Google: Improve Your Site's Rank by Building High-Quality Sites, Not Links For years webmasters have been following one of SEO’s golden rules: get lots of quality backlinks in order to help your site get top rankings on Google. And over the past couple years this is become a lot more tricky as Google began penalizing sites with poor quality backlinks. As a result, many webmasters have shifted a lot of their work from link building to creating quality content that visitors want to share, and now Google has updated their Ranking help article to reflect exactly this. First spotted by Erik Baemlisberger, the article now states: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. Previously, the article stated: In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. "I wouldn't put too much of a tunnel vision focus on just links," Cutts said.
How To Write Good Web Page Titles - My Top 9 Tips | SEO Page Titles are too often over looked or have little to no effort put into them. Even those that write really good content for their website usually finish then just strap on a Page Title and publish it. Page Titles are actually EXTREMELY important, yes I dared to capitalize that and make it bold, Why? Why Page Titles Are Important When your web page shows up in the search engines the Page Title is the main heading shown (and the link to your web page) so you need to make sure it pulls in people and entices them to click on it. With how much content there is on the internet and loads more being added every day you really need to right good Page Titles to help put your content above the rest. Now let’s look at how to go about writing good Page Titles, here are my Top 9 Tips to help you write better Page Titles; 1. A good length to aim for would be up towards the 70 character mark, that is about the max length that search engines will show. 2. 3. 4. 5. 6. 7. 8. 9. Finally Finished
Are You Making These 5 Basic SEO Mistakes? Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. 1. Your Site Can't Be Crawled The biggest mistake, according to Cutts, is having a site that isn't crawlable – or not having a domain at all. Google uses web crawlers (a.k.a., bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises surfing around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site, then click the "Text-only version" link). 2. Do your pages use the words people search for? The solution: include the right words on the page, Cutts said. 3. Are you too focused on link building, and not enough on making compelling content and marketing your site? 4. 5.
10 Killer SEO Landing Page Tips When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: Connect with intent: Offering a user what they expect.Resolve (initial) user query: Answering their initial query.Engage the user: Sending user signals to search engines.Drive further user engagement (if necessary): Additional signals to both users and search engines. A searcher intent to site content engagement scenario I call "CRED". Connecting 1. The first thing users notice is content structure, headlines, headers, bolded elements, graphics etc. 2. Resolving 3.
SEO Basics: 8 Essentials When Optimizing Your Site Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy: "Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said. What is SEO, Exactly? 1. 2. 3. 4. What defines a conversion for you?
4 SEO Tasks Small Businesses Must Do Every Month On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site SEO poorly or not at all, leaving large amounts of search traffic and potential customers on the table. The lack of small business on-site SEO is more about discipline, time management, repetition, and know-how. Here is a simple four-step approach to building high-value traffic through on-site SEO that should be repeated twice per month (minimum) on every small business website. 1. Every website page should be positioned to catch existing demand as SEO (generally) doesn't create demand. When a small business is just starting, it's important to pick keywords that are easy to rank on until you see some results. 2. Regardless of the medium, the content needs to be compelling. 3. 4. Conclusions
On-Page Optimization Tool This web page optimization tool analyzes existing on page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimization. This on page optimization tool is helpful for analyzing your internal links, your meta information and your page content in order to develop better onpage SEO. In the guide below, we’ll explain how to maximize the potential of this free SEO tool to improve your website’s on page SEO. Using the On Page Optimization Analysis Free SEO Tool The words used in the metadata tags, in body text and in anchor text in external and internal links all play important roles in on page search engine optimization (SEO). The On-Page Optimization Analysis Free SEO Tool lets you quickly see the important SEO content on your webpage URL the same way a search engine spider views your data. Use this free Internet marketing tool to run an SEO onpage optimization analysis on your website URLs. Rerun this Tool