4 Ways to Improve Performance Marketing on Facebook Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process. Following these simple strategies, you can improve your performance marketing campaigns on Facebook. Image Courtesy of Pixabay 1. Ad Placement Matters Facebook advertisers typically place domain ads on the right-hand side of the page for placement purposes. It should also be noted that ads placed in a person’s news feed are about eight times more engaging than ads placed in the right hand column. The text outlined in red is an example of a traditional right-hand side advertisement. Image Courtesy of Flickr 2. There are a few different ad formats that can be used in a person’s news feed, but what will they do for your conversion rates? Photo page ads are designed specifically for the news feed. 3. 4.
How To Correctly Size Images For Social Networks How To Create An Effective Classroom Website 15.59K Views 0 Likes No doubt you have already have a classroom website or will be required to create one in the very near future. Here are some best practices and tools to help. Feeding the Content Machine: 6 Steps to Repurpose and Maximize Content Creation Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are also writing articles and trying to create content, because content is king, right? So how can you rise above the noise? How can you maximize every single content piece created to develop multiple pieces of content that can be interacted with differently and also increase exposure to other social channels? In this article I will share my Boost strategy, where I re-purpose and repackage articles 6 ways to feed the content machine. Here’s a summary of how the process works: Step 1: Create an Audio File Have you checked out SoundCloud yet? In Action: I created an audio version explaining Google’s Rank Modifying Spam Filter, which then became an article on my blog. Step 3: Create Custom Images
SocialNetworkStrategien / Social Media Marketing, Communityaufbau, Crowdsourcing für den Mittelstand & KMU - von Matias Roskos How to Create a Social Support Team Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to manage these conversations with little to no resources? Keep reading for tips on how you can create a free or low-cost social support team. Why You Need a Social Support Team The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care. For those who think their customers aren’t using social media, the 2013 Infinite Dial Report from Edison Research revealed that 62% of Americans have a social media profile on one or more social networks, up from 56% in 2012. Further, the number of casual social media users is declining. Research shows 71 million Americans have the social habit. Whether companies are ready or not, customer service requests on social media networks are coming. Create a Customer Expert Group Why does he do it? What do you think?
12 Ways to Get More Pinterest Followers Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers. 1. 2. 3.
Which Social Network is Best for B2B Marketing? Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. The Keys to Social B2B Victory When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. Audience breakdown of network.Target audience types.Content types by audience.Purpose of social network.Tone of network.Engagement levels of network. Google+ Google+ is becoming the next big social network for business. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. LinkedIn
15 Resources to Create Images for Social Media Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media? In this visual-centric world, it’s more important than ever to create high-quality sharable images. Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Find ways to use graphics on FreshTakeonContent.com. Visual Impact: How Photos Ramp Up Your Social Media Strategy: Vanessa Doctor goes over the advantages of using visuals in social media marketing in this Hashtags.org article. Find Photos Online There are many free and paid options to find images online to use with your social media posts. Take Better Pictures
3 Keys to Activating an Audience with Smarter Content Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. So what's all the hoopla about anyway? Before going any further, it's important to point out that the process described above is virtually indistinguishable from the process advertisers have followed for a hundred years. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing noise. There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. So what are the keys to effective content marketing? Know Your Audience When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content. Tell Stories
Social Image Resizer Tool Resize and crop your images for web use Today there are innumerable uses for photos and images on the web. Websites need favicon and content images, people need Twitter profile pictures and Facebook profile banners, others want to create custom-sized photos for other uses – the need is endless. To optimize images for web use, you likely need to resize, crop or change their file format type from the source image for their final use. There are many big, complex image manipulation tools available for such work, but not everyone can afford to buy Photoshop or even figure out how to do such simple tasks in its cluttered, confusing user interface. Internet Marketing Ninjas is pleased to offer just such a tool for webmasters, social media fans, and everyone else who wants a simple tool for work with images for the web. Favicon Generator to Crop Images for Twitter, Facebook, and More Tool To use to free online image editing tool, simply follow these instructions: Rerun this Tool
Extend Image Value by Tagging with Rich Content advertisement Image tagging is a popular new way to make pictures on a website more informative and engaging for users. Now, website owners and designers can bring that engagement to their own images with the iPicture jQuery plugin that allows users to create interactive image walkthroughs that use the pictures already one their websites. iPicture makes it incredibly easy to overlay little tooltips and hints on top of the image, which will appear to viewers as small circles with a + sign in the middle (see image below). When users scroll over these icons, they’ll see additional information that comes in the form of various types of rich content, such as HTML, photos or even videos. The plugin is easy to integrate into a website and can be customized and extended using CSS. inShare1