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Flume Trifacta 10 Hot Hadoop Startups to Watch CIO — It's no secret that data volumes are growing exponentially. What's a bit more mysterious is figuring out how to unlock the value of all of that data. A big part of the problem is that traditional databases weren't designed for big data-scale volumes, nor were they designed to incorporate different types of data (structured and unstructured) from different apps. Lately, Apache Hadoop, an open-source framework that enables the processing of large data sets in a distributed environment, has become almost synonymous with big data. With Hadoop, end users can run applications on systems composed of thousands of nodes that pull in thousands of terabytes of data. According to Gartner estimates, the current Hadoop ecosystem market is worth roughly $77 million. [ How the 9 Leading Commercial Hadoop Distributions Stack Up ] [ 18 Essential Hadoop Tools for Crunching Big Data ] Here are 10 startups hoping to grab a piece of that nearly $1 billion pie. 1. Headquarters: San Mateo, Calif.