Do you need an SEO? - Webmaster Tools Help

Vérifier vos titres et vos extraits de page - Centre d'aide Outils pour les webmasters Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page. While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. You can help improve the quality of the title and snippet displayed for your pages by following the general guidelines below. Create descriptive page titles Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. How snippets are created

SEO: The Free Beginner’s Guide From SEOmoz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."

search-engine-optimization-starter-guide-fr.pdf À qui s'adresse ce guide ? Si vous possédez du contenu en ligne, si vous le gérez, le monétisez ou en faites la publicité via la recherche Google, ce guide vous est destiné. Il s'adresse aussi à vous si vous êtes propriétaire d'une entreprise en pleine expansion, propriétaire d'une dizaine de sites, spécialiste du référencement naturel dans une agence Web ou simple amateur qui s'intéresse au SEO et se passionne pour les mécanismes de la recherche. Si vous souhaitez avoir un aperçu complet des rudiments du SEO et de nos bonnes pratiques en la matière, vous êtes au bon endroit. Pour autant, ce guide ne vous apportera pas de solution miracle pour que votre site figure automatiquement en premier dans les résultats de recherche Google. Nous espérons cependant que le respect des bonnes pratiques permettra aux moteurs de recherche d'explorer, d'indexer et d'interpréter votre contenu plus facilement. Premiers pas Êtes-vous présent sur Google ? Déterminer si votre site figure dans l'index Google

SEO 101 - Part 15: Everything You Need to Know About Linking The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Links come in all different shapes and sizes. There are three basic ways of linking between sites, One-way, reciprocal and multi-way. Reciprocal Links A reciprocal link, in simplest terms, is a link from Site A to site B and a link back from Site B to Site A. Low-Quality Reciprocal Links The lowest quality reciprocal links are those found on pages specifically designed to house reciprocal links. These pages are usually easy to spot because they generally provide little value to the visitors of the site, other than for a good laugh. High-Quality Reciprocal Links Multi-Way Links This is where some of the link schemes get clever.

30+ Advanced SEO Tactics, Techniques and Resources (55+ Links) | There is no single definition of advanced SEO . There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO. I can’t define advanced SEO either. These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness. Most notably I refer to the controversial practices of so called PageRank sculpting and IP delivery. Web Design/Development Web Analytics Content Creation Link Acquisition On topic widget bait for long term recurring results (not just link bait) Creating both funny and engaging quizzes. Social Media Outreach Expanding into New Markets

Image publishing guidelines - Webmaster Tools Help With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results. Don't embed important text inside images Avoid embedding important text in images for elements like page headings and menu items because not all users can access them. Tell us as much as you can about the image Give your images detailed, informative filenames The filename can give Google clues about the subject matter of the image. Create great alt text The alt attribute is used to describe the contents of an image file. It provides Google with useful information about the subject matter of the image. Not so good: Better: Best: To be avoided Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Anchor text

SEO Tutorial – Domain Name Optimization SEO Tutorial Domain Name Optimization updated February 2014. You might think what’s the name of my business have to do with search engine optimization (SEO)? If you choose the correct business name and business domain name in the first place it makes the whole search engine optimization process so much easier. As you’ll discover later links to a web site are very important, in fact essential for high search engine positioning. SEO Tip How to Choose a Good Website Name The text SEO Gold used to be the anchor text of a sitewide footer link (the link near the copyright notice within the footer) when I used this domain for offering SEO consultant services under the business name SEO Gold Services. I changed the anchor text of the footer link from SEO Gold to the current text Search Engine Optimization Tips when I stopped offering SEO services and changed the site to an SEO tutorial and targeted the site at offering free SEO lessons and coaching. <a href=" Gold</a>

Bing - Keyword Research Tool