Museums and the Web 2010: Papers: Miller, E. and D. Wood, Recollection: Building Communities for Distributed Curation and Data Sharing Background The National Digital Information Infrastructure and Preservation Program at the Library of Congress is an initiative to develop a national strategy to collect, archive and preserve the burgeoning amounts of digital content for current and future generations. It is based on an understanding that digital stewardship on a national scale depends on active cooperation between communities. The NDIIPP network of partners have collected a diverse array of digital content, including social science data-sets; geospatial information; Web sites and blogs; e-journals; audiovisual materials; and digital government records ( These diverse collections are held in the dispersed repositories and archival systems of over 130 partner institutions where each organization collects, manages, and stores at-risk digital content according to what is most suitable for the industry or domain that it serves. Specific goals for the Recollection project are to: Future Work
Distributing Value: Why Content Curation Is King When Microsoft’s Bill Gates wrote his essay containing the phrase “content is king,” a snowball of reality began rolling down this digital mountain we all reside upon. It is true, content of all kinds is still king, and will always be, but the ways in which audiences consume it, this is what communicators need to understand – this is the so called “leading edge” of digital speak. I know, volumes have been written about this subject, in case the reader is condescendingly chuckling. But, what about those reading this from “out there” who are not Brian Solis? Who are not social media mavens and life coaches with 20 billion twitter followers? Social Currency – Don’t Come Online Without It The social web is powered with a currency we are all familiar with, content. Now the seasoned ad guru out there is saying; “Well duh, I knew that.” And Now the Good & Bad News Let me be blunt here. BUT! Pepto-Bismol for Content Indigestion Take as a “for instance” the graph below. To Summarize Like this:
6 Facts About Content Curation and SEO You May Not Know If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy. 1. Curated content that is combined with original content can rank just as well as original content alone In tests performed over the course of several weeks, internet marketer Bruce Clay and his team decided to test various combinations of curated and original content to see how curation affected search engine rankings. 2. 3. 4.
Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. The more specific, the better. Sequence your selected news stories to provide the most valuable information reading experience to your readers. There are likely more tasks and elements to the news curator workflow that I have been able to identify right here. Please feel free to suggest in the comment area, what you think should be added to this set of tasks. Photo credits:1.
What Kind of Content Curator Are You? Written on Aug 25, 2011 Author Pawan Deshpande | ADOTAS – We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” But as new projects and tactics are incorporated into your schedule, it can be hard to tailor your work style to who you are. For example, many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. What’s your curation type? If You’re Investigative… Investigative people are thinkers. The material they share often includes research reports, survey findings and in-depth features, and their original content reflects the same thoroughness; rather than taking a few minutes to annotate a curated article, the Investigative curator is fulfilled when he disagrees with the article, can find a data point that refutes the claim, and develops a detailed counterpoint post to run on his company’s microsite. If You’re Artistic…
Digital Publishing: Curation vs Collection vs Experience Content curation can be a powerful way to serve those in your market, and establish a unique brand position that differentiates you from your competitors. Today, I want to explore that challenges of curation, and compare how it differs from merely ‘collecting.’ (Note: by curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.) Curation has been a big buzz word in online publishing for a long time now. While the word implies many great things: selecting only the greatest content for your audience – it can be a challenge for media companies to do this. With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. This can be easy to justify. This reminds me of a behavior pattern I have seen before: collections that people have as hobbies.
Knowledge extraction Knowledge extraction is the creation of knowledge from structured (relational databases, XML) and unstructured (text, documents, images) sources. The resulting knowledge needs to be in a machine-readable and machine-interpretable format and must represent knowledge in a manner that facilitates inferencing. Although it is methodically similar to information extraction (NLP) and ETL (data warehouse), the main criteria is that the extraction result goes beyond the creation of structured information or the transformation into a relational schema. Overview[edit] After the standardization of knowledge representation languages such as RDF and OWL, much research has been conducted in the area, especially regarding transforming relational databases into RDF, identity resolution, knowledge discovery and ontology learning. The following criteria can be used to categorize approaches in this topic (some of them only account for extraction from relational databases):[2] Examples[edit] XML[edit]
3 Ways Content Curation Drives Sales While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generationsalescustomer retation There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales. Here are 3 Ways Content Marketing Drives Sales: 1. 2. 3. Assembling the right information in consumable formats within the framework of the sales cycle allows businesses to leverage content in innovative ways that aid in lead generation and customer retention. Discover how Curata has helped other brands translate content marketing into new revenue streams by downloading one of our case studies. Ready to begin?
Content Curation Guide for SEO - What, How, Why The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. To tell the truth, this problem is not new. What is Content Curation? Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and have written essays and done research.
Knowledge retrieval Knowledge Retrieval seeks to return information in a structured form, consistent with human cognitive processes as opposed to simple lists of data items. It draws on a range of fields including epistemology (theory of knowledge), cognitive psychology, cognitive neuroscience, logic and inference, machine learning and knowledge discovery, linguistics, and information technology. Overview[edit] In the field of retrieval systems, established approaches include: Data Retrieval Systems (DRS), such as database management systems, are well suitable for the storage and retrieval of structured data.Information Retrieval Systems (IRS), such as web search engines, are very effective in finding the relevant documents or web pages. Both approaches require a user to read and analyze often long lists of data sets or documents in order to extract meaning. The goal of knowledge retrieval systems is to reduce the burden of those processes by improved search and representation. References[edit]
The Content Marketing Challenge – Just the Facts, the TechValidate Blog (Part 1 of a regular series of posts analyzing the State of Content Marketing. The data in these posts is based on primary research sourced from 126 B2B marketing and sales professionals. Here is a summary of the findings.) B2B marketers face a difficult conundrum. We surveyed 126 B2B marketing and sales professionals to get their opinions and insights into their organizations’ strategies and challenges in applying content marketing principles to their business. 43% of respondents reported that the amount of time needed to produce content was the single biggest gate to executing other marketing activities. Nearly 43% of marketers reported that it took their organizations between 4 to 8 weeks on average to produce relevant marketing content with a median of 6 weeks across the entire surveyed field. 33% of marketing professionals reported that content was too labor intensive to make. More posts in this series >
Creating a Content Curation System and Increasing Social Media Productivity One of the most common questions we hear from prospects and clients is: How can you be effective with social media marketing while preventing it from being a major time sink? To be honest, this is a daily challenge even for us. The fact of the matter is social media marketing is very labor intensive and difficult to scale. Between upfront strategic planning, creating unique content that genuinely helps and engages people, and constantly monitoring customer feedback, time management quickly becomes a struggle. Creating a Content Curation System and Increasing Social Media Productivity Having simultaneously managed social media for Strategexe and multiple clients, I’ve been pushed to find the most efficient ways to stay on top of social media. Below is a description of how I find and organize content for social media updates, which you can easily use for your business! Setting Up a Content Curation System Finding Authoritative Sources Always measure the audience. Wrapping Things Up
The Accidental Taxonomist: Taxonomy Trends and Future What are the trends in taxonomies, and where is the field going? The future of taxonomies turned out to be a unifying theme of last week’s annual Taxonomy Boot Camp conference, in Washington, DC, the premier event in taxonomies, from its opening keynote to its closing panel. “From Cataloguer to Designer” was the title of the opening keynote, an excellent presentation by consultant Patrick Lambe of Straits Knowledge. He said that there are new opportunities for taxonomists, especially in the technology space, if they change their mindset and their role from that of cataloguers, who describe the world as it is, to that of designers, who plan things as they could be. The spread of greater understanding of taxonomies was a common theme of that panel. Looking to the future, the panelists’ shared predictions included greater use of linked data, taxonomy visualization, and text analytics. New trends and technologies were discussed in individual presentations, too.
4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS. B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media. In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketer’s plate, it certainly is not uncommon for details to be missed and corners to get cut. Some of the SEO best practices I see get missed: Optimization of key page elements (HTML titles, meta descriptions, etc)Cross-links between relevant content assetsShare-friendly icons and functionalitySocial media and traditional link building outreach Social Media Combined With SEO In Neolane’s Campaign Management Infographic Kaysha Kalkofen, co-founder of the St.