Mobile Marketing, How to Get Started Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jamie Turner , co-author of the book Go Mobile . Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers. You’ll learn what tools to use and the difference between mobile websites and mobile apps. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download You can also subscribe via iTunes , RSS , Stitcher or Blackberry . Mobile Marketing Make sure you're mobile-ready.
5 of the Best Social Media Campaigns from 2012 A lot happened in the Social Media world in 2012, especially when it comes to campaigns run by well known companies. Here are 5 of my favourite social media campaigns from 2012. 1. Nike at the Olympics The Olympics was heavily documented in every country all over the world. Not only did Nike have the “make it count” campaign, they also used #findgreatness to counteract the millions of pounds Adidas spent on #takethestage. Reports showed that more than 16,000 tweets associated the word Nike with the word Olympic compared to 9,295 for Adidas. 2. Cadbury is always one of the first well known companies to turn to Social Media to attract attention and their way of celebrating 1M Facebook fans was no different. As a test to see what their users would engage with, Cadbury decided to build a giant Facebook ‘like’ thumb out of pieces of Dairy Milk. They used teaser ads to build up to the event and then live streamed from a studio with user-generated content and photos. 3. 4. 5.
How to Know If Your Blog Is Producing Quality Content or Not? You might have heard that - Content is King. So you may ask yourself a question- What this king looks like? We often hear that we should be writing Quality content instead of focusing on Quantity because Google loves Quality not Quantity. I always heard this during the starting days of my Blogging journey and believe me I was like – What the hell is quality content? This happens with most of the newbies; i.e. they can’t determine the quality of the content. But why should we bother about the quality of our content? The answer is simple – Because people love it + Google loves it. So writing quality content gives you loyal readers as well as high SERPs. So, How to check the quality of our content? Well, there is no such tool to check the quality of your blog content but you can get an idea about your content. 1. Google has the solution to every problem. Page Views: Track the number of page views on your site. Bounce Rate: Keep track of bounce rate of your blog. Avg. 2. 3. 4. 5.
Killer Facebook Fan Pages: 5 Inspiring Case Studies Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter. When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page. However, very few are using them well. Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. The fan pages that are doing it right are the ones that are actively engaging with their fans. 1. The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. 2. The Coca-Cola fan page seems generic at first glance, but upon closer inspection it is really a testament to the brand's commitment to user participation. 3. 4. 5. Conclusion
Marketing Reboot, Are You Ready to Change? Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mitch Joel, author of the book Six Pixels of Separation and the podcast with the same name. Mitch shares how technology will change the way we market our businesses in the future. You’ll learn the most important trends and how they will impact your marketing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Listen now: Play in new window | Download | Embed Marketing Reboot
How Charities Are #FindingTheGood With Facebook Pages Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com. When Facebook first launched, we joined any and every Group we received an invite for. The explosion of Pages has created a lot of useless Fanning opportunities, but tucked away amongst these hastily created Pages are those that not only promote a worthy cause, but utilize the power of Facebook and the tools available to Page administrators. Here are four you should Fan, whether you support the cause or just want some tips on building a better Facebook Page. Have your own favorite Page to add? 1. Let’s face it, one of the main things we all do on Facebook is flip through photos. The ASPCA has capitalized on that and created a Page that inspires Fans to upload their own images to the Fan gallery. Granted, the ASPCA has the added advantage of cute and cuddly subjects that just beg to be photographed. 2. 3. This is an underused feature that the Susan G. 4.
26 Ways to Create Social Media Engagement With Content Marketing Are you looking to create content that engages? Does your content connect with people and encourage them to engage? In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips. #1: Authors Matter Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Creating good content is important for social media engagement. We’ll talk about more specifics as we go down the list. #2: Blog as a Spoke in the Wheel A blog provides an opportunity to discuss a topic in-depth. Kristi Hines offers these helpful tips for blog content: Is your blog’s content meeting your customers’ needs and expectations? #3: Curate Selected Content In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice. Content curation is defined as “the process of finding, organizing and sharing online content.” #4: Data Provides Direction Step 1: Step 2:
FoundIt 11 Tips I Gave to Marketers this Morning Date / / Category / Events, Marketing Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab coat, which is always fun). While looking through the show’s program guide, I discovered that I was also supposed to be on a panel today! The description read something like this: Bill Hunt and Rand Fishkin will give away their best tips for advanced marketers, and take questions from the audience. 60 minutes Well, crap. For the last 6 years of my career, I’ve been pretty good at stuff like this. And that’s probably OK. Hence, I sat down at breakfast this morning and wrote out some tips that I thought, perhaps, would resonate. #1 – Never forget you’re building a brand. Online marketers sometimes forget that every interaction with their company is creating a perception. And if your brand/company/site doesn’t have an amazing story to tell? #3 – Don’t rely exclusively on ROI you can quantify ’nuff said.
Social Media Training Course & Workshop London Marketing Tom Media is a Chartered Institute of Marketing (CIM) Accredited Study Centre and for over 6 years we have delivered Social Media Marketing workshops to private and public sector organisations, local and national Government, FE & HE colleges in England & Wales. In this time over 500 people have attended our workshops and discovered how social media could be used within their organisations. Our courses are delivered from 9-10, Portland Place in the heart of London (Regent's Park and Oxford Circus are both near). Workshop numbers are limited to a maximum of 10-12 and delegates are welcome to bring along their own laptops as free wi-fi access is available throughout the day. Course Overview This 1-day course is aimed at giving attendees a good foundation in the world of social media. Modules Social Media Themes - Our first session will tackle the key concepts of Social Media and look at how it differs from other forms of marketing (both online and offline). Cost Discount Testimonials
7 Essential Tools for Publishers Although you can be very successful with your blog without using a lot of tools, there are some tools that will make it a lot easier. I discuss 7 tools that will help you become more organized and efficient and grow your blog at a quicker pace. 1. Start with your Platform To build a successful blog you need to start off with a good foundation. At this stage you need to have your blog supported on mobile devices. A responsive theme means that your website will automatically adjust in size to suit the dimensions of the device. A mobile website is a new site that is developed specifically for a mobile site. 2. Editorial calendar software provides a place to plan out and schedule your content and flesh out your ideas. Betaout is software for an editorial calendar and it’s free for up to 3 users. It has functionality which is suited to a large organization but it can also be used as an individual or small team. 3. Google is still a very important part to driving traffic to your website. 4. 5.