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[Twitter] RPAs Social Media Cloud Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation about the agency's clients in real time. The cloud listens to the Internet and "storms" with different multicolored lightning, corresponding to the various social-media channels, whenever clients like Honda, La-Z-Boy or Farmers Insurance are mentioned. Red lightning is for Facebook likes; purple is for Instagram mentions; and blue is for Twitter. The cloud glows white during moments of social-media silence. "We wanted to build something that could show what's happening in the social-media 'cloud' in real-time, not as data or a visualization on a screen, but as a fun, sensory, physical thing," says Perrin Anderson, creative director at RPA. The semi-sentient cloud should get together with the Guinness cloud and go out for beers.
Influencer Marketing Platform Brandwatch How Far Did Your Tweets Travel? If you were previously a Union Metrics customer, you should have received an email with your new login credentials. If not, please email us at essentials@brandwatch.com If you were previously a Union Metrics customer, you should have received an email with your new login credentials, if not please email us at essentials@brandwatch.com Falcon Listen lets you have an ear on what the world is talking about right now. With Listen, you can: Discover trends in real time. Explore the voices of billions of people. Social listening and monitoring Benchmark I Social benchmarking Benchmark against regions, industries, competitors, and brands you admire. Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Competitive benchmarking Automated reportingContent ideation Listen I Social listening Know what the world is talking about right now. To power your decision-making, you need to know what people are saying about your brand. FAQs
[HowTo] RPAs Social Media Cloud The Listening Cloud: RPA’s Beautiful New Social Media Monitor Cloud Sculpture Visualizes Social Media in Real-Time Santa Monica, Calif., Sept. 5, 2013 – The Listening Cloud (#ListeningCloud) is a fluffy data-driven light sculpture that visualizes social media conversation in real-time. Created by a group of creative and technology Associates at ad agency RPA and installed in the company’s lobby, it continuously monitors the social media buzz around client brands. Any time there are tweets, hashtags, likes or comments about a client, the cloud storms with multi-colored lightning that corresponds to the different social media channels. “We wanted to build something that could show what’s happening in the social media ‘cloud’ in real-time, not as data or a visualization on a screen, but as a fun, sensory, physical thing,” said Perrin Anderson, Creative Director at RPA. Though currently programmed to monitor RPA client brands, the cloud can really visualize any data stream.
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