Free Personality Test - Eerily Accurate - Learnmyself How to Write a Sales E-mail A couple of weeks ago, I explained How to Write a Convincing E-mail. That method works when you're asking somebody whom you already know (boss, co-worker, existing customer) to make a decision. Sales e-mails--the kind you send to prospects to see if they're interesting in a dialog--are quite different. Because you don't have a relationship with the recipients, you don't have the right to put much demand on their attention. My readers have sent me over a hundred real-life sales e-mails, usually with a complaint that they're not getting much of a response (as in less than 1 percent). What Doesn't Work and Why Based on my experience, almost every sales e-mail reads as follows: (Note: I've numbered each section to make it easier to critique; the numbers wouldn't be in the actually e-mail, of course.) Subject: AcmeHi [prospect name]! To understand why this type of letter doesn't get a response, let's look at it from the perspective of the potential customer: A Method that Actually Works
Six Funny Life Lessons Six Funny Life Lessons This was posted back in April, 2007. Shortly after, people liked it so much it got to the Digg front page. Lesson 1: Naked Wife A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. After a few seconds, Bob hands her $800 dollars and leaves. “Who was that?” Moral of the story: If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure. Lesson 2 A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp. Moral of the story: Always let your boss have the first say. Lesson 3 A priest offered a lift to a Nun. Moral of the story: If you are not well informed in your job, you might miss a great opportunity. Lesson 4 A crow was sitting on a tree, doing nothing all day. A fox jumped on the rabbit and ate it. Lesson 5: Power of Charisma Lesson 6 A little bird was flying south for the winter.
3 Tips for Ultimate LinkedIn Competitive Intelligence In my last post, I discussed gaining competitive intelligence in an online world. One clear way to achieve this is via social media. Facebook and Twitter were covered previously, but LinkedIn was not. This is because LinkedIn is a social network specifically built for professionals. As a result, it is full of tools and avenues you can utilize. There are a few ways to keep an eye on your competitors on LinkedIn. The top 3 techniques listed for you here: 1) Follow Trade Groups Trade groups provide a great feel for the industry overall. Secondly, look for opportunities to connect with key contributors in your trade groups. 2) Follow Competitors' Company Pages LinkedIn company pages thrive on follower engagement. Tomas Donovan compiled additional tips on using LinkedIn Company pages: Pay special attention to employee movements and trends. Pro tip: Make sure and update your personal settings. 3) Connect With Them This is a double-edged sword since competitors will also be connected with you.
How do you create a product people want to buy? « Unicornfree with Amy Hoy: Creating And Selling Your Own Products Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea!Build idea! Over the years, I’ve watched countless friends & acquaintances get stuck in this process. If you do make it to Step 6, though, you come face to face with the high probability of Hidden Step 7: Give Up, wherein you struggle to find a repeatable source of sales… and can’t. Lots of strategies have come out to “fix” this process. Get you past Step 3: Ship The Damn Thing more often, faster (“Lean”)Hopefully carry you from Step 6: Flail to actual sales, instead of the nearly inevitable Step 7: Give Up (“Customer Development”) Oofta. The real trick is to bypass this process entirely Because the original “process” (such as it is, formed of unconscious wishes and unicorn spit) is not valid. In 30×500, Alex and I teach our students a better way. And these will form the backbone of your success. Who am I serving? These are big questions, true. 1. You can’t ask “What do they want?” 2.
Using Social Media to Promote to Your Local Community? Do you want to influence your local community through the power of social media? Note: Oktopost is the only social media tool made specifically for B2B marketers, letting you see actual ROI for your social media campaigns.Get your 30-day free trial today The internet is awash with tips on using social media to generate global business – but the local consumers are often forgotten. Fortunately, online marketer Samuel Junghenn from Think Big Online has two great tips to help everyone that wants to use social media to promote their business locally 1. Local hashtags can be incredibly valuable in social media campaigns – as frozen yogurt shop Brooklyn Swirl recently demonstrated. 2. It’s also important to let your clients be heard. Discover Oktopost The only social media management software designed for B2B marketers! Learn More
Online Money Stories How to Market Your Business: The Different Approaches - Marketing the Midlands Last year, I had a new client on one of my marketing courses. At the end of the second session he said to the group that I was the first marketing person that he had met who he liked and thought was useful. He went on to explain that the marketing people he had met in the past were, as he put it, “a bit airy-fairy”. He then went on to say that were they had spoken of creativity and blue sky thinking, I had talked about proven approaches and measurable returns. Were they had discussed esoteric ideas, I had talked about how to market your business in a practical way. OK that story might seem a bit self-congratulatory but the only reason I told it is to highlight the fact that there are a number of different approaches in marketing. So which approach is the right one for your business? My answer is the one that produces the best Return on Investment (ROI) for your business. You won’t know the answer until you’ve trialled it and measured the response.
How to Memorize Verbatim Text If you are visiting from StumbleUpon and like this article and tool, please consider giving it a thumbs up. Thanks! Memorizing does not have to be as hard as most people make it. The problem is that most people only know how to memorize by reading the same thing over and over again. In this article we are going to focus on a technique that will let you easily: Memorize a speechMemorize the BibleMemorize linesMemorize Scripture At the end of this article is a Javascript tool that makes it easy to implement this method. Synapses and Neurons and How to Memorize In the simplified model of the brain in this discussion, we’ll be looking at neurons and synapses. When you remember something neurons fire signals down particular synapse pathways to other neurons which in turn fire signals to other neurons. Strong Pathways Synapses appear to exhibit plasticity. For example, consider remembering your home telephone number. Now consider a number that you will have trouble remembering.
Video Marketing Tools | Video Marketing Video marketing is foreign to many people today. How can I get started? How does it work? This article has been written to provide you with tips, tricks and ideas which come from the experts in the field. Do not be afraid of posting your videos. When you are using video marketing to promote your product or business it is important to have a good title. A video created for marketing has to be marketed too! Use colors that are appealing. Video marketing tools can seem like a difficult nut to crack. Have a video contest. Consider running a contest where your customers submit videos they’ve created for your company, and then run those videos periodically in place of your own. 3 Free Video Marketing Tools That Every Network Marketer Should Have In Their Marketing Arsenal “from adrianhines1, 2 months ago in How-to & DIY Video marketing is my favorite form of marketing to generate high quality leads and sales for my business. Who is your video for? Get others involved in your videos. See?
How to Persuade People Persuasion is one basic motive behind human interaction. Whether you are talking to yourself or talking to others, we constantly tune our mind and heart either to persuade ourselves or to persuade people around us. One can learn the art of persuasion by having enhancing their intrapersonal skills, interpersonal skills, interaction skills (communication skills), imparting skills (presentation skills) and influencing skills, one can learn the art of The 5 I's of persuasion:- Intrapersonal intelligence Interpersonal intelligence Interaction intelligence Imparting Intelligence (Presentation Skills) Influence Intrapersonal Intelligence "Intra" means within. Interpersonal Intelligence "Inter" means between two. Interaction intelligence Persuasive interaction intelligence include oral and written communication. Imparting Skills (Persuasive Presentation Skills) Influence Human influence can be broadly divided into subconscious and conscious influence. Related Articles:
How To Integrate Video Into A Robust Content Marketing Strategy Popular Today in Business: All Popular Articles Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. Know Your Audience Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. Know Your Reasons Why Why are you making the video? The core aim should be helping your audience, of course – after all, content marketing is about providing value. - New here? Script Your Video Accordingly When writing your script, focus on the benefits your audience will reap, rather than the features of what you’re selling (be it an actual product or simply your brand) – always keep the “what’s in it for me” idea at the front of your mind. Find the Right Presenter Make sure the person you put in front of the camera is somebody your audience will be able to relate to.