to Study Data Broker Industry’s Collection and Use of Consumer Data The Federal Trade Commission issued orders requiring nine data brokerage companies to provide the agency with information about how they collect and use data about consumers. The agency will use the information to study privacy practices in the data broker industry. Data brokers are companies that collect personal information about consumers from a variety of public and non-public sources and resell the information to other companies. In many ways, these data flows benefit consumers and the economy; for example, having this information about consumers enables companies to prevent fraud. Data brokers also provide data to enable their customers to better market their products and services. The nine data brokers receiving orders from the FTC are: 1) Acxiom, 2) Corelogic, 3) Datalogix, 4) eBureau, 5) ID Analytics, 6) Intelius, 7) Peekyou, 8) Rapleaf, and 9) Recorded Future. The Commission vote to approve issuing the orders was 5-0. (FTC File No.
It's Your Data — But Others Are Making Billions Off It It’s hard to mandate laws around privacy. Privacy is a right as well as a preference, but when you’re in public, precedents have been set as to where you can be photographed, recorded or otherwise tracked. Similarly, online we’re used to signing terms and conditions to quickly utilize a service, not fully comprehending how our data will be seen and by whom. But what about identity? And the change will begin with your face. The World’s Your Screen “The inevitability of facial recognition is very clear,” says Brian Mullins, founder and CEO of Daqri, a leading augmented reality developer who envisions the legions of humans hunched over screens to one day gaze upon an entire "4D" environment, consuming digital content. The idea is a paradigm shift. Going to a computer screen in the future to get information will seem quaint Going to a computer screen in the future to get information will seem quaint.” Meet View vs. Image: Google Street View Google understands this shift in search taxonomy. Us.
Data Brokers Big data : vos données en vente Après un récent changement de ses conditions d’utilisation, la banque Barclays se réserve le droit de vendre un agrégat d’informations à propos de ses utilisateurs à des entreprises tierces à partir d’octobre 2013. « Ces informations seront quantitatives et non personnelles, et vous ne pourrez pas être identifiés sur la seule base de celles-ci », ajoute la banque. Selon The Telegraph, les utilisateurs ne pourront pas refuser que leurs données soient partagées. En France, SFR a remporté en avril le troisième prix de l’innovation « Big data » en annonçant la commercialisation prochaine de ses données géolocalisées. De la même manière, des opérateurs britanniques ont lancé Weve, un groupement d’entreprise, pour vendre les données de leurs utilisateurs. Les suppléments « Big data » fleurissent dans les journaux et les entreprises commencent à comprendre quels bénéfices elles peuvent tirer de l’analyse de ces données, ou de leur vente. Alexandre Léchenet Signaler ce contenu comme inapproprié
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Handshake Blog | On dustbins and the price of personal data Your Rating User Rating: 5 (1 votes) A recent article in the UK’s FT, Companies scramble for consumer data, June 12th 2013, shared some intriguing but puzzling insights into the market for personal information. Perhaps the strangest was a proposition which seemed to suggest a complete inversion of normal market economics. The reporter, Emily Steel, started her article by observing that: “Corporate competition to accumulate information about consumers is intensifying … pushing down the market price for intimate personal details to fractions of a cent.” The article was accompanied by a calculator that estimated the market value of the reader’s own personal data which returned values of less than a dollar – and often a lot less than a dollar (I know because I tried it multiple times changing my answers to see what happened). As the buyer, you’re not quite sure about the provenance of the data nor about its significance. But there is a better way. Buyers: think about it, it makes sense.
The-Value-of-Our-Digital-Identity.pdf Handshake Blog | The supply curve for personal data Your Rating User Rating: 0 (0 votes) In the TED talk, ‘What physics taught me about marketing’, Dan Cobley, a marketing director at Google, speaks about the Heisenberg Uncertainty principle. In a nutshell, this means that it’s impossible to exactly measure the position and momentum of a particle, because the act of measuring changes them. Dan’s “marketing takeaway” from this was that we should measure what consumers actually do, rather than what they say they’ll do. But there is a lot of truth in what Dan says, and it applies to an interesting chart in a report by the Boston Consulting Group called ‘The value of our digital identity’. This is an intriguing stab at the ‘supply curve for personal data’, but you’ll notice it was constructed by asking respondents for their willingness to provide data at different price points. Today, if you ask 1000 people to complete a survey for £20 and 300 say yes and 700 say no, what have you learnt?
Handshake Blog | Adam Tanner on the selling of personal data Your Rating User Rating: 4.9 (4 votes) An interesting article by Adam Tanner on the Forbes website in which he traces where one particular piece of junk mail came from. Tanner is a fellow at Harvard University’s Department of Government and is writing a book on the business of personal data. He’s looking for answers to questions such as who are the people and firms gathering such information? What details are they putting together, how do they get so much information about us and how do they use that information? What’s immediately interesting about his article is that the junk mail he chose to investigate came from the American Civil Liberties Union, asking him, unbidden, to make a donation. It turns out that the ACLU, like many similar organisations, not only buys job lots of personal data, spending about $100,000 per year to do so, but it is busy selling the personal data of its own members.
How much is your personal data worth? Explore how valuable your data are with this interactive calculator. While the multibillion-dollar data broker industry profits from the trade of thousands of details about individuals, those bits of information are often sold for a fraction of a penny apiece, according to industry pricing data viewed by the Financial Times. The average person’s data often retails for less than a dollar. General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is slightly more valuable to companies eager to pitch those goods. Certain milestones in a person’s life prompt major changes in buying patterns, whether that’s becoming a new parent, moving homes, getting engaged, buying a car, or going through a divorce. The Financial Times will not collect, store or share the data you enter into the calculator. This calculator
Personal data could become commodity 19 October 2010Last updated at 09:03 By Maggie Shiels Technology reporter, BBC News, Silicon Valley The CEA said users need to more aware of what they reveal online Companies that want to make use of the personal information people put online should pay for it, the US Consumer Electronics Association (CEA) has said. It made the statement as it released a list of five technology trends to watch for the year ahead. Privacy was top of the list, which also included mobile and green technology. "The mining of personal data is here to stay; there is just too much money at stake to imagine otherwise," said Sean Murphy, of the organisation. "Privacy is only going to continue to get increased attention in the years and months to come," said Mr Murphy who authored the report Selling The Stories Or Our Lives: Technology and Privacy. Privacy has become a hot topic for net firms with a series of high-profile incidents over the last 12 months. 'Economic opportunity' 'Connectivity is the future' Holiday high