http://www.ted.com/talks/seth_godin_on_sliced_bread.html
Scheduled Posts - Timely by Demandforce Dear Timely User, Timely started as a fun side project back in 2010. Since then it has grown to help tens of thousands of people publish millions of Tweets and Facebook updates. Successful Internet Marketing Strategy Most companies start internet marketing by searching for an internet marketing services provider. They may get lucky and find a good one. But most companies are going to end up hiring a firm that only possesses half of what is required to make a client successful. IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search The Internet Advertising Bureau released its numbers for 2010 (PDF). Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high. Industry revenue in the fourth quarter alone hit $7.45 billion.
12 Tips for Early Customer Development Interviews Last night kicked off an interesting experiment in New York. The Lean Startup Machine is a weekend-long customer development bootcamp where participants pitch their ideas, and all 50 people break into teams around the most popular ideas. Instead of a hackathon, the goal is to do as much customer and business validation as possible, and design some kind of MVP (does not have to be a working prototype), by the end of the weekend. I think it’s a fascinating experiment, and a great way to get people out of idea-centric comfort zones. Lean Startup Machine teams brainstorming (1am Friday night) Talking to Yourself May Save Your Brain Sorry about the alarming title to this blog. I wasn’t trying to insinuate that your brain needs saving. However, if it does then this post could be very beneficial to you. Don’t ask me how I came across this information because I am about to tell you right now.
Where is Everyone? (by @baekdal) #media These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow? E-Marketing: Search Advertising Campaign Management Online advertising managers say between 25 percent and 50 percent of the money they spend on search advertising campaigns is wasted. Success is achieved by focusing on metrics, by establishing a management process for ad campaigns and by targeting advertising resources to achieve the best results for the least money. Search advertising is like an onion -- simple on the outside but increasingly complex inside.
Benefit corporation A benefit corporation or B corporation is a corporate form in the United States designed for for-profit entities that want to consider society and the environment in addition to profit in their decision making process. Benefit corporations differ from traditional corporations in regards to their purpose, accountability and transparency. The purpose of a benefit corporation is to create general public benefit, which is defined as a material positive impact on society and the environment. A benefit corporation’s directors operate the business with the same authority as in a traditional corporation, but where in a traditional corporation shareholders with proper standing judge the company's financial performance, here they judge qualitative performance based on the benefit corporation's stated goals. Shareholders in a benefit corporation determine if the benefit corporation has achieved a material positive impact. History[edit]
There’s only a few ways to scale user growth, and here’s the list Scaling growth is hard – there’s only a few ways to do itWhen you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots.
Email Marketing Blog for Small Business Customize a responsive email template to match your brand. Here’s how to do it in just two minutes!… Internet Ad Revenue Rebounded, Hit Record High in 2010 Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. According to a report by the Interactive Advertising Bureau, online ad revenue jumped 15% to $26 billion in 2010. That's a sharp reversal from a 3.4% decline during the recession of the previous year. Why Small Moves, Smartly Made, Can Change the World What's the Big Idea? What is the meaning of the viral cat phenomenon? When future historians attempt to decode this moment in history, what will they make of this? If their verdict is that we were all a pack of drooling idiots, they’ll be missing the point. According to John Seely Brown, a visionary computer scientist and innovation expert known by many names (including, and best of all, Chief of Confusion), this is a Cambrian moment in which “small moves, smartly made” can have global impact.
VerticalResponse Email Marketing Blog for Small Business: How to Make the Best Use of An Email Signature So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails. First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business.