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Digital advertising and marketing: only the best ideas worldwide, since 2003

Digital advertising and marketing: only the best ideas worldwide, since 2003
New Report: Seeing Returns – Building loyalty at hotels through digital customer experience A new report on hospitality industry and ways to build loyalty via digital media is out. Have a look, it’s full of useful insights. By MDC Partners. Follow me @andjelicaaa How do you feel?

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Wireframe and mockup tools, best examples It’s usual to see graphic designers having problems while trying to explain their customers the main idea of the project that they want to develop, this happens often because graphic and web designers are getting used to draw everything straight in the computer, without a previous hand drawn sketch. When the creative arrives to the costumer’s office / house and finds out that the person is not familiar with graphic programs such as Photoshop and Illustrator and so there’s is no way to show him the super cool vectorized interface that was supposed to blow out your client’s mind; don’t worry my dear creative people, because now there’s a product that will solve all your graphic presentation needs regardless of having the complete Adobe Suite at your disposal. We are talking about the mockups and wireframes, applications that are designed to work on your main idea without having to worry about resolution, color mode and other similar topics. Icon by Iconshock . 1. Mockingbird

7 stellar creative ideas for display ads (single page view) As mentioned in a recent article on the top five ad formats that will boost your brand, comScore asserts that the creative has four times the impact on results as the media plan does. An analysis of 400 campaigns indicates that the creatives contributed to 52 percent of the overall results, while the media plan contributed to just 13 percent. Choosing the correct ad format can definitely boost your brand, but there's a lot to be said for good ideas, regardless of how they are delivered. Here are some compelling creative ideas that you can put into action to drive engagement and make the user experience more memorable. Example campaigns have been mainly drawn from last year's MediaMind Rich Media award submissions.

AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.)

How to Promote a Free Ebook to Boost Traffic and Increase Sales - FounderTips We all love getting free stuff. And in order to get free, but quality products and services we are willing to put in some effort – subscribe for a newsletter, like a Facebook page, subscribe to email updates, become member of one community or another. We know it’s a trick, if we’re required to do something, it’s not really free. But as long as we get value from both the freebie we get and the action we’re required to take, we won’t complain.

AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Choosing a web development framework Illustration from Wordle.net Web Dev FrameworksWhich one is right for you? So you have decided you want to start your startup, or may be you just want to build a hobby site. The Creativity Club There are two black sheep in Sir John Hegarty’s office in Soho, London. One of them is literal – a stuffed animal inspired by BBH’s first ad for Levi’s, which gave birth to a corporate logo and a typically catchy slogan: ‘When the world zigs, zag.’ The other sits at a desk scattered with the detritus of a 40-year career (framed images from successful ads; D&AD Yellow Pencil; CLIO award bedecked with multicolored wristbands), sporting a trademark checked suit and wry smile. Hegarty is an old sage in the global advertising game – responsible for legendary campaigns for the likes of Audi (‘Vorschprung durch Technik’ was his idea) and Johnnie Walker, as well as Levi’s, British Airways, and Google. But as digital technology ushers in a new era for the ad industry, he shows no sign of slowing down and letting younger men take over. Indeed, Hegarty seems reinvigorated by the demands of the digital age.

An introduction to Online Advertising, and why you should care In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now, readers had to download the first banner ads over thin dial-up connections.Despite those handicaps, the gaudy banner ad took over the web, 468 pixels wide by 60 deep. HotWired launched with banner ads from 14 companies including MCI, Volvo, Club Med, 1-800-Collect and Zima, but legend has it that the first HotWired banner ad was from AT&T, prophetically asking “Have you ever clicked your mouse right here? You will.”The banner ad powered the web’s first explosion. HotWired, a digital offshoot of Wired magazine, soon had more employees than the magazine, launched a search engine (HotBot) and was pulling in $20 million a year in revenue.

Free Ebook Promotion, or How I Got Ranked with John Grisham in 4 Days I wouldn’t recommend doing the free ebook promotion how I did it. I was told to plan 30 days in advance – I started planning the night before. Amazon gives you 5 days to promote your book for free out of 90 days. What's new ? Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.

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