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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing
Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. Why is Facebook blue? Not highly scientific, right? So how do colors really affect us, and what is the science of colors in marketing, really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Being completely conscious about what color triggers us to think in which way isn’t always obvious. Black: Green: Blue: Clearly, every one of these companies is seeking to trigger a very specific emotion: When we feel compelled to buy something, color can play a major role.

Relationship Rules Human beings crave intimacy, need to love and be loved. Yet people have much trouble doing so. It's clear from the many letters I get that lots of folks have no idea what a healthy relationship even looks like. Because I care about these things, and care about the environments children grow in, I'm using this space as an attempt to remedy the problem—again. From many sources and many experts, I have culled some basic rules of relationships. Choose a partner wisely and well. Blog Digital | Le Blog Kinoa Thinking at the intersection of Einstein and DaVinci. | EdgeDweller At EdgeDweller, we understand and thrive on the fundamentals of growth and transformation. After decades of analyzing our own thinking processes and those of some of the most respected minds in the world, we have discovered how to refresh and reignite genius levels of creativity and imagination that we believe to be innate. As practitioners of genius thinking patterns we move fluidly from visual to verbal, balancing creativity with infrastructure and action plans to help you and your company perform at above industry average rates in the marketplace.. Susan Reed Susan Reed has helped launch more than 150 products and services for 122 brands representing more than 25 industries. A strategist, author and national speaker, Susan Reed specializes in high impact programs for corporations, strategic business units, nonprofits, individuals and small groups. Rick Anwyl “Making the nearly impossible a reality” is Rick’s contribution to EdgeDweller thinking. Tim Kirkwood Joy McCarthy, Ph.D.

Pourquoi leboncoin.fr est-il le premier site de ecommerce français ? Il faut le voir pour le croire. Le 1er site de ecommerce en France (selon les chiffres de Médiamétrie) en mars 2013 est Leboncoin.fr avec 17 millions de visiteurs uniques en un mois, ce qui le place à la 11ème position des sites les plus visités en France. Loin devant La Redoute ou Amazon (enfin, pas trop loin, quand même). La preuve que c’est pas parce qu’on fait un site design tout plein de fonctionnalités qu’on arrive à vendre plus et mieux que les autres. Avec ses pages marrons, genre papier-peint de ma grand-mère, son interface à la Microsoft des années 80 et ses annonces parsemées de fautes d’orthographes, le site français a réussi à devenir une institution nationale sans rien faire (ou presque). Alors faut-il copier Leboncoin ou s’en inspirer ? Une offre pléthorique Leboncoin, c’est en permanence des centaines de milliers d’offres publiées non pas par des chefs de groupe ou des chefs de rayons, mais par des particuliers. Une interface simple d’usage

Storytelling for citizen leaders and nonprofit organizations External Tip - 10 Advanced Photoshop Tutorials You Should See In this category we want to give you an advice to other great sites, where you can get a lot of very useful information, inspirations and materials. Here I collected 10 great Photoshop tutorials, which can help you to expand your skills. Create a Devastating Tidal Wave in Photoshop Create Quick Particle Effect on Photo via Custom Brush Options in Photoshop Create a Surreal Upside Down Mountain Painting in Photoshop Business Man – Awesome Black & White Tutorial Create A Human/Robot Hybrid In Photoshop Create a Vintage Memorabilia Poster Design a Awesome Supernatural Dark Scene with Fiery Effect in Photoshop How to Create Cityscape Concept Art Create a Water Girl Photo Manipulation Mixing with Splatter Brushes in Photoshop Create a Nebula Cosmolady in Photoshop – Tutorial

Le Publigeekaire : Blog publicitaire et geek The Forerunners Of Future Sexbots, Now ⚙ Co Since I’ve started tracking the story of sexual computing I’ve received many emails and countless tweets stating that while developers and engineers may be working on sexbots and other sexual technologies, no “normal” person would ever use such tech in their sex life. But now thanks to a few recent surveys we know that’s just not true. Here’s the first, as Alexis Kleinman writes for The Huffington Post: Nearly 20 percent of young adult smartphone owners in the U.S. between the ages of 18 and 34 use their smartphones during sex, and nearly 1 in ten U.S. adults who own smartphones use them during sex. While this survey was conducted with a fairly large sampling size of 1,100 people, it did not specifically ask respondents what they were using their smartphones for while having sex. And while checking your phone--or even using it to enhance your technique--in the sack is one thing, surely no one but a pervert would ever sleep with a real sexbot, right? Wrong. To put that another way: No.

To Infinite Scroll or Not to Infinite Scroll: Where We’ve Come So Far Today we’re delving into the most relevant facts on how infinite scrolling turned out to become such an acclaimed technique all over the web, and why, despite its popularity, it’s not yet all that widely adopted in web design. This feature appeared at a point in the history of the Internet when the amount of information to be presented on web pages increased, and the speed of connections allowed the reader to access and transfer information at greater rates. The question of infinite scrolling on web pages is one of the aspects involved in the user experience design, and isn’t as cut-and-dry as you might think. Beginnings and Popularisation At Google, it’s called continuous scrolling and can be also be referred to as endless scrolling. This technique is notably used in the news feed page on Facebook; the images search results page of Google and the Twitter timeline. hexaedro.eu takes advantage of horizontal infinite scrolling to illustrate evolution of mankind Why Avoid this UX Improvement?

Facebook Workshop: Optimizing for Nonprofits Perception . . . Something To Think About. . . Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went through the station, most of them on their way to work. 4 minutes later: The violinist received his first dollar: a woman threw the money in the hat and, without stopping, continued to walk. 6 minutes: A young man leaned against the wall to listen to him, then looked at his watch and started to walk again. 10 minutes: A 3-year old boy stopped but his mother tugged him along hurriedly. 45 minutes: The musician played continuously. 1 hour: He finished playing and silence took over. No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. This is a true story. The questions raised: *In a common place environment at an inappropriate hour, do we perceive beauty? *Do we stop to appreciate it? *Do we recognize talent in an unexpected context?

20 Logos We Love | Slideshow Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is made to the logo of a brand we love, collective protest is often the result. In a much-publicized case a couple of years ago, Gap unveiled a new logo that was widely maligned. Clearly we care about logos. Experts note there are at least three necessary traits: It must be distinct from other logos (especially those of competitors), instantly recognizable (imagine it on a neon sign in Times Square) and legible at all sizes (from billboards to mobile devices). A memorable logo might be deceptively simple. The 20 logos showcased on the following pages were thoughtfully crafted with unique characteristics and wit that lend them eye-catching appeal and longevity. Rectangular panels of varying opacities on this F-shaped logo mimic the "page-turning" motion employed by this digital service, which allows users to create a grid-based magazine of online content.

COLLECTIVE INTELLIGENCE It's also possible for groups of people to work together in ways that seem pretty stupid, and I think collective stupidity is just as possible as collective intelligence. Part of what I want to understand and part of what the people I'm working with want to understand is what are the conditions that lead to collective intelligence rather than collective stupidity. But in whatever form, either intelligence or stupidity, this collective behavior has existed for a long time. What's new, though, is a new kind of collective intelligence enabled by the Internet. Think of Google, for instance, where millions of people all over the world create web pages, and link those web pages to each other. Then all that knowledge is harvested by the Google technology so that when you type a question in the Google search bar the answers you get often seem amazingly intelligent, at least by some definition of the word "intelligence." The first was the average social perceptiveness of the group members.

Mobile Form Usability: Place Labels Above the Field This is the 2nd in a series of 8 articles on mobile usability that draw on findings from our mobile e-commerce usability report. On mobile, should the field label go to the left of or above the field? After completing a large-scale usability study of 18 mobile e-commerce sites, which included test subjects completing more than a thousand mobile checkout form fields, the answer is: above, with one exception. The Issues with Left-Aligned Field Labels on Mobile The main issue with left-aligned field labels relates to the smartphone display size and aspect ratio. Not being able to see their input caused trouble for numerous of the subjects during testing. This forced the subjects to fiddle around with the quirky text selection / panning tools. Given that spelling accuracy decreases on mobile (and the odds of validation errors therefore goes up) due to the tiny touch keyboards, having errors be this difficult to fix, let alone identify, is highly problematic. Label Above the Field

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