Resources So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. A quick note before you read the rest of the resources section. But good news: it’s easier than you think. The jeffbullas.com blog is hosted by Bluehost Web Hosting. The first thing you can do is to go to Bluehost and register your domain. Launching your blog is one thing but making it visible to the world is another. Step 1: Social Media Marketing So you have your WordPress blog setup now. Let’s get started with social media marketing Twitter Twitter is often underestimated and you need to use tools to help you reach its potential. Twitter Tools Twitter needs tools to help you manage and control the tweets. Facebook Facebook is the largest social network on the planet. Facebook Tools Heyo’s free contest builder helps you capture emails from Facebook with drag and drop contests you can customize without coding. Facebook Training Facebook Influence by Amy Porterfield. LinkedIn LinkedIn Training Pinterest 1.
6 Simple Photo Tools for Creating Social Media Visuals Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy? If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics. In this article, I’ll show you 6 easy tools that will help you create compelling graphics for social media. #1: Use PicMonkey’s Online Photo Editor to Take Your Images From Good to Glorious PicMonkey‘s free option has a wide variety of frames, special effects and font types to choose from. With a touch of a button, you can crop and resize your photo, and add text to your images. Choose from a wide variety of free fonts on PicMonkey to create appealing images like this one with PicMonkey. The paid option offers additional features that include more frames and photo effects. PicMonkey is a great solution for all types of social media images. Final Thoughts
How to Create a Custom Twitter Background [With Video!] Face it -- a company Twitter profile is incomplete without a custom Twitter background. Users who stumble across your profile will expect to see some basic branding such as company name, logo, and URLs to lead them to other useful information. Chances are, you have access to some design software somewhere in the office, and trust me, you don’t need a creative team to execute this simple task. Don’t shy away from creating a background for your individual, personal Twitter account either! Step 1: Setting the Right Measurements Open your design software, and create your new background using the following measurements: It’s important to note that Twitter backgrounds will not scroll down as users scroll down a profile page. Step 2: Define Your Design Space A blank canvas should now appear on your desktop. Step 3: Choose a Background Color/Image Color in the entire canvas with one color. Step 4: Add Your Text Step 5: Save Your File Correctly
Top 100 Facebook Fan Pages Making the case for public engagement This Involve and Consumer Focus Toolkit demonstrates how to make the case for engagement using monetary terms. There is a substantial amount of anecdotal evidence in support of public engagement and some case study evidence showing that the value of engagement, if done well, is more than the upfront costs. But there is little hard data to effectively express the benefits of engagement in cash terms. It has never been more important to be able to make this business case. The UK has recently experienced the most severe recession since the 1930s and public spending will continue to be cut heavily in the years to come, and engagement professionals will need to articulate the value of their work in economic terms. This practical Toolkit will help users understand and make the business case for engagement and present it to internal and external audiences. It is aimed at those who manage, design, deliver, plan or commission public engagement projects. Download the toolkit:
Free Link Building Tools from BuzzStream Use our free tools to find link opportunities, conduct link research or automate link building tasks. Free Tools Email Research ToolEnter a name, company and website and this tool will generate Google searches to find their email address. Link Building Query GeneratorAutomatically creates link building search queries to help you find link opportunities. Extract Descriptive Text from a URLTakes a list of URLs, extracts the descriptive text at the end of the URL and saves the list as a CSV file (e.g., turns www.abc.com/programs into "programs"). Tools for BuzzStream Subscribers Link BuzzmarkerTurn a web page into a link contact for link building campaigns. Influence Evaluation ToolImport a list of domains and BuzzStream collects key metrics for all of them (e.g., PageRank, mozRank, unique visitors, cache date, site age, inbound links, etc.) List BuilderFilter contacts to build outreach lists.
How to use the New Flickr for Search Within hours of the announcement of Yahoo!'s blockbuster purchase of Tumblr for $1.1 billion, they made another bold announcement that probably made a lot more users happy. Flickr, one of the most popular web services for sharing, storing and organizing photos, just got bigger and better. What's New First, the entire site has received a beautiful overhaul. Second, every user has received an upgraded account to a full terabyte of storage space, and images are stored in full resolution. There are also some changes to paid accounts, namely, a new structure and pricing for Pro accounts. Using Flickr The new Flickr Home features the most recent images from your contacts in a large left column. Click on You in the top menu, and you'll see your new profile page and photostream. Just above your photos, to the right, there is a Slideshow button that will automatically go into full screen mode for a beautiful presentation of your most recent images. Photo Search Image courtesy of Rocorocks, Flickr.
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. Fast forward to today: Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form -- their information (Name, email, and username) is already pulled into the card. They literally just have to hit "Submit" on the Card's call-to-action. The Lead Generation Card is exclusively available as a feature of Promoted Tweets (a paid feature of Twitter Ads). Here’s what it looks like, courtesy of the Twitter Advertising Blog: So cool, right? How to Create Twitter Lead Generation Cards Want to get set up a Lead Generation Card for one of your Promoted Tweets?
A marketer's guide to collecting and analyzing data By Kristin Piombino | Posted: January 13, 2014 Do you use data to support your marketing campaigns? How much data do you collect about your customers? Does thinking about data make you nervous? If so, you're not alone. One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don't use data to personalize their marketing campaigns. Employees don't have the right skills or training (32 percent). To master data in your organization, the graphic recommends following these steps: 1. Collect information from social media, website analytics, ads, email promotions-everything you can get your hands on. 2. Select one person to manage how the company collects, stores and analyzes the data. 3. Share the data across departments so the right people can review, analyze and use the information. 4. Keep an open mind and be willing to make changes to better fit your customers' needs. (View a larger image.)
The "Three A's" of Nonprofit Social Media Engagement Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that's now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds." This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each: 1/3 of posts should be about you or your brand1/3 of posts should be about your industry, with content from an outside source1/3 of your posts should be personal interactions While this formula works for most individuals and businesses, it's curiously and uniquely inadequate for nonprofit organizations. Find out below how you can apply each of the three As in your organization's social posts and updates. 1) Appreciation A primary focus of your brand's social media accounts should be donor appreciation. By putting donors on display, you allow them to publicize their philanthropy.
Top 10 Logo Design Software To Help You To Design Logo By Yourself Nowadays the importance of custom logo design cannot be really underestimated. It is one of the best ways that can help in marketing a brand and so a lot of companies have started indulging in logo designing. Once your company has a great logo, it creates a good impact on the consumers. Logo is a good way of creating an identity as customers can relate to a particular brand. People recognize a brand through their logos all over the world. While designing a logo, there are two essential things that should be kept in mind. There are a number of logo design software that will give you lot of prepared icons to use. 1. Page Plus X6 creates logos (including custom logo design) that look great in print and digital publishing. 2. It is considered as one of the best among logo design software. 3. With this software, the process of logo creation becomes very simple. 4. 5. 6. 7. 8. Do you want to create a free custom logo availing the option of about 20,000 design elements? 9. 10.
10 Important Google URLs That Every Google User Should Know What does Google know about the places you’ve visited recently? What are your interests as determined by Google? Where does Google keep a list of every word that you’ve ever typed in the search box? Where can you get a list of Google ads that were of interest to you? Google stores everything privately and here are the 10 important links (URLs) that will unlock everything Google knows about you. They are hidden somewhere deep inside your Google Account dashboard and they may reveal interesting details about you that are otherwise only known to Google. 1. passwords.google.com 2. www.google.com/settings/ads 3. www.google.com/takeout 4. support.google.com/legal 5. google.com/maps/timeline 6. accounts.google.com/SignUpWithoutGmail 7. history.google.com (Google searches) history.google.com/history/audio (Voice searches) youtube.com/feed/history (YouTube searches and watched videos) 8. www.google.com/settings/account/inactive 9. myaccount.google.com/security 10. google.com/android/devicemanager
Your Simple Guide to Launching a Twitter Advertising Campaign So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons, and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. How Do Twitter's Advertising Options Work? Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style. On the other hand, Twitter's ad interface also leaves something to be desired (remember how we mentioned pros and cons?). That being said, setting up a campaign is easy, as long as you know what you are looking for. Decide What You Want to Promote I want to promote my account! I want to promote my tweets!
Why social media is getting even more expensive For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. Sure, there aren't usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. 1. 2. 3. 4. 5.