How To Prove Content Marketing ROI For Your Business Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directly tied to company bottom lines. Accountability and revenue attribution are the twin gaping holes in this mega-bucket of content that most businesses are racing to build. A report by Marketing Score showed that 6 out of the 10 lowest ranked marketing tools from an accountability perspective happened to be key elements of content marketing. Source Arial Rounded MT Bold dans la catégorie Bold Arial Rounded MT Bold Copyright 1993 , Monotype Typography ltd. Télécharger Helvetica LT 25 Ultra Light Helvetica LT 25 Ultra Light
20 Ways to Reward Repeat Visitors on Your Ecommerce Site Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. The ultimate content marketing strategy The idea of using content to help drive ecommerce sales can sometimes feel daunting. Today’s digital landscape is a 24-hour news cycle, with social media platforms that never sleep. Content is constantly created and published. How to Optimize Your Content for Google's Featured Snippet Box In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there?
How to Optimize Your Content for Google's Featured Snippet Box In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? How To Generate 20,000 Monthly Visitors Through Long-Tail Search Do you want more search visitors? Search engines aren’t the only source of targeted visitors, but effectively targeting long-tail keywords in your content can greatly increase your monthly search visitors. I’ve generated 173,336 qualified visitors from long-tail keyword phrases in the past year – a 91% increase. Your long-tail keywords may not rank in Google’s top 10 results, and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs.
12 Things You Need to Do for Semantic Search Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it.
Behavioral Targeting – Glossary What is Behavioral Targeting? Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. The technique helps deliver online advertisements to the users who will be the most interested in them.
The 2015 Social Media Glossary A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions. +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.”