How to Identify Your Target Market Identify your business's target market so that you can best serve and advertise directly to your real customers. To identify your target market, you first need to answer these questions: What are you selling, and what makes it so unique? When you have the answers to these questions, you should do two things: Focus on your primary market. Differentiate your business from your competition (in a good way) by targeting customer needs and attracting business! Top Google Website Optimization Resources Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head programming genius level. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. On-Page Website Optimization Resources Search Engine Optimization Starter Guide The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Webmaster Guidelines Penalties from Google can be detrimental to your sales if you are removed from the search index. Creating & Submitting Sitemaps Webmaster Tools - HTML Improvements Google Basics
Designing for your target audience Some of the truest words I’ve heard to date are, “If you don’t plan on creating your own business, then you plan on being broke.” While, there are many people out there who have made a nice living working for other companies, it shouldn’t be crazy to think about going into business for oneself, whether it be a full time job or a part time gig. With the changing economic climate things aren’t guaranteed and, quite frankly, the time spent helping someone else achieve their goals could be time well spent on chasing your own dreams. As graphic designers, freelancing and creating our own small business is usually a pretty common thought; it’s almost a given. Regardless of what it is that you do, in order to see some growth in your business you’ve got to figure out who you are targeting. Before we get started… If you’ve never taken the time out to do some customer research, don’t go nuts now. Who are they? The first thing you have to figure out about your target audience is who they are.
Customer Behavior - Steps to Writing Sales Literature That Sells I once sat in on a company's internal sales seminar and listened as the head of marketing announced, "It's my belief that most people don't read sales and marketing literature." The audience of sales reps responded with almost unanimous claps and cheers. As a freelance writer and marketing professional, I still find both the comment and the applause rather unsettling. The truth is, I don't read the majority of direct mail postcards, emails and sales letters that I receive, either. But, occasionally, an exceptional piece filled with truly thought-provoking information filters its way to the forefront of my attention. So, a more accurate statement by the marketing executive might have been, "People don't read most sales and marketing literature." And if so, companies are spending a lot of money on marketing materials that are delivering very little return on their investment. Do you really know your prospect? I suggest you do—regularly. Now how do you get their attention?
Identify the Target Audience | Mert TOL Let us not forget the most important stakeholder of all, our potential visitors. All communication events, whether in print, on television, or on the web, should be aimed at a target audience. Identifying the target audience is second in importance only to defining the goals of a site. After all, you can’t meet the needs of an audience if you don’t know who that audience is. Accordingly, we now must ask, who are the people most likely to frequent the site? What are the demographics of the target audience, in terms of income, age, education, family status, and health conditions? Here are the characteristics to define during the process of nailing down your target audience: Physical Demographics Gender, age range, health status. Cultural Demographics Economic status, employment, education level, social group, nationality, language, values. Values can dictate everything from the language that won’t offend the audience to the products that are appropriate to sell on the site. Findability
TechCrunch Determine Target Audience - Website Planning Target Audience - What is your target audience? Ask yourself, "Who is going to be looking at my website?" Target Audience - Other Business People If your target audience is other business people, what kind of things would a business person visiting your website be looking for? Product specifications? Benefits and or features? Target Audience Skills Are the people in your target audience who will be looking at your website "computer savvy" or are they going to be someone who with little or no computer experience? use to surfing the web or someone new to the web? Target Audience Visual or Motor Skill Problems Will your visitors in your target audience have visual or motor skill problems? be blind or have colour blindness? Now ask yourself, "What technologies will your visitors have?" Technology Target Audience Has Website planning also needs to look at what technologies the target audience has: Let's look at target audience technology a little closer:
10 Product Demo Videos To Inspire You - Video Maker Tips Your enthusiasm for your product is contagious. When you talk about it, people grasp the value immediately, but you don’t have time to sit down with every possible user and walk them through it. That’s where the power of the demo video comes in — you can capture your product’s best features and unique use case all while entertaining and engaging your audience. Plus, it’s easier for fans to pass around to tell their own peers why they love your product so much! We’ve selected ten demo videos from all over the web that illustrate best practices: a clear problem and solution, appeal to your unique target market and a great audio track, from smooth narration to sound effects and music. Lucky Ant: The video begins with narration from several characters, and I bet you would empathize with at least one of them. Padmapper: This site plots apartment or other home rental postings from Craigslist and similar sites onto a map. Shopify: This video starts with a compliment.
3 Ways to Design a Website Steps Part 1 of 3: Finding Your Design 1Design your own website. if you're new to web coding and design but you really want to build a website yourself, there are many options open to you. 3Hire a website designer. Part 2 of 3: Making Basic Design Considerations 1Streamline your webpage. 6Test your website. Part 3 of 3: Designing for Devices 1Account for mobile browsing. 5Consider making an app. Video Tips To keep from wasting visitors’ ink, use a separate style sheet to format your site for printing. Ad Warnings Avoid plagiarism and observe all copyright laws.
Five Goals to Strive for with Every Site You Design Goals are important to have in life. They are especially important for website design, because without any goals, you have nothing to shoot for in the end and nothing to measure your success by. Goals help designers focus on the important things and not lose sight of what you want in the end; goals are what help designers deliver outstanding sites every time. The results at the end of the site design process are usually pretty much the same with every project; I end up with a site design and I hand it off to the client. 1. A great user-interface is often sacrificed for a wonderful design, but both are equally important and should go hand in hand. Site Example The White House website was redesigned around the time that President Barack Obama took office in November of 2008. 2. I’ve seen many gorgeous sites that just don’t fit the target audience. Apple’s site is a great example of a site with an awesome design that targets the appropriate audience. 3. 4. 5. About the Author Related Posts
Sådan laver du en brugervenlig hjemmeside | Nielsens Bureau, Århus 1: Kend din målgruppe Vær helt klar over hvem hjemmesidens målgruppe er, så du kan tilpasse hjemmesiden optimalt efter den. Sæt dig grundigt ind i, hvad der karakteriserer en typisk person i din målgruppe. Du kan ikke ramme alle på en gang – så hellere ramme én gruppe så præcist, at de kommer til at elske din hjemmeside. 2: Udform hjemmesiden efter målgruppen Hav altid målgruppen for øje, når du lægger nyt indhold, design og andre ændringer på hjemmesiden. 3: Hjælp brugeren til at finde rundt på hjemmesiden Lav en intuitivt forståelig inddeling og struktur på indholdet. 4: Lav sigende menupunkter, links og overskrifter Kald dine sider noget sigende i menuen, så man kan regne ud hvad man klikker sig ind på. 5: Stol ikke (kun) på dig selv! Bliv klogere på hvordan du laver den bedst mulige hjemmeside ved at spørge dine brugere eller lave en brugertest. Del dette med dit netværk: Du kan følge Nielsens Bureau her:
Targeting Your Audience Effectively with Simple Web Design Tips Targeting your audience with your design is not only possible, but also recommended. Some might not think it’s important, but I am sure all of you have some favourite websites that you visit from time to time, but because of their good design, you simply can’t stay away from them for long. Those kind of sites are what we are going to talk about today. Why? Because you can have one too if you really want to – all you need is a bit of marketing knowledge, a good strategy and some design skills and you’re pretty much there. Today we will talk about how to spot your real target audience. Who is your audience? There is no way you’ll be able to fine tune your design in order to better fit your visitors if you have no idea who those visitors are. Finding out what your visitors look for on your webpage can also be done by looking at the keyword search in your analytics dashboard. Image by Spiderpops You can also get into your readers’ minds by asking them questions. The layout Typography Hierarchy
Analyser din målgruppe - Kunder - Segmentering - STARTVÆKST Jo mere viden du har om din målgruppe, desto bedre bliver du til at målrette salgsaktiviteter og tilpasse produktet til kundernes behov. Jo mere veldefineret din målgruppe er, desto større er sandsynligheden for, at din markedsføring når målgruppen. Først bør du overveje hvilke kunder/kundegrupper, der efterspørger dine produkter/ydelser. Du kan opdele dine kunder i grupper, der har ensartede holdninger, indkøbsvaner, køn, alder, størrelse osv. Du kan fx arbejde med tre overordnede markeder/segmenter: B2C (Konsumentmarkedet) Private forbrugere kan du inddele i grupper efter: AlderKønGeografiFamiliestatusUddannelseJobIndkomstLivscyklusLivsstilInteresserBolig (ejer/lejer)Forbrugssituation B2B (Producentmarkedet) Virksomheder kan du inddel i grupper efter: BrancheAntal medarbejdereOmsætningBeliggenhedVirksomhedens alderMarkedKonkurrencesituationVækstØkonomisk styrkeUdvikling (vækst/fald)Profil (dynamisk/statisk) B2G (Det offentlige marked) I staten og kommunerne arbejder man med SKI-kontrakter.
How to Get to Know Your Target Audience “Man is a knot into which relationships are tied.” Antoine de Saint-Exupery. Human beings crave relationships. Social media has made it easier for humans to connect. Having a target audience for business is critical to most people and their companies. Once you have identified your target audience, you need to start to know them as people. As you are growing your relationships, time and patience are of the utmost importance. The more involved you get with your target audience, the more you will be able to connect with them and the more they will trust you. Here are some ways to truly get to know your target audience: Listen to what they are saying: As easy as it seems, it really isn’t. Conclusion Getting to really know your target audience is essential to the success of your business.