Nexway, leader de la diffusion digitale vous aide à développer vos ventes en ligne. ZOPIM (live chat) Photo Fakery Tackled By FourMatch: Software That Tells You When The Camera Lies Fourandsix Technologies has launched FourMatch, a software extension for Photoshop CS5/CS6 that analyses the authenticity of JPEG images. The software doesn’t analyse the image itself — those abilities will be coming in later tools — but rather sifts through the file metadata to determine whether it matches the original image capture. Playing around with the veracity of images — to make it look like you’re best buddies with Justin Timberlake, say, or to add one more missile than you actually have in your arsenal — has of course never been easier (although fake photos are pretty much as old as cameras, as Fourandsix’s fascinating Photo Tampering Gallery underlines). The startup, which is currently self-funded, sees a market for its fake flagging software in law enforcement — combating crimes such as child exploitation — and for legal professionals. FourMatch is available immediately via the company’s website — and is being priced at $890.
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Shopping Cart Page Checklist: 16 Things I Look For Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker shock,” a desire to comparison shop, or they simply were not ready to purchase yet. We discussed ways each FUD (fear, uncertainty and doubt) could be addressed on your shopping cart page, with a promise to cover the design and usability goodies as a follow up (i.e. this post!) While there’s no recipe for an “ideal” shopping cart page, there are elements I look for when reviewing a site – both “must haves” and “nice-to-haves.” Must Have Shopping Cart Page Features 1. The cart summary is the customer’s last review before initiating checkout. Believe me, customers will blame you for an error before considering they may have made the mistake. 2. Don’t laugh. 3.
Crazy Egg - Visualize where your visitors click Over 200,000 businesses Convert Better with Crazy Egg, The Original Heatmapping Technology A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. Because Google Analytics & Site Catalyst Leave Questions Unanswered, Trust Crazy Egg Visualizations to Help You Understand Your Users. Wouldn't you like to fill in the gaps left by analytics… without A/B testing every little assumption… and without breaking the bank on in-lab usability studies? Heat Maps: At a glance, see the hotspots on each page - so you know what to change, preserve or delete "Do our users think they can click greyed out buttons?" Click-Tracking Overlays: Find a hot spot? Scroll Maps:
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