42 Entertainment -Los Angeles Times "Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled the rise of the Joker as henchmen, campaigned for Harvey Dent to get elected as District Attorney, and even took the law into their own hands by becoming copycat Batman vigilantes.
Challenges Design Kit The Field Guide to Human-Centered Design A step-by-step guide that will get you solving problems like a designer. By IDEO.org About this Resource At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. IdeaHunting - Ideias que fazem dinheiro White Ribbon Breaking the Silence Schools Program White Ribbon White Ribbon Breaking the Silence Schools Program Breaking the Silence is an award-winning professional learning initiative for principals and teachers that provides foundational knowledge, tools and strategies to implement respectful relationships and domestic violence education programs in schools. Building on existing initiatives The program supports schools to bring about a commitment to stop violence against women.
The Fantastic Flying Books of Mr. Morris Lessmore for iPad - Digital Storytime's Review The only app to win an Academy Award! The Fantastic Flying Books of Mr. Morris Lessmore was a short animated film released to critical acclaim in 2010. The gorgeous film comes to life in this digital book app in a way that might even top the film's reception. It's just that amazing, giving the reader an immersive experience that makes other book apps with 'Wow' factor pale by comparison. Developers should be warned that the team at Moonbot Studios has just raised the bar. Enterprising Women Enterprising WomenTelevision Fandom and the Creation of Popular Myth Camille Bacon-Smith 352 pages | 6 x 9 | 35 illus. Transmedia Archaeology - Storytelling in the Carlos A. Scolari is Associate Professor (tenure) at the Department of Communication of the University Pompeu Fabra, Spain. He has lectured about transmedia storytelling, media ecology and interactive communication in more than 20 European and Latin American countries. He is the author of Crossmedia Innovations (with I. Ibrus, 2012), and Narrativas Transmedia: Cuando todos los medios cuentan (2013). Paolo Bertetti is Professor in Universita degli Studi di Siena, where he conducts research and organises the Master's degree in Business Communication and teaches Analysis of Advertising Discourse.
BBC Academy - Production - Transmedia storytelling 101 Telling your story across multiple platforms has never been more possible. BBC CoP attended this workshop session from BBC Academy's Fusion: Future Fiction day, where Hazel Grian and Dr Tom Abba take us through what transmedia means and how you can use it to play out your story to potentially millions of people worldwide. Transmedia - what does it mean?- You're not just thinking about one platform, you're considering how your audience can have various points of contact with your characters. Dummies Guide to Writing a Transmedia Production Bible OK not really a Dummies guide as there are some complex elements in here, but one has to use whatever memes are in vogue A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers relatively new to multi platform content to structure & document their propositions, after they have developed the ‘audience centric’ concepts. This has just been published on the Screen Australia site as a digital resource for those needing to document projects for transmedia productions. Background? I had already been using a range of structures in my 17 years as cross media producer (BBC, MUVEDesign, GaryHayes.TV etc:) and lecturer (recently Multi Platform course lead at LAMP, Australian Film TV and Radio School, Metro Screen & many international workshops).
hero's journey "A Practical Guide to Joseph Cambell’s The Hero with a Thousand Faces" by Christopher Vogler © 1985 “There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before.” In the long run, one of the most influential books of the 20th century may turn out to be Joseph Campbell’s THE HERO WITH A THOUSAND FACES. The book and the ideas in it are having a major impact on writing and story-telling, but above all on movie-making.
hero's journey "A Practical Guide to Joseph Cambell’s The Hero with a Thousand Faces" by Christopher Vogler © 1985 “There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before.” In the long run, one of the most influential books of the 20th century may turn out to be Joseph Campbell’s THE HERO WITH A THOUSAND FACES. The book and the ideas in it are having a major impact on writing and story-telling, but above all on movie-making. Filmmakers like John Boorman, George Miller, Steven Spielberg, George Lucas, and Francis Coppola owe their successes in part to the ageless patterns that Joseph Campbell identifies in the book. The ideas Campbell presents in this and other books are an excellent set of analytical tools.