Gamification Categorization[edit] Gamification in a narrow sense is used in a non-game context, is built into the service system, and is aiming at an infinite experience. It does not aim at creating a game but offering a gameful experience. In a broader sense gamification also includes game context such as in serious games and finite and infinite games.[20] Another categorization compares gamification with other gameful approaches by looking at characteristics such as spontaneity, rules, or goals:[20] Techniques[edit] Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure. Another approach to gamification is to make existing tasks feel more like games.[27] Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge,[28] and adding narrative.[27] Applications[edit] Gamification has been widely applied in marketing.
La gamification : une solution pour sensibiliser la génération Y La gamification : une solution pour sensibiliser la génération Y ? Publié le 16 | 03 | 2012 La sensibilisation des utilisateurs est un chantier incontournable du RSSI : sans l’adhésion et la collaboration des utilisateurs, les stratégies de sécurisation de l’information et des SI restent partielles et inefficaces. Les campagnes de sensibilisation, qui constituent un moyen essentiel pour traiter ce facteur humain, sont donc aujourd’hui largement répandues en entreprise. Un nouvel enjeu pour la sensibilisation à la sécurité de l’information : la génération Y pousse la porte des entreprises La sensibilisation n’est pas un chantier sur lequel on peut se reposer une fois la première campagne achevée ! Par ailleurs, il est nécessaire de prendre en compte les nouveaux arrivants dans l’entreprise, qui n’ont pas reçu la sensibilisation initiale. Les « digital natives », suréquipés, connectés en permanence, rendent de plus en plus perméable la frontière entre l’entreprise et leur vie personnelle.
Gen Y vs. Gen X: Who Causes More IT Headaches? CIO CIO — You've heard the Gen Y stereotypes before: They're lazy workers, exude entitlement and have been reared on social technologies that they bring into the workplace, whether IT departments like it or not. A new Forrester Research (FORR) report sheds light on the latter issue, finding that Gen Y workers actually are not much different than Gen Xers or in some cases, even Baby Boomers, when it comes to their views on technology. Businesses should consider and rely more on this Gen Y group of employees when implementing policies and technologies, Forrester advises. Take, for example, this statistic: Among the first wave of Gen Y'ers that graduated college in 2001 or 2002, 52 percent have been in their current role between three and 10 years, according to the report. Twenty-seven percent of Gen Y'ers are now managers or executives in businesses. [How CIOs Can Devise a Social Business Strategy] -Gen Y believes their technology is better than your technology. Continue Reading
Gen Y will change the rules » Pulse of Week » society » Kyivweekly.com.ua 05.03.2012 | By Hryhoriy Nikonov “This is such a sophisticated and confident generation that we have not seen for years. It will radically change the labor culture in companies,” said Anders Parment of the Stockholm University School of Business and author of the book Employees of the Future that received recognition in Europe in an interview for the German magazine Spiegel The book focuses on the so-called Generation Y – people born after 1980 that entered the new millennium at a young age. “Working on the book I conducted surveys among millennials in ten countries of the world. At the moment, the representatives of Generation Y reached the age when they are starting to make a career. For example, in a recently published survey conducted by PricewaterhouseCoopers, the company discovered that when choosing an employer, climbing up the career ladder for Generation Y is more important than the money they could earn. Meanwhile, there is an opposite opinion. Printable version
PwC Survey: Millennials at work 2011 Top 10 Social Media Tools the Savvy Generation Y Can’t Live Without - News From Zoofs to Flickr, Technorati to Stickr, here are the top 10 social media tools the savvy Generation Y cant live without in the latest Virgin.com guest blog... Entrepreneur or no entrepreneur, if youre honest, you know you cant live without the many amazing things that Web 2.0 has brought to your life. Twitter anyone? Facebook? Much like yours truly, theres just so much you can do using the power of the internet that you cant possibly imagine a world without it. But of course, living in the Web 2.0 world is different from living with the Web 2.0 world. Using social media sites like Facebook and Twitter is just the tip of a very popular iceberg. Whats the use of having the power to create your own content or talk with people in China when you dont know how to make the best of it? And if youre into building a solid web presence like me, theres nothing better than having the best geeky gadgetry and online weapons. 10 Social Media Tools You Should at Least Know About: 1. 2. 3. 4. 5. 6. 7.
Communicating with Gen Y :: Generation Y Tips for Communicating with Gen Y Employees: Gen Y employees (often described as those born after 1980) are typically technologically savvy and creative, with lots of energy, strong informal networks and a fresh perspective. They can be great employees for any organization; however, Gen Y employees have a different set of needs to the generations of employees preceding them. Generation Y Employees - Communication Preferences From a communications perspective, Gen Y employees tend to prefer technology over face-to-face communication and are good at multi-tasking. Desktop Alerts for Important Announcements Information in small chunks Gen Y employees prefer to absorb information in small chunks. Communicate through photos and video Gen Y employees, as the biggest users of sites like YouTube and Flickr engage well with images and video. The SnapComms video tool delivers short video updates directly to targeted staff groups. Achieve Message Cut Through with Screensaver Messaging Humor and irony
Employers Change Corporate HR Policies to Cater to Generation Y, Survey Finds CIO CIO — Generation Y, those brash, überconfident youngsters typically defined as born between 1982 and 2005, are taking corporate America by storm. They expect promotions, flexible work schedules, lots of vacation time and more money, as if those benefits were their right, not something to be earned. But because Generation Y represents the workforce of the future, employers are changing stodgy HR policies in response to their demands, according to a survey conducted by CareerBuilder and Harris Interactive. The survey of 2,546 hiring managers and human resources professionals was designed to explore the challenges, benefits and impact of Generation Y's entrance into the workforce, said Rosemary Haefner, CareerBuilder's vice president of human resources, via e-mail. The research was conducted in June 2007. The survey results reveal major differences in the way Generation Y, Generation X and baby boom employees communicate. Communication Styles a Key Generational Difference Continue Reading
Gen Y, Gen X and the Baby Boomers: Workplace Generation Wars CIO CIO — Think the generation gap went out with bell-bottoms and love beads? Think again. Take a good look around your IT department. Who’s that cohabiting in the cubes outside your door? “One of the big struggles companies have is with people who are not playing well in the sandbox,” says Jim Lanzalotto, vice president of strategy and marketing for Yoh, an IT talent and outsourcing services firm. Relations among the generations seem to be at a low point. None of this generational trash-talking surprises Linda Gravett and Robin Throckmorton, authors of Bridging the Generation Gap, which advises managers on how to minimize conflicts and miscommunication among the different age groups in order to get everyone working together. “We had a sense that there was tension,” says Gravett, a human resources consultant. Working Hard or Hardly Working? Technology is another flashpoint. Continue Reading
Gen Y Traits in the Workplace Unveiled CIO CIO — You know the typical labels associated with Gen Y, or people between the ages of 18 and 29: They are more tech-savvy than other generations, are achievement-oriented and, some would say, are an entitled group that's infiltrating the workforce. A new study released today takes a closer look at this generation and its employment trends—with statistics culled from the social network that defines Gen Y: Facebook. Millennial Branding together with Identified.com, studied 4 million Gen Y Facebook profiles to obtain better insight into how members of this generation operate professionally—a topic of increasing importance as they are projected to make up 75 percent of the workforce by 2025. According to the study, only 7 percent of Gen Y reports working for a Fortune 500 company—a statistic in line with another report that predicts that 40 percent of the Fortune 500 will no longer exist 10 years from now. [Workplace Culture at LinkedIn, Facebook and Google: 4 Lessons for You]