Comparaison Google Analytics / Piwik Il est vrai que je suis resté assez discret depuis la parution du livre que j’ai réalisé sur Piwik avec Germain Butrot, il faut dire que mes vacances étaient assez tôt cette année du coup je n’ai pas eu le temps de vous parler en détail de cette magnifique solution de web analytique Open Source. L’objet de cet article est de vous faire une comparaison objective entre les deux solutions de web analytique que sont Google Analytics et Piwik. Comme certains d’entres vous le savent je suis également auteur d’un livre sur Google Analytics, et n’étant pas sectaire je pense être bien placé pour vous faire un retour sur l’une et l’autre des solutions et ainsi vous présenter celle qui sera la plus adaptée à vos besoins. Piwik est il meilleur que Google Analytics? Je pense que c’est la principale question que se pose les personnes qui entendront parler de Piwik et qui viennent de Google Analytics. En terme de fonctionnalités quelle est la solution la plus puissante? Oui tout à fait.
How to choose between Advanced Segments versus Profile Filters in Google Analytics As anyone who has looked at the plethora of web metrics data available knows, even for a moderately active website, segmentation is the key to gaining insight. It allows you to group similar visitors e.g. customers, subscribers, contributors, engagers etc. together for comparison. Therefore instead of viewing metrics that are average of averages, the numbers actually mean something. For example, quoting the Average Order Value for all customers is pretty meaningless. Knowing that the Average Order Value for visitors that have downloaded your PDF catalogue is twice that as people who haven’t, is a KPI that values your digital collateral. [ After defining and configuring goals, I view segmentation as your next most important step for your best practice web analytics setup. ] Segmentation is important you – no, critical. Within Google Analytics, there are 3 ways to segment your visitors: Profile Filters and Advanced Segments are complementary features.
How to create mood boards: 30 expert tips | Graphic design When trying to convey a design idea to win pitches and get an early sign-off, moods, feelings and visions can be difficult to communicate verbally. So designers will often use mood boards: a collection of textures, images and text related to a design theme as a reference point. Mood boards help others to 'get inside our heads' as they show what you're thinking and feeling about a creative idea and your intended vision for a piece of work. Get Adobe Creative Cloud now That said, mood boards can be a pain to create, with many hours spent trawling image galleries, websites, books and magazines looking for that perfect image to sum up your intended feel for the work at hand. 01. When putting together mood boards, it's easy (and therefore tempting) to just use Google Images. Real world inspiration such as this can be a very powerful 'convincer' when putting together a board for a client. 02. Real world inspiration is all around us. 03. 04. 05. It's a subliminal trick. 06. 07. 08. 09. 10. 11.
Google Analytics Trick: See The Full Referring URL If you use Google Analytics to track your websites stats, you have probably realized that Google doesn’t let you see the full URL of the sites referring traffic to you. That’s a basic feature that somehow is not included in GA but fortunately for us, there is a simple trick you can implement to display the full URL of the referring site. Before I explain you this trick, let me give full credit to Ruben Yau for actually coming up with it. I also want to thank Ruben for replying to my comment/question on his blog so quickly. As stated above, Google Analytics doesn’t let you see from what specific page your visitors are coming. For example, instead of showing this as the traffic referrer: it will just show you this: Digg.com That’s not very useful information… The solution to view the full URL of the referring site is to implement a simple hack that uses filters to place the referrer into the User Defined Report. That’s it!
Existe-t-il des alternatives de qualité à WordPress ? - cms-wordpress Aujourd'hui sur le Blog Du Webdesign, faisons le point sur les nouveaux CMS PHP émergents. Wordpress est un bon CMS, mais parfois un peu trop complet, et souvent trop lourd. Il peut parfois être tentant de changer, mais changer pour quoi ? Depuis quelque temps, on n'entend pas mal parler d'autres CMS en PHP sur divers réseaux, je me suis donc lancé à les essayer, pour voir si certains peuvent rivaliser avec Wordpress. AnchorCMS AnchorCMS est un CMS orienté vers des personnes ayant déjà une connaissance des outils HTML/CSS, disons le tout de suite. Son administration est graphiquement un peu simple, mais a le mérite d'être très claire. Niveau personnalisation par post, on est assez bien : des champs personnalisés très simples à ajouter, création de CSS et HTML spécifique à un post précis très simplement (pour les gens qui change le background par article, par exemple). Niveau fonctionnalités, par contre, on est vraiment à la ramasse. Si vous avez besoin d'un CMS complet, passez votre chemin.
Webmarketing | Watussi.fr Browsing all articles in Webmarketing SEMRush est une fantastique source d’information pour connaître les mots clés sur lesquels sont positionnés vos concurrents, tant en trafic naturel qu’en trafic SEM. Je me suis amusé à dénicher les 20 plus gros annonceurs sur google.fr. Read more » Si vous avez un site internet, celui-ci a probablement un ou plusieurs objectifs. Pour atteindre votre objectif, vous avez certainement conçu un « parcours type », celui que vos visiteurs devraient suivre…. théoriquement ! Mais bien souvent, le plan que l’on a soigneusement mis en place ne tient pas toutes ses promesses. Read more » Si vous gérez un site e-commerce, il est fondamental de placer l’internaute dans un environnement lui inspirant confiance. L’aspect dématérialisé du e-commerce engendre un sentiment de peur bien naturel, l’internaute va vous confier ses coordonnées personnelles… et son numéro de carte bancaire ! Connaissez-vous ce chiffre ? Read more » En 2010, elle est de 0,6 %. Caramail n’existe plus.
Client Side MVC with Backbone, CoffeeScript, and Rails As a backend developer, I always felt it's tedious and time consuming to build frontend UI interfaces, and coding interactive behaviors in JavaScript, jQuery, HTML and CSS with Rails MVC has not been one of my favorite things - until recently. I do a lot of R&D prototypes, which requires building new apps quickly, and often times the apps have to look very good in order to generate that 'wow factor'. I can always get the job done by tweaking the JavaScript, HTML, and CSS here and there, but it just hasn't been nearly as satisfying an experience on the frontend as I've had with Rails on the backend. There just hasn't been a single omg, wow, I can't believe it can be done so elegantly moment on the frontend. Also, the constant context switching between JavaScript and Ruby only makes things worse. Enter Backbone.js, CoffeeScript, and Twitter Bootstrap. This trio has been the closest to the Holy Grail of the frontend UI development for me so far. Resources
Link Anatomy - Understanding The Value Of A Link Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. This is dangerous thinking because if something isn't absolutely perfect or golden, we tend to evaluate it as useless. Link builders come from two schools of thinking. If you think like the first group, then this post is not for you. The anatomy of a link can be thought of in five parts: anchor text, trust, relevance, placement and outbound links. I already know what you are thinking- what about authority? This means that if your link is on a high quality, authoritative website, search engines will pay a lot more attention to the metrics of that link that one on some spammy website. Let's look at each individual metric then and see what they all mean. 1. As I just mentioned, authority is what determines the size of the pie. 2. Exact match anchor text isn't the only way to be successful here.
Downloadable SVG in PNG format Recently, I worked on some interesting features, we use Highcharts and/or Raphaeljs to build complex charts, including bar chart, scatter chart or heat map, etc. In an extreme sample, we build a complicated one-page charting engine by which user is able to compose a group of conditions and then render a meaningful chart according to what are selected. It's pretty cool. Meanwhile, client is willing to download these generated charts on individual chart level. They also want to have an ability to share the individual chart as a link or even as a piece of HTML code. What's the best solution to add these functionalities? Start from a HTML template Above HTML code is the generated content on my page, I will mainly explain the solution based on it. Deal with SVG via HTML5 Canvas HighCharts and Rapheal are JS libaries by which you are able to generate complex SVG charts, normally, people can not download a svg file directly, and it's also not a popular image format for sharing around. Conclusion