Infographic: SEO For Siri & The Mobile Search World It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers. The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.
Blurring the Line Between iPad and TV With the exception of the movie watching that people do on services like Netflix, a lot of Web video viewing is the entertainment equivalent of snacking — bite-sized sessions that last no more than a few minutes a day. In other words, it is totally unlike the hours that people spend plopped on their couches in front of their television sets. A San Francisco start-up called Remixation is trying to change that with an app for the iPad, Showyou, that is designed to answer the question: What’s playing on the Web? The app is a bit like a video-only version of Flipboard, the popular app that lets you browse content that your friends on Facebook and Twitter are sharing in an attractive, magazine-like format. Showyou sucks up all of the video clips from YouTube, Vimeo and elsewhere that friends share on social networks, displaying thumbnail images and titles from the videos in a grid format that is easy on the eyes. “This is more the I’m-going-to-turn-it-on experience,” Mr. In an interview, Mr.
New Google Tools to Make the Search Engine More All-Knowing When Google imagines the future of Web search, it sees a search engine that understands human meaning and not just words, that can have a spoken conversation with computer users and that gives users results not just from the Web but also from their personal lives. On Wednesday, Google showed a few steps it has taken toward making that all-knowing search engine a reality. The new tools, like voice search that seems to outdo Apple’s Siri, make Google more useful. Karen Bleier/Agence France-Presse — Getty ImagesGoogle’s new tool is being offered to a million users who sign up at g.co/searchtrial. Speaking at an event for reporters in San Francisco, Amit Singhal, senior vice president in charge of search at Google, called the announcements “baby steps in the direction of making search truly universal” and of building artificial intelligence into the search engine. “We have to do this very carefully, we know that,” Mr. Google also gave some astonishing statistics.