The Art Directors Club
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Logo Design History - Famous Logos
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. free logo download eps
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Gestures of Craft by Elke van den Hoogen
Gestures of Craft by Elke van den Hoogen is a beautiful project about the lost art of craftsmanship. Industrialization changed our world, it gave us a lot of new opportunities for production and automation. But a side effect of the industrial revolution is that less people are expert craftsmen. A lot of old crafts are forgotten and with this project Elke wanted to bring these crafts back to life! Every craft has its own ways of working, different skill sets are needed and smart solutions that got developed by experience, make the craftsman! Elke created 4 different objects inspired by craftsmanship. Nowadays we’re not used to making an effort to turn on a light, you walk over to the switch and turn it on. The ladder lamp will make make you aware of the effort that had to be done in the past to turn on the lights. The other 3 objects are about the craft of braiding (chair), watchmaking (ring) and typesetting (wall decoration). The last one, typesetting, is almost poetic.
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