7 Pinterest Tips for B2B Companies Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. One example of a B2B company having success with infographics is KISSmetrics. #3: Engage Your Fans
5 Ways to Build a Pinterest Following With Facebook Are you looking to build a strong Pinterest following? Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign. Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page. So what’s a business to do? The truth is most business owners have not figured out a solution. Here are five ways to use Facebook to build your Pinterest following. #1: Get a Pinterest Tab for Your Facebook Fan Page The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page. Easily get a Pinterest tab for your Facebook fan page from Woobox. It’s very simple to do and requires little to no technical skills.
Pinterest Business Accounts: The Definitive Guide to Getting Started Pinterest has given businesses the ability to create business-specific accounts. Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest should be an important part of your B2B or B2C social media marketing strategy. This article will show you what you need to know to set up a Pinterest Business account. Differences Between Personal and Business Accounts Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of. New Terms of Service Agreement The first major change since the big reveal of business accounts is the newly formatted terms of service (TOS) agreements for both personal and business account holders. The Ability to Specify Your Business Name Instead of having to sign up as first name “Whole,” last name “Foods,” businesses can set up their account with their business name as is.
How to Use Pinterest to Promote Your Products Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. You can promote your products, generate sales and leads and use it for other commercial purposes without any worries. But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business). Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business. #1: Promote Holiday Products A great way to drive sales is to create boards where you pin holiday products. You can use Pinterest to show your audience that you’ve got what they need to celebrate. The first thing you need to do is create a board based on that holiday and label it with a board name, description and category. Like Argos, promote your products for festive occasions. #4: Generate Leads
Pinterest’s New Look: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise.” The new Pinterest design makes things simpler and cleaner. Facebook Rolls Out Lookalike Audiences For Advertisers: Facebook announced “the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses.” "Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones." Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Twitter's self-service advertisers have more targeting options.
How to Attract Customers With Pinterest Imagine your ideal clients. Now think about what kind of pictures or visual images they would enjoy. If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you. When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers. Beyond the Pin In February 2012, Pinterest bypassed Twitter in terms of referral traffic. A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping! Here’s what you should know about the book. Author’s Purpose Beth Hayden, author, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. What to Expect Book Highlights Here are some of the ways you can do that.
How to Drive More YouTube Views With Pinterest Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do and can easily be outsourced. You don't even need to leave Pinterest to view a video. Here are 8 steps to add YouTube videos to Pinterest: #1: Download Google Chrome You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. #2: Make Sure Your YouTube Video is Fully Optimized
Pinterest Business Accounts: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. You can now use Pinterest for business. LinkedIn Enables Profile Editing on Mobile: LinkedIn makes it possible for mobile professionals to edit their profiles on the go. ”Now you can update your profile with a new headline, add recent skills or add a new position so your professional identity is always up to date.” Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. YouTube Makes it Easier to Watch Videos on TV: There’s a YouTube app update for Android and Google TV that “automatically pairs your devices on the same WiFi. Here’s upcoming news to watch: And don’t miss this:
26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing. *Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine
5 Ways to Tell if Pinterest is Right For Your Business Should you add Pinterest to your social media strategy? Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands? Could your business benefit from 482,000 followers? That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead. In this article I’ll walk you through five things to help you decide whether Pinterest is a good fit for your business. Early adopters win big, and it's still early. #1: Tap Into the Wisdom of Your Crowd Look in your Google Analytics. If so, then your customers are already indicating this is a platform for you to consider investing your time on. As a side note, in October 2011, we went through this process. Pinterest's presence in your referral links data is a great sign. #2: Audit Your Eye Candy Do you have any high-quality pictures, video or related visual content developed? Think creatively about this. Make your best content pinnable.