8 New and Underappreciated Marketing Resources from Google
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they get their priorities messed up or hoard data for questionable reasons. But on the whole, we use more of Google's wares than probably any other industry. At Distilled, we use Google Apps for email, calendars, document collaboration, reporting, Google+ for internal sharing discussions, Hangouts for live video, chat, and webinars. While working with our Creative team to plan a data visualization project recently, I learned about a relatively new service from Google (Consumer Surveys — see below), and it got me thinking about other Google projects that have proven to be useful for our work and those that promise to be in the future. Analytics & Tagging 1. Uses & benefits of Universal Analytics: 2. 3. Market Research
How to Create a Social Media Strategy By Spying Your Competitors
Are you struggling to create a social media strategy for your business? Lacking insight into the social behaviors of your customers? No data, no problem! Chances are your competitors have done all the hard work and all you need to do is look for it. In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own. Finding the Fundamentals When it comes to social media marketing, you need to answer a few fundamental questions: Should your business be on social media? Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries. Fortunately, you can find answers through the process of competitor research. Keep reading to discover how to get insight on your competitors. #1: Comparing Audience Size 1. 2. 3. Wildfire
Google+: The Pros and Cons of Using it for Your Business | Touchpoint Digital
In November 2011, Google unveiled their new social media venue, Google +. While it’s been clear from the beginning that Google + would be beneficial to large businesses and corporations, many have questioned whether or not it’s important for the small business owner. Similar to any social media venue, Google + has its advantages and disadvantages. If you’re a small-business owner who’s looking to expand your current social media marketing campaign, Google + might be beneficial to you. Likewise, if you’re just getting started with social media marketing, you may also gain exposure by using Google +. To determine how this venue might fit into your marketing plan, read on to learn about the pros and cons of using Google + for your business. The Advantages Enjoy a Rise in Search Results. The Disadvantages Administration Challenges. Making the Decision It’s not necessary to have a large business the size of Pepsi to benefit from using Google +.
Jaana Nyström - Google+ - Promote your Google+ Page Try these different strategies…
About Feedblitz
FeedBlitz is the only all-in-one service combining email marketing, social media and RSS feed management. FeedBlitz’s set and forget email service takes the pain out of email marketing and newsletter updates. Automatically create mailings from any RSS feed, easily manage multiple mailing lists, filter by content preferences, and more. Features and benefits include accelerated social sharing, outstanding deliverability, powerful scheduling, monetization, easy subscriber management, autoresponders, email and RSS subscriber reporting. FeedBlitz also enables end users to monitor any feed or blog, anonymously if they wish, regardless of whether the publisher of that feed is using FeedBlitz. Publisher Services Independent sources show that adding an email option to your blog can boost your readership by over 50%, and a typical site may experience a 30% boost in active subscriptions. FeedBlitz enables you to bridge these worlds.
How to schedule Google+ posts in Chrome
If you're a fan of services like HootSuite which let you schedule tweets, Facebook posts, and even LinkedIn notes, then you'll probably like Do Share for Google Chrome, as well. Unfortunately, sites like HootSuite haven't rolled out the ability to schedule posts on Google+ to all of their users. So if you're interested in scheduling a notice about a product launch, a reminder to a friend, or just your random thoughts, Do Share can help you out. This browser extension is very simple to install, and even easier to use. Here's how to get started: Download a copy of Do Share for your Google Chrome browser. Note: Chrome has to be running, connected to the Internet and logged into Google for Do Share to send posts to Google+, since they are saved in your browser until the scheduled time -- per the notes for the extension. Step 1: Click then button for the extension on your browser's toolbar, then click on Create new post and then fill in the details of your message. (Via AddictiveTips)
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5 Best Practices for Travel & Tourism Brands on Facebook
I spend a lot of time browsing travel sites for vacations I'd love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy hotels. Here are some best practices for travel and tourism brands on Facebook — borrowed from the big players in the industry — that will help you attract gadling jetsetters and secure more reservations. 1. Facebook offers engaging ways to play up your brand's strengths. 2. Everyone loves #winning, so give your fans something to win. For Kimpton's 30th anniversary, it's running a "Write Here, Right Now" contest. Virgin America's Chicago Contest is hosted through a special tab where viewers can upload a video in which they "put the smackdown on ordinary." 3. Status updates are great, but you should also provide a mix of content to keep your audience engaged. 4. 5.
