NOTCOT.ORG Coroflot — Design Jobs & Portfolios Faith Popcorn's BrainReserve 55 E 59th St New York, NY, 10022 United States itdept@faithpopcorn.com Faith Popcorn's BrainReserve Info Search Home Cart - 0 items s Trend Briefing covering "7 Consumer Trends To Run With In 2014" Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). Indeed, GUILT-FREE STATUS will be the ultimate indulgence in 2014. Known by all. Visibly guilt-free. Warning: this trend is NOT about GUILTWASHING. Tesla Guilt-free status symbol goes global The Tesla Model S sedan luxury electric vehicle began shipping to Norway, Switzerland and the Netherlands in August 2013, with right hand drive models scheduled for March 2014. Nudie Old jeans become limited edition rugs Liberty United Firearm jewelry fights gun violence (BBMG, GlobeScan and SustainAbility, October 2013)
Trend Observer 2014 : apprendre à vivre dans un monde hybride Les enseignements de l’édition 2013 en vidéo « Bistronomie », « freemium », « hubot », « phablette », « flexitarien », « mook », « vapotage », « sexting »… Les mots-valises se sont multipliés ces dernières années de façon spectaculaire. Cette floraison lexicale ne tient pas au hasard. 1. Une santé moyenne qui ne cesse de s’améliorer, une espérance de vie qui monte en flèche, une assistance technologique de plus en plus répandue (un Américain sur cinq surveille aujourd’hui sa santé grâce à un terminal technologique) : notre rapport au corps est en train d’évoluer fortement. La première conséquence qui en découle est psychologique : nous nous sentons de moins en moins « vieux ». Une autre conséquence de ces évolutions est physique. Les frontières entre la vie et la mort sont, elles aussi, en train aussi de bouger. D’ailleurs, l’évolution de la recherche et de la pratique médicales est un bon exemple de l’effacement des frontières que nous sommes en train de vivre. 2. 3. 4. 5.
Glasgow University Magazine JWTIntelligence While researching our latest report, “Meet the New Family,” we spoke to Kathy Sheehan, who has global responsibility for GfK’s consumer trends services. Sheehan spoke to us about how and why families are changing and how marketers can respond. “You have all types of new and not-so-new family formations becoming more common,” she told us, but also noted, “It isn’t that family is less important or that the notion of family is going away. From our research, it looks like the shape and definition of family is changing rapidly. [Family] is changing so quickly, and when you think demographically, demographics traditionally tend to be pretty slow moving and easy to predict where they’re going. The notion of family is ever more important. We see family is still relevant because that’s [people’s] priority, spending time with family. The traditional or the conventional family—a mom, dad and 1.x kids—is demographically no longer a majority in the United States.
We. Watch. Retail. - RetailWatching David Report Copenhagen Institute for Futures Studies