How to Create an Instagram Video in 7 Simple Steps Instagram video, a new feature of Instagram 4.0, is now available for download, and we tested this new and super-easy video shooting and sharing capability. Below is a pictorial view of how to create your own videos using the new Instagram 4.0. After you install the new version of Instagram, tap on the middle icon with the blue background, as if you're going to take a picture with Instagram. After that, tap the movie camera icon to the right of the Instagram camera. When you're ready to start recording video, press the red movie camera button — as long as you keep pressing, the video will continue recording, up to 15 seconds. When you take your finger off the movie camera icon, the recording stops. Tap again on the trash can, and it's gone. Just like the photo section of Instagram, you can choose one of 13 new filters. Here's where you can choose the most pleasing cover frame. This is an elegant and dead-simple way to create videos and instantly publish them. Watch the finished video:
Cheetah-cub: A robot that runs like a cat Thanks to its legs, whose design faithfully reproduces feline morphology, EPFL's four-legged "cheetah-cub robot" has the same advantages as its model: it is small, light and fast. Still in its experimental stage, the robot will serve as a platform for research in locomotion and biomechanics. Even though it doesn't have a head, you can still tell what kind of animal it is: the robot is definitely modeled upon a cat. Developed by EPFL's Biorobotics Laboratory (Biorob), the "cheetah-cub robot," a small-size quadruped prototype robot, is described in an article appearing today in the International Journal of Robotics Research. The purpose of the platform is to encourage research in biomechanics; its particularity is the design of its legs, which make it very fast and stable. Robots developed from this concept could eventually be used in search and rescue missions or for exploration. This robot is the fastest in its category, namely in normalized speed for small quadruped robots under 30Kg.
14 Google Tools You Didn't Know Existed Now that you've written your eulogies for Google Reader, it's a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight. We rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader and rekindle your love for Google. From fun tools like Google Ngram Viewer to useful resources like Full Value of Mobile Calculator, you'll find an array of tools for developers to small business owners to the average consumer. Take a look at the gallery and let us know what your favorite Google tool is in the comments. Image courtesy of Flickr, Scobleizer.
Source: Instagram Will Get Video On June 20 We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect. We are still looking for more information because we understand that Facebook has not wanted the details of June 20 to leak out — so this could be an intentional blind alley. Earlier reports about Instagram getting video provide some indication, though, that this is not coming out of the blue. Getting video on Instagram is a move that would make sense. The Vine app — which lets users take six seconds of video footage on an iOS or Android handset and then share those clips to Vine’s own network, Twitter or Facebook — has shot up in popularity since going live in January.
Fear of thinking war machines may push US to exascale Tianhe 2 (credit: National University of Defense Technology, China) China’s retaking of the global supercomputing crown was discussed at a congressional forum this week on cognitive computing, Computerworld reports. Unlike China and Europe, the U.S. has yet to adopt and fund an exascale development program. Rep. An exascale computer is operates at 1,000 petaflops (one petaflop is one thousand trillion floating point operations per second). Earl Joseph, an HPC analyst at IDC, said that “$200 million is better than nothing, but compared to China and Europe it’s at least 10 times too low.” Syndicator: A Great Alternative to Google Reader Gone are the days of traditional RSS. Before media was social, RSS was used to consume content from around the web — but now social media managers and marketers are using RSS to discover, curate and share media and content to social networks. With Google Reader set to shut down on July 1st, we’ve enhanced HootSuite’s RSS capabilities to not only provide a powerful solution for bringing content into the dash from around the web, but also for managing and curating content through social syndication. Meet the HootSuite Syndicator. HootSuite Syndicator Simplifies RSS to Social In addition to filling a void left by Google Reader, allowing you to manage and organize all of your RSS content from streams in the HootSuite dash, the HootSuite Syndicator conveniently fits into your social content curation and distribution work flow. But even better, it’s easy to quickly share items to your social networks in HootSuite; the app will even remember which items you’ve shared! 1. 2. 3.
From Social to Sale: How Long Does It Take to Go From Social Media Sharing to Purchasing? Jump to Navigation webinars@visioncritical.com From Social to Sale: How Long Does It Take to Go From Social Media Sharing to Purchasing? Pin this infographic, or fill in the form to download From Social to Sale: 8 Questions to Ask Your Customers. 31 Flavors of Content Marketing July is ice cream month. Ice cream was an important food group in my family. In fact, my mother slightly modified our last name so she could write our first names inside of a picture of a scoop of ice cream on our lunch bags. Both of my siblings had summer jobs selling ice cream. My sister worked at a Carvel and my brother drove a Good Humor truck. My father helped my brother by counting the (quite literally) cold cash. In honor of July being Ice Cream Month, here are thirty-one flavors of content marketing. Annual reports. As a content marketer, it’s important to use a variety of different content formats as well as weights. What other forms of content marketing would you add to this list? Please note that this title is from this list in case you’re looking for content inspiration. Happy Marketing, Heidi Cohen Related Articles Photo Credit:
Social Media Is “Worst Menace To Society” Says Turkey PM, 25 Twitter Users Arrested Turkish authorities have arrested 25 protesters for the high crime of using Twitter. Amid widespread violent clashes, police rounded up netizens on Tuesday night for “spreading untrue information.” Embattled Turkey Prime Minister Recep Tayyip Erdoğan has labeled social media “the worst menace to society,” saying of Twitter, “The best example of lies can be found there.” Social media has been an essential tool for Turkish protesters to skirt the tight-lipped government-run media. “The Turkish media should be ashamed. Indeed, over the weekend, government-run newspaper, Sabah, splashed the front page with a story of the Prime Minister receiving an award for combating smoking and made no mention of the country-wide protests that have been front-page headlines around the world. Below are a few of the Vines and Instagram photos that protesters have shared of the harsh government crackdowns and large student uprisings. [ photo link ]
Why Things Catch On, The Science of Why People Share Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts. To learn the reasons why people widely share content, I interview Jonah Berger for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. Jonah shares the reasons behind why people engage with word of mouth and why marketers should pay attention to this. You’ll learn about the 6 principles that drive people to share. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Why People Share Social Currency.
Q-and-A: Why it's better for marketers to be "useful" than "amazing" This e-mail Q-and-A is with Jay Baer, the keynote speaker, marketing consultant, digital pioneer and best-selling author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social and his new book, Youtility. Your new book is called “Youtility” — can you explain what that term means? Youtility is marketing so useful, people would pay for it. Of course, you probably won’t actually ask customers or prospects to pay, but it’s marketing that has so much inherent value, they would fork over a few dollars if you insisted. What advantage does an educational marketing effort have over other approaches? In this information overload era, companies only have two options to break through the clutter. What are some of the ways a business can learn what their customers are interested in learning about? It’s incredibly important. This is where social comes into play — at least partially.
How to Become a Thought Leader This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. What do Robert Scoble, Umair Haque and Nate Silver have in common? They’re all considered to be at the peak of respect and innovation in their respective industries — part of a pantheon of so-called “Thought Leaders.” The term thought leader is the highest of compliments, and arguably the hardest moniker to achieve. But what separates a thought leader from any other leader, and how do you become one? What It Means The term thought leader has a relatively traceable history. The term was so popular that it became its own entity, encompassing leaders and even small businesses. Is it achievement that makes someone a thought leader? What do you think thought leader means? Becoming a Thought Leader The moral of the story? More Than Leadership So, what separates regular leaders from thought leaders?