The Customer-Value Canvas v.0.8

I've been thinking about "plug-ins" that complement the Business Model Canvas for a while. One concept that I've been looking at more closely over the last few weeks is the invaluable "jobs-to-be-done" approach. I tried to turn it into a visual approach like the Business Model Canvas (BMC). Update: the final outcome of the Value Proposition Canvas can be found in this post. The result of my endeavor is a prototype conceptual tool, the Customer Value Canvas Map v.0.8. Relationship between BM Canvas and Customer-Value Canvas Map v.0.8 To explain the Customer-Value Canvas Map bit by bit and show how it relates to and complements the Business Model Canvas I used a series of annotated screenshots of our upcoming Business Model Web App called Strategyzer.com. The first screenshot simply illustrates how I started to map out a business model, notably by adding sticky notes to the Customer Segment and Value Proposition part of the Business Model Canvas. Example How it all started

TechCrunch Berlin StartupBootcamp and Campus Party Registration Open If you’re in the business of tech startups and entrepreneurial spirit in Berlin, there’s a lot coming up that you might want to try. Today, Telefonica and O2 have opened up their European Campus Party and Startupbootcamp has announced that it will be hosting its Mentor Kick Off Event. Campus Party started in 1997 as a way to bring together bright technical minds in Latin America and Europe. This year’s event in Berlin runs from August 21-26 and promises to be a week-long 24 hour tech fest for ‘Campuseros’. In the past 16 years, the people who attended the first Campus Party have grown into a global community of over 180,000 with annual events taking place in Sao Paulo – Brazil, Bogotá – Colombia, Quito – Ecuador and Mexico City – Mexico. The Berlin event this summer will take place at the historic former airport of Tempelhof. If you want to attend for free, the event is running a competition to collect ideas that will lay the foundation for “re-typing Europe’s source code.”

Verint Advances Voice of the Customer Analytics Portfolio Verint® Systems Inc. (NASDAQ: VRNT) today announced a series of enhancements to its market-leading Voice of the Customer Analytics™ portfolio. Among the advancements to its Vovici™ Enterprise Feedback Management™ (EFM) software is the all-new “Insights” module. Its capabilities introduce embedded text analytics and interactive dashboards to the company’s award-winning EFM solution, supporting Verint’s strategy of enabling organizations to drive operational excellence and optimize the performance of their enterprises via the multichannel voice of their customers. “World-class companies deliver memorable customer experiences by providing continuous intelligence to employees who can make a difference,” says Greg Stock, senior vice president, enterprise feedback management, Verint. Available this month, the new and enhanced features in “Insights” provide powerful, integrated text analytics capabilities that enable users to: About Verint Enterprise Intelligence Solutions

The App town. A journey among Berlin start-ups – Part 1 Today Daniele Montemale, long-time Berlin resident, tells us about what’s going on with the tech start up scene, and why the city’s becoming the California of Europe. There are many Berlins. The Berlin with the wall, the one after the wall, the one with 19 underground lines. There are more than 100 tech start ups, and the number keeps on growing, as well as the amount of venture capitals that come to the city and invest big money. Social networks, e-commerce, social game, app, social app. There’s Zalando, leader in Germany and France in the online sale of shoes and fashion items, with a €120 million revenue in 2011 (only in France). The Copyright laws are pretty tight in here, sometimes it seems a bit like China. But Sound Cloud – a.k.a “the Youtube of music” – doesn’t seem to have problems: 10 million users and a $50 million funding just last month. Wimdu is another interesting project: a portal where users can rent any sort of flat or house in the world.

Alt statt neu – eine Trendwende? | enterprise-business-integration.de Bis vor Kurzem galt eine ganz einfache Devise. Wer mit seinem Unternehmen nach den Sternen greifen wollte, der stellte junge und engagierte Arbeiter ein. Um diese zu finanzieren und gleichzeitig effizient zu bleiben, mussten dann eben die älteren Mitarbeiter aus dem Konzern oder dem Betrieb entlassen werden. Offenbar fuhren Unternehmen damit jahrelang gut. Natürlich hat aber auch diese Seite einen Haken. Das Unternehmen ist sich sicher, dass beide Seiten von solch einer Entwicklung profitieren können. Bleibt der aktuelle Trend erhalten, so würden bis zum Jahr 2030 ca. sieben Millionen Fachkräfte fehlen, da sie bereits in Rente gegangen sind und keine Fachkräfte nachkommen. Foto: Unbenannt von desbyrnephotos; CC-BY