8 Types of Twitter Cards Businesses Are Using Do you know what a Twitter card is? Do you wonder which one is a fit for your business? Twitter cards enrich your tweets with additional content, media and calls to action. In this article I’ll share eight types of Twitter cards, how to install them and their analytics options. #1: The Summary Card If your business has a blog or any page devoted solely to information, then you need the summary card. There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image. If you have a global audience, @Google‘s tips for internationalizing homepages is worth reading: Search Engine Land (@sengineland) May 13, 2014 It also includes three ways to click over to the article: the image, the post title and the View on Web link. #2: The Photo Card The photo card is great for any business or website featuring art or photography. Twitter photo cards showcase photos and art. #3: The Gallery Card #4: The App Card
How to Use Twitter for Business and Marketing Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results. About Twitter Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow (subscribe) to your Twitter account, and you follow other people. How Twitter Is Unique In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Facebook: A tweet is like a short Facebook status update.
Essential Twitter Marketing Resources: A Complete Guide How to Optimize Your Twitter Profile for Mobile Users Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users. Why Optimize Twitter for Mobile Views? Current Twitter data confirms that 80% of Twitter users are on mobile devices. Find out how to optimize your Twitter profile for mobile views. Additionally, past data from Twitter shows that users who primarily access Twitter from a mobile device are 79% more likely to be on Twitter multiple times a day and are 44% more likely to click on links. #1: Extend Your Branding to Twitter Use the same color scheme and logo design from your website on your Twitter profile. When you do, you make it easier for your followers, prospects and customers to find and recognize you. #2: Design Images Carefully
8 Twitter Tools to Improve Your Sales Do you use Twitter to sell products? Are you looking for useful Twitter tools to help you sell? In this article I’ll share eight Twitter tools that help you analyze data, gain insights and boost sales. The result: you’ll improve your marketing campaigns and keep your customers coming back for more. Find 8 Twitter tools to improve your sales. #1: Create Twitter Coupons Everyone loves a deal! To launch exclusive deals via Twitter, use social coupon platform TwtQpon. With TwtQpon, you can create three types of online coupons on Twitter: percentage online, money discount online and free product in-store. Here’s how TwtQpon works: Design a TwtQpon for your ecommerce store and launch it.The coupon appears in the Twitter feed of your followers and alerts them for the items you are selling. Use TwtQpon to create percentage online, money discount online and free product in-store coupons. Plus: #2: Target Local Customers Targeted advertising is the heart and soul of every marketing campaign.
How to Improve Your Tweets Using Twitter Analytics Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing. Find out how to improve your tweets using Twitter Analytics. #1: Gather Twitter Activity You don’t need to create Twitter ad campaigns to access the data in Twitter’s native analytics tool. If you have a Twitter account, then you have a Twitter ads account. The first time you log into Twitter ads, set your country and time zone. Once logged in, go over to Analytics and then scroll down and click on Tweet Activity. Once logged in, you’ll see your tweets, as well as the number of impressions, engagements, link clicks, retweets, favorites and replies over the last 28 days. Now, change the date range. Adjust the date range to view 92 days of data, the maximum allowed. #2: Export Twitter Data
How to Use Twitter Campaign Reports to Improve Your Twitter Ads Are you using Twitter advertising to promote your business? Would you like to improve your advertising on Twitter? Twitter’s new campaign reports help you understand how users engage with your paid content. In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience. Why Use Campaign Reports? Effective advertising goes beyond the actual marketing campaign. Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads. Find out how to use Twitter Campaign Reports. Some of the benefits include: Multiple data breakdown for extensive analysisReport segmentationMetrics clustered in groups for easy readingInteractive trend chart Here’s a guided tour of the Twitter Ad Reporting platform. #1: Navigate the Main Dashboard Twitter’s campaign report dashboard displays automatically when you log into your advertising account. Chart Area Detailed Reports Audience Segments
14 Ways to Make Your Twitter Updates More Creative Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. Find 14 ways to publish more creative Twitter updates. #1: Questions Tweet out a straightforward question that’s easy to answer and you’ll likely see a jump in engagement. When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there’s a hashtag). Fill-in-the-blank tweets encourage engagement. Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. Another option is to ask followers to choose between two things. Asking fans to pick one or the other is a quick way to get retweets.
Twitter Small Business Planner: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces New Small Business Planner: “A mobile app full of tactical guidance for small- and medium-sized businesses (SMBs) in North America, the UK and Ireland.” “Visit the App Store or Google Play to download the Twitter Small Business Planner today.” Google Ads Rolls Out New Report in AdWords: This new report will show “you how your ads perform when they appear with automated extensions.” SlideShare Announces Haiku Deck for SlideShare: “SlideShare users can quickly and easily create compelling visual presentations and share them directly with [SlideShare’s] community of more than 70 million people, through a special integration with Haiku Deck.” Twitter Makes It Easier to Tweet: “You can now compose new tweets at the top of your home timeline.” New updates to follow: What do you think?
Twitter Marketing: How to Succeed on Twitter Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? To learn how to successfully market your business using Twitter, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. Listen to Mike talk with Mark W. Mark explores what you need to know about using Twitter for your business. You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you’ll discover in this show: Twitter Marketing
6 Ways to Improve Twitter Engagement With Psychology Principles Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience. Learn 6 ways use psychology to improve twitter engagement. Why? The methods used to construct language and motivate customers often stem back to basic psychology, which is something used to persuade, engage and influence buyers. For example, using rhetorical questions at the start of Twitter ads or general “sales” tweets might work well for you. Here’s how you can improve brand recognition, catch the attention of more users and increase the number of clicks, retweets and favorites that your tweets receive. #1: Take Advantage of the Bandwagon Effect Humans are innately social beings; we’re born with a powerful psychological need to belong.
How to Remarket Twitter Users With Tailored Audiences Are you remarketing to people with Facebook or Google? Did you know you can do the same thing with Twitter? Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign. Find out how to remarket with Tailored Audiences on Twitter. Why Twitter Tailored Audiences? Twitter tailored audiences are the equivalent of Facebook’s custom audiences. This option makes the platform much stronger. While tailored audiences are great for targeting people you already know, such as your customers or newsletter list, the real power comes from targeting new interactions with very specific audiences. The key to success: collect data to create the right tailored audience and then market to them. Tailored audiences allow you to target ads based on email addresses, Twitter handles and user IDs, mobile app IDs and phone numbers.