Studie zu Social Media in der Unternehmenskommunikation: Marktforschung im Mittelpunkt - Apps und Video-Plattformen die stärksten Treiber Börsennotierte Unternehmen setzen hohe Erwartungen in Social Media, bei den Ausgaben bleiben sie aber kleinlich. Abwarten und Beobachten ist aktuell die Devise. Vor allem überrascht die Geringschätzung von Social Media Tools für den Bereich Investor Relations. Das geht aus einer Studie der PR-Consulter Temmel, Seywald & Partner hervor, für die 86 Konzerne in Deutschland, Österreich und der Schweiz befragt wurden. Demnach nutzen sechs von zehn der befragten Unternehmen (60%) aktiv Social Media, ebenso viele werten diese Kommunikationstools als wichtig für ihre Unternehmenskommunikation (63%). Marktforschung im Mittelpunkt Social Media Plattformen werden derzeit vor allem von der Marktforschung genutzt. Mainstream-Plattformen bevorzugt Beim Social Media-Portfolio sind Mainstream-Plattformen die Favoriten. Ungeachtet der Aktivität vieler Unternehmen findet Social Media nur marginalen Niederschlag in der Personal- und Ausgabenstruktur der befragten Konzerne. Ländervergleich Ö – D – CH
Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Here's a roadmap and worksheet to do just that! The Social Media Strategy Map and Worksheet 1. What do you want to accomplish with social media? 2. Who must you reach with your social media efforts to meet your objective? 3. Resources
Social Media for Retail Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore late last year. It explores 3 key questions: What exactly are social media?Why are they relevant to (retail) marketing? We begin by examining the rationale for using social media, with some high-level numbers that demonstrate the scale and pervasiveness of social media in Asia and around the world. The second part of the presentation contains some great examples of how retailers like Uniqlo and Tesco have used social media to help with different objectives, from raising brand awareness and driving sustained loyalty to delivering one-to-one customer service. We then take a quick look at some key trends that will shape the future of social media for retailers:
11 Social Media Marketing Lessons from the Old Spice Campaign The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The number one most viewed sponsored channel on YouTube236 million YouTube Views80,000 Twitter followers in 2 daysFacebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)Sales figures increased by 107 % 1. 2.
2010 Social Media Statistics | General Posted by Joey Wolff on August 11, 2010 With all the hub-bub around social media, I thought it was time to put together some social media statistics for 2010. The following social media statistics mostly show a snapshot of the current major players in social media at this time with a little nonsensical commentary from me. FaceBook Statistics Facebook continues to be one the fastest growing and largest active social networks. Over 500 million active users (50% of which sign-in daily) - Wow, that’s a lot. Twitter Stats Twitter has established itself as the Internet Sensation. Over 100 million REGISTERED users, with about 300k new per day – Another huge network, growing at an amazing rate.Over 55 million daily tweets – As with facebook, we’re dealing with another huge pond. Foursquare Statistics Foursquare is not the biggest or baddest social network but we think that foursquare is pretty interesting to watch. Myspace Statistics MyWho?
Social Impact Blog | Weber Shandwick Social Impact is a global a Social Goes Mainstream: A Look Back at 2011 How To Write Your Social Media Plan in 8 Steps Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: “Consumers are flocking to blogs, social-networking sites and virtual worlds. But now you can tell the big opportunity of social media by just relying on social media’s accomplishments. 2. 3. 4. 5. 6. 7. 8.
52 Cool Facts About Social Media 13.5K Shares 13.5K Shares × As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. Statistics from Facebook press office. Twitter 11. Statistics from Twitter and the Chirp Conference . LinkedIn 21. Statistics from LinkedIn press centre and SysComm International . YouTube 31. Statistics from YouTube press centre. Blogging 41. 77% of Internet users read blogs. 42. Statistics from Technorati’s State of the Blogosphere 2009 . Bonus Facts 51. 90% of Internet users know at least one social network. 52. Statistics from Online Media Gazette . Cheers!
Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users (its up 600% in the last year!). Very few nonprofits are currently streaming live programs on Web-based TV channels and if there is one thing I have learned in 15 years of online communications for nonprofits, it’s the early adopters that always win big. 2) Create your first “Show”.
Social Media for Business 5 Tips To Make Your Blog Posts More Social This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction. 1. Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii— Francisco Rosales(@socialmouths) July 12, 2012 Of course you can see the tweet text, but you can do so much more. 2 . You just wrote a killer blog post and your readers are now much wiser. Shareaholic With over 1.6 million downloads, this social sharing tool is used on a lot of sites. Digg Digg Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. 3. I really like this technique because it is beneficial for your reader and you. Choose your text. 4. 5. Disqus
Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!
Five Ways Nonprofits Can Transform Their Social Media ROI (Retur For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1. You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. 2. I launched this blog in September 2009. 3. When I first got on MySpace in February 2006, the early adopters were the Humane Society, Peta, ASPCA, Oxfam, To Write Love on Her Arms, and Invisible Children. Now social media and the Web in general is going mobile. 4. It has taken 10 years for online giving to reach 5% of total giving in the United States. 5. Like this: Like Loading...