Guérilla marketing : de retour dans la rue Guérilla marketing, campagne lingerie Blush Cernons-le ! «Guérilla : terme emprunté à l’espagnol et utilisé pour décrire des combats en petits groupes, mobiles et flexibles pratiquant une guerre de harcèlement, d’embuscades… la guérilla a pour but politique de renverser une autorité contestée par de faibles moyens militaires très mobiles utilisant les effets de surprise» – Wikipedia Cette définition pourtant associée aux temps de la guerre reste très juste et s’applique parfaitement à la définition actuelle de la «guérilla marketing» dans un contexte publicitaire. La guérilla est donc, comme toute campagne publicitaire, une opération marketing qui vise à promouvoir, informer, créer l’événement, divertir… dans le but d’augmenter la notoriété et les ventes associés à un produit ou service. Dans cet article nous verrons donc une composante de la guérilla, le «street marketing», classé dans la catégorie «guérilla urbaine». Pourquoi utiliser le street marketing ? Marketing événementiel Graffiti
How to Pull Off a Guerrilla Marketing Campaign - Small Business Guerilla Marketing Guerrilla marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn't take is a big budget. "Guerrilla programs usually start when a client says to us, 'we don't have any money but we'd really like to get some media attention,'" Drew Neisser, CEO of Renegade Marketing, tells us. They can also be an awesome way to get you noticed, set you apart from your competition and earn you a reputation for being fun and different--all tailored to whatever budget you have available. We consulted a few guerrilla marketing agencies to get some tips on executing a successful guerrilla strategy. What is guerrilla marketing? Our sources used other descriptive words to explain the essence of guerrilla marketing: Brett Zaccardi of Street Attack, describes it as anything "unauthorized and disruptive" and "sticky." "Guerrilla marketing is a state of mind," Neisser sums up nicely. Guerrilla marketing is NOT traditional media.
Plus de 70 pubs de Street Marketing créatives à prendre en exemple ! Même si la publicité commence à être contestée (les anti-pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! Il suffit d’ouvrir les yeux, et voir comment le mobilier urbain, les façades, les objets… peuvent détournés pour communiquer sur son produit : bancs publics, poubelles, cendriers, pissotières, feux rouges, essuie-mains, poteaux, métro, portes, serviettes de plage, passages piétons, signalétique publique, verres… Le journal du net avait consacré un article sur ces nouveaux concepts publicitaire, pourquoi n’en profiteriez-vous pas vous aussi pour faire connaître votre entreprise ? Depuis quelques années vous trouvez dans plus de 6000 toilettes publiques des panneaux publicitaires , 900 Smart circulent avec des adhésifs publicitaires, vous pouvez même sponsoriser les gobelets dans les distributeurs de boissons ! Je vous offre mon guide
7 Deadly Sins Businesses Make With Their Reputation Image credit: Shutterstock Think just hatching a Twitter account will catapult your company to the top of everyone's mind? Or your sporadic Facebook posts will bring your brand's reputation to the next level? Try again. The web is littered with good companies that failed to take charge of their brand and wound up as reputation road kill. To not end up as the next travesty, avoid these seven deadly sins. Not understanding your audience. Related: Why Reputation Management Is Critical to Your Personal Brand As a business owner, you should know where your customers hang out on the web, what social networks and blogs they frequent, and make it part of your business plan to get to know them. Not building a presence. You don’t need a huge budget either. Failing to be congruent. Coca Cola and McDonalds both do a great job of this. Related:How to Get Customers to Trust Your Ecommerce Business (Infographic) Not being there 24/7. Taking too long to apologize. Not being transparent.
Guérilla marketing : la révolution est dans la rue - le jour sans puble jour sans pub La guérilla peut prendre plusieurs visages, mais elle a une seule limite : l’imagination. Comment faire pour que tout le monde en parle alors qu’on n’a pas les moyens de se faire entendre ? Rien de tel qu’une bonne guerrilla. La guerrilla marketing, tout comme sa sœur rebelle, la guerrilla urbaine et son petit frère, le street-marketing, est un excellent exercice de stretching pour les neurones des publicitaires. Pour cela il faut une dose massive de créativité, de la souplesse et du cran. Pas convaincus ?
Months After Taking On A New Name And Biz Model, The Mobile Majority Reports A $50M Revenue Run Rate Six months ago, mobile advertising startup PaeDae changed its name to The Mobile Majority, adjusted its business model, and raised some extra money. Now founder and CEO Rob Emrich is saying that the move has paid off, with the company hitting a $50 million revenue run rate in November. When I wrote about PaeDae last year, it had built a mobile rewards network and was looking to expand into other forms of mobile advertising. “Most things started to break over time,” he added. To solve that problem, the company built AdSynergy, which Emrich calls “the first vertically integrated mobile advertising platform.” Emrich added that normally, managing these campaigns would require an advertiser to work with 5 to 15 vendors. “Viewability is more of a problem of data and technology,” he said. In addition, the company says it recently had its highest single day of revenue, with $360,000 in revenue and 517 million interactive ads served. Featured Image: The Mobile Majority
Le meilleur du street marketing en 220 exemples ! Guerilla marketing Partagez-moi ! Le Street Marketing, également appelé Guerilla Marketing, est une tendance publicitaire née au début des années 2000, consistant à faire sortir la publicité de son cadre traditionnel, afin d’interpeller les passants et de créer un capital sympathie. Le Street Marketing ne se restreint pas à la rue, comme vous le verrez tout au long de cet article. Au sommaire : 1. zhangbei fitness Fitness company Sweetex silberman’s fitness center Rona, un parfait exemple d’ambush marketing (profiter d’un évènement externe pour faire sa publicité) Pepsi lance une pique à Coca ! The Economist Eskom Denver Water Super Glue 3 Penline tape Tefal Bloom Floralp Cadbury Nestlé Macdonald’s Mars Regency Bubble gum Starbuck’s Coffee Formula Calvin Klein Wonderbra Pond’s Veet Bic Supermax Naval museum of Alberta Nike Adidas Mammoth Quicksilver YMCA Basket Sony PSP Alan Wake Miele The day after tomorrow Jackass 3D Kill Bill Ikea Hopital Dona Helena Berger (voir à ce sujet l’article sur l’influence de Magritte sur la publicité) Chandon rosé Mini
40 Must-Read Blogs for Entrepreneurs If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well. Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media, a digital marketing agency specializing in helping dentists attract and retain patients. 1. 2. Why: “Heinz Marketing does a great job of pulling the best ideas from a variety of blogs and putting their own spin on them. 3. 4. 5. 6. 7. 8. 9. 10: Metafilter 12. 13. 14.
Guerrilla Marketing: 20+ Guerrilla Marketing Examples & Strategies When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like: Graffiti: Graffiti marketing uses city streets and alleyways as a giant canvas. Stencil Graffiti: Stencil graffiti uses stencils to create repeated works of street art. Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well. Guerrilla Marketing Pros and Cons
7 Things I’ve Learned From a Year of Interviewing Inspiring Women Leaders (And How You Can Be One… — Life Tips. 7 Things I’ve Learned From a Year of Interviewing Inspiring Women Leaders (And How You Can Be One Too) In February, my friend Kim and I launched Women Catalysts. Through our monthly speaker series, I’ve been lucky to interview many of my heroes — the founders of companies and non-profits, artists, changemakers, caretakers, and more. They know their *why*. Each of our speakers tells a story about having a guiding mission or vision. Here’s how you can find and follow your why: “I think we find our Vision by asking our selves deep questions about what we really desire in life and what kind of world we want to create. They ask for what they want. If you don’t ask, the answer is already no. Two recommendations: “Be specific and results oriented when asking for help — e.g., give a why for your ask. And when they don’t get it, they don’t sweat it. One of our most high-profile speakers wanted to speak on her own rather than be interviewed. When told no, our speaker graciously said I trust you.