapping their cars, homes, even clothes with each other. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impact and it’s proving to be a compelling alternative to traditional forms of buying and ownership. Have you ever purchased an expensive tool or piece of equipment that you never use? The problem: Many households own power drills, but most of them are used for only very little during their lifetime. The solution: Zilok offers peer-to-peer daily rental of tools, camcorders and other goods. Collaborative consumption #2 – Bicycles
The web sharing economy is booming in the crowded streets of Paris Walk down one of the narrow streets of Paris and there’s a good chance you’ll stumble upon one of the world’s most sophisticated car-sharing networks. The Autolib electric car system — marked by the tiny, boxy electric Bluecars and the neon-hued electric car chargers — is run by a public-private partnership and currently has some 65,000 users and a goal to have 3,000 cars available this year. But Autolib isn’t even the biggest car-sharing network in Paris. Autolib, the Paris electric car-sharing network Drivy is one of an estimated nine car-sharing companies operating in Paris. Cars are just one of the types of things that Parisians are sharing using a new-style economic model that is called everything from collaborative consumption to web sharing to the mesh. Airbnb has a large user base in the city (I’m writing this from a Parisian flat rented on Airbnb). Why Paris? The CEO and founder of Drivy, Paulin Dementhon It’s also expensive to own and operate a car in Paris. “We’re less square.
What’s Google Mine is Yours? - Borrowed Planet According to a widely reported post on an unofficial Google news blog the search giant is at an advanced internal test stage with a new service called Google Mine. While Google hasn’t acknowledged the project exists the details reported across several reasonably reputable tech blogs do seem analogous. Google Mine is described as a tool for creating a personal inventory of the ‘stuff’ we own and is to be closely integrated into Google+. This integration will enable various social interactions around the items we list such as sharing, gifting, reviewing and general nosying at our friends possessions. The tech media have, rather predictably, described Google Mine as: ‘Ebay/Craigslist, etc for sharing’. Assuming that the story is true, and putting to one side Google’s history of projects in perpetual beta that never see the light of day, it is a potentially fascinating move by Google into the realm of the Sharing Economy. But is there more to Google Mine than first meets the eye?
Risky Business: Cloud Computing in the Sharing Economy The sharing movement is in full swing. Innovative “collaborative consumption” companies are helping pool under-utilized assets such homes, boats, cars and then renting them out as services. With the rise of peer-to-peer sharing, it also makes sense that cloud computing—which is compute and storage “resource pooling” and renting—would also gain traction. But just as there are risks in sharing property and other assets, there are also risks in sharing cloud computing infrastructures. Jessica Scorpio of Fast Company has it right when she says; “A few years ago, no one would have thought peer-to-peer asset sharing would become such a big thing.” Indeed, since the launch of Airbnb, more than 4 million people have rented rooms—in their own houses—to complete strangers. Intrinsically, the rise of the sharing economy makes sense. But to make a sharing economy work, a key issue of “trust” is necessary. In a similar vein, the big target on the back of cloud computing is trust. Connect: Authored by:
Peer-to-peer rental: The rise of the sharing economy LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for everything online. But their beds were provided by private individuals, rather than a hotel chain. You might think this is no different from running a bed-and-breakfast, owning a timeshare or participating in a car pool. What’s mine is yours, for a fee Just as peer-to-peer businesses like eBay allow anyone to become a retailer, sharing sites let individuals act as an ad hoc taxi service, car-hire firm or boutique hotel as and when it suits them. Rachel Botsman, the author of a book on the subject, says the consumer peer-to-peer rental market alone is worth $26 billion. Such “collaborative consumption” is a good thing for several reasons. For sociable souls, meeting new people by staying in their homes is part of the charm. Peering into the future Incumbents are getting involved too.
TALKINAR :: Campbell Mithun This video provides an introduction to the Sharing Economy trend: For you: the "'Sharing Economy' Brand Success Metrics" chart. Download it. Use it to envision new success metrics. And share it.